Good day, and welcome to the NetEase Third Quarter 2015 Earnings Call. Today's conference is being recorded. At this time, I would like to turn the conference over to Brandi Piacente. Please go ahead, ma'am.

Thank you, operator. Please note the discussion today will contain forward-looking statements, relating to future performance of the Company, and are intended to qualify for the Safe Harbor from liability, as established by the U.S. Private Securities Litigation Reform Act. Such statements are not guarantees of future performance and are subject to certain risks and uncertainties, assumptions, and other factors. Some of these risks are beyond the Company's control, and could cause actual results to differ materially from those mentioned in today's press release and this discussion. A general discussion of the risk factors that could affect NetEase's business and financial results is included in certain filings of the Company with the Securities and Exchange Commission, including its annual report on Form 20-F. The Company does not undertake any obligation to update this forward-looking information, except as required by law. During today's call, management will also discuss certain non-GAAP financial measures, for comparison purposes only. For a definition of non-GAAP financial measures and a reconciliation of GAAP to non-GAAP financial measures and results, please see the second quarter financial results news release, issued earlier today. As a reminder, this conference is being recorded. In addition, a webcast replay of this conference call will be available on the NetEase corporate website, at ir.netease.com. I will now turn the conference call over to Mr. Onward Choi, Acting Chief Financial Officer, who will read the prepared remarks on behalf of Mr. William Ding, Chief Executive Officer at NetEase.

Thank you, Brandi. Before I begin, please not that for the purposes of this discussions, all percentages are based on renminbi. China's online game industry has undergone a rapid transformations over the last two years. While traditional online games remain popular, more and more players are adopting mobile options to suit their on-the-go lifestyles. The combinations of these complementary platforms is putting China on pace to become the world's largest gaming market. NetEase has been at the forefront of this market, and we are honored to be a leading developer and operator of some of the country's most popular games. We have long been a successful innovator in China's evolving internet, and third quarter results reflect the continued commitments to our community, with total net revenues increasing by 140.1%, compared with the same period last year. We grew our top-line net revenues of our three business segments, both sequentially and year over year, with year-over-year increases of 124.5% in online games, 10.5% in advertising services, and 162.2% in email, ecommerce, and others. Our self-developed and licensed PC client games continue to stand the test of time, while our mobile games are driving new growth and attracting new constituencies. We have had some exciting success, introducing mobile adaptions of our popular games to Chinese audiences. In particular, during the third quarter, we launched our Westward Journey online mobile games, which together with our Fantasy Westward Journey mobile game are now the top two grossing games in the iOS China app store. Players' appetites for new PC client games and content remain strong. And during the third quarter, we were very pleased with the performance of our new self-developed 3D oriental fantasy MMORPG, Revelations. We also saw continued interest in Blizzard Entertainment's Diablo III, Reaper of Souls and Hearthstone, Heroes of Warcraft.…

[Operator Instructions] And our first question comes from Dick Wei with Credit Suisse.

Hi. Good morning. Thank you for taking my questions, and congrats on the strong quarter. The first question is on the mobile games front. I wonder, in general, how many kind of mid-core mobile games players play at the same time. [Chinese language spoken]

[Chinese language spoken]

So based on our observations, for the general hardcore players, they would generally focus on playing one game at one time. Whereas for the players who are playing the casual games, usually they would focus on two to three games.

Okay. Thank you, William. And the second question is maybe on deferred revenue. I think the deferred revenue was around RMB4.1 billion this quarter, versus around RMB3.8 billion last quarter, so the growth is vertically stable. I wonder if any-- how should I look at that, in relation to the revenue growth, as well as I'm not sure -- any kind of policy changes for the deferred revenue. Thank you.

So with regard to your questions about the deferred revenues, I believe that there has been a very good and positive trend of going up in the third quarter. And basically, this would also be very good reflections on the positive reductions, on -- since the launch or the operations of our new mobile games, including the Fantasy Westward Journey and also the Westward Journey Online mobile games. And those games has been trending on track, and we are still quite happy to see that the deferred revenues has been going up. With regard to your point on the kind of policies, I believe that we have been upkeep as a very consistent approach in doing the recognitions of the games revenues. Basically, if we are referring to the item-based model, then we would be -- amortize those revenues for a period of not more than six months. This has been consistently applied, for both the PC games and also the mobile games.

Okay. Thank you.

Thank you. Our next question comes from Alicia Yap with Barclays.

Hi. Good morning, William and Onward. Congratulations on the strong quarter. Thanks for taking my questions. I have a couple quick questions. Number one is that can you share with us maybe what are the success factors for your two hit games in a row, Fantasy Westward Journey, and Westward Journey II, and mobile? And then can you share with us the user profile for both games, like the similarities and the differences between, for example, like demographic, the age group, the first-tier versus lower-tier cities, any skew towards iOS user or Android user? And then can I also get the percentage of mobile games contribution for the quarter? And I have another question. Thanks.

[Chinese language spoken]

[Chinese language spoken] So basically with regard to your question about the success patterns or perhaps the profile about our mobile games, in particular to the FWJ or the WJ mobile, first of all, we do have very strong development teams in the past 10 plus years accumulative of rich experiences on developing games. And we've also got a very good knowledge and experience base to make sure that we can deliver something that will be of very good quality to our target audiences in the market. And just to recap on what William has previously highlighted, in particular to the user base for the FWJ mobile, basically about 70% of those would be new users. And we believe with the higher popularity of the mobile handsets or the mobile smartphones, this will also -- lays a very good trend for people to turn to play the mobile games in that sense. And also, we also observe that in terms of the users for the FWJ mobile, basically they will be users of the lower -- younger age group.

Okay. Thank you. Thank you, Onward and William. My second question is on Kaola. So is there any metric that maybe you can share with us in terms of numbers of orders or maybe active user base? That would be great. If not, what about in terms of most popular products that people attracted to your platform? And then just overall is that to conclude on the -- other than competitive pricing and authentic products, what are Kaola's key differentiations between other e-commerce platforms? What targets do we try to achieve on differentiation? And Onward, can you also remind us the mobile game percentage contribution? Thanks.

[Chinese language spoken]

Okay. So basically with regard to our strategies on the Kaola businesses, basically we are using our own resources to do the merchandising or the sourcing of those goods and to making sure that those goods will be offered in that sense. And if we look to the market for some of the other peers, because somehow they will also be using the third-party vendors or suppliers in order to source those products, and so there will be a risk on the authenticity of the views. And at the same time, there will also be certain pricing issues attached with those products. And the theme or the philosophies for NetEase in getting to this new area is that we would like to make sure that we will provide something that will be value for money, that will be of good value and adds a very good experience to our targeted users on our Kaola.com platforms. And in the past couple of quarters we also see that the growth in these new business initiatives has been doing very well. And we are also looking forward that this will be on track to growth going forward. And this would be the first part response to your questions. And just to supplement, Alicia, on your questions about the mobile games percentages for the third quarter, this has already come up to about 53% for this quarter.

Okay. Thank you, Onward, and thank you, William.

Thank you. Our next question comes from Eddie Leung with Merrill Lynch.

Good morning. Just a question on the Kaola business as well. We have seen the gross margin being close to zero at the moment, so just wondering whether it's more about discounts or it's more about economies of scale, whether we should see, as revenue grows, the gross margin will return to positive. [Chinese language spoken] Thanks.

So, William, thank you -- Eddie, thank you for your questions. So basically with regard to the gross margin for our Kaola business, just as what we have mentioned in previous quarters, this will be a low gross margin business. And we do see that in the past couple of months, as the scale and the user base has been growing, we do see that this will also be contributing to a relatively lower gross margin in that sense. But if we look at the business segments as a whole, because this would not just be accounting for the performances of -- on just the Kaola alone, but there will also be some other initiatives that we have been offering free of charge to our users as well, and so as a whole, you will also see that there has also been a further freeze or a down trend in terms of this gross margin on these business segments. But as always, we also anticipated that as we grow our scale of these businesses and in a much longer term, we will also try to see how we could better enhance the gross margin for these business initiatives.

Thank you.

We'll go next to Jiang Shi [ph] with Nomura.

Hi. Good morning, William, Onward and Juliet. Thanks for taking my call. First of all, Onward, can you remind me again the mobile game contribution in Q3? I probably missed it. I have a few follow-ups. Thank you. [Chinese language spoken]

This would be about 53%.

Okay. Of total gaming revenue?

Yes.

Okay. Thank you. Also, my second question is also about your mobile gaming business. As we know, you [inaudible] to game IP, i.e. Fantasy Westward Journey and Westward Journey II have both been converted into mobile games. So I just wonder what's the Company's mobile game strategy going forward, so we may see more of NetEase's mobile games being ranked -- to be ranked among the top 10. [Chinese language spoken]

[Chinese language spoken]

Thank you, William. So, Cheong [ph], with regard to your questions on the mobile game strategies for NetEase, so first of all, the Company's internal wish is that we will be introducing far more games that can get up to the top five of the top-grossing charts on the iOS China app store. And with the recent success that we have made so far, we are quite confident that we will be able to make it in the foreseeable future. And in doing so, we will also be extending and expanding our product lines, our -- into different kinds of game types and genres, so to call. And in terms of the strategies on the game developments, there will be three main ways that we will be achieving that. First of all, we will also be introducing our self-developed mobile games, of which the IP will rest with NetEase. And secondly, we will also be introducing some game titles by licensing the game titles. And one of the recent ones that has been done will be games like the Chrono Blade. And the third way that we will be targeting ourselves in the game developments, the mobile game developments is that we will be making good use of the IPs from others, whereas the game developments will rest with NetEase, where we will be developing something that will be interesting to the market. And in the upcoming period, there will also be games that will be following the Gu Long's series, which is the Chinese martial arts story series games. And another one that we will also be -- launch shortly will include games like the Kung Fu Panda, where we are in cooperation with the Warner Brothers in that sense. And so this would basically summarize the Company's strategies, both in terms of how we will likely go and in terms of how we are going to develop our mobile games going forward.

Thank you, William and Onward, for the color. My last question is about your e-commerce business. I think you might have booked the cross-border e-commerce revenue under others on your P&L, so I just wonder how much of other revenue in Q3 was contributed by Kaola. And on top of the cross-border e-commerce platform Kaola, I understand NetEase also has some other e-commerce services. So I just wonder if management might give us some color on those non-Kaola e-commerce services, like what are they -- what are those services about and how is there GMV compared to Kaola? [Chinese language spoken]

Okay. So with regard to your questions about the makeup of our first services, namely the email, e-commerce and others, basically what I can share with you is that out of the total revenues in the third quarter, a relatively high portion, more than half of it, would be coming from the e-commerce-related businesses, whereas we've also got some other revenues coming from other businesses, like the online entertainment broadcasting services and also our traditional email services and other services, including the sale of game accessory items, stuff like that. And right within these segments there will also be some -- a very rich array of offerings that we are currently doing as well, including some wealth management products, some friend making services and some related to our cloud classrooms or the [inaudible] and the news reader, the cloud music and stuff like that. And so we do see that there is a lot more that we are offering within these segments.

Thanks. Thank you very much for the color. Can I ask one last follow-up? Do you have any updates so far from the government when the online lottery can be resumed?

By far we still do not have new updates with regard to the timeline, but we will keep you posted as soon as we get the information.

Okay. Thank you, William and Onward. I'll get back to the queue.

Thank you.

Thank you. Our next question comes from Martin Bao with Bank of China International.

Hi, management. Thank you for taking my question and congratulations on a very good performance during the last quarter. I have a few questions regarding the future development of our mobile game portfolio. I'm wondering, besides RPG, what are the types of mobile games that the management think that will be becoming a new focus with the Company in 2016? And as a follow-up, recently we have seen some new software and hardware technology related to the online entertainment industry, such as the VR, AR technology. I'm wondering what's the management's view on these new technologies and does management see these new technologies as the potential drivers for the new growth with the online game markets? [Chinese language spoken]

[Chinese language spoken]

So with regard to your questions, so NetEase is also paying attention and also closely observing the developments on the new trends with regard to the VR or the AR stuff. But from our view, we believe that this will just be ways to enrich the experiences of the users and this will also be just another way of presenting the contents to our targeted audiences. But rather we are still emphasizing that, especially when we are doing the gaming business whether -- in particular to the mobile game businesses, we still believe that the content is far more important. But having said that, we will also keep a close eye on it and see how this new growing trend will be [inaudible] on our going game business development. And with regard to your second question about the game types that we will be launching, apart from the RPG, basically we will be getting into all types of games that will be possible to launch on the mobile platforms. And apart from games that will be following the growing theme, some will be following the FPS. We've also got games following the [category] games. And just to highlight on one of those category would be the Hearthstone, the Heroes of Warcraft that has been developed by Blizzard Entertainment and being operated by NetEase. And we do see that with the latest introductions of new content to the game, this has also got a very positive reception to the market. And apart from that, we have also seen that, with the introduction of the other game, which is called the Million Arthur, this has also proved to be very popular amongst the users. But because the targeted audience will be of a much smaller group and so you wouldn't be able to see it very obviously from the chart, but for the game itself it's still a very good and popular one.

[Chinese language spoken] Thank you, Onward and William.

Thank you. Our next question comes from Tian Hou with T.H. Capital.

Hi, William and Onward. I have a couple of questions. One is related to mobile game. What's the difference? Is there a seasonality for mobile game, so is there a difference between the seasonality of mobile game and PC game? And also related to the mobile game, what's the payment system you use? [Chinese language spoken]

[Chinese language spoken]

So, William, another question is recently we saw many Chinese Internet companies start to have a hiring freeze. And I wonder how do you see that and what it could be for NetEase. [Chinese language spoken]

[Chinese language spoken]

Thank you, William. So, Tian, maybe I do recap on the response that William just answered. So basically, with regard to the seasonality issues about the mobile games, the simple answer to it is that there should be no seasonality as such, because usually the players would be just utilizing different many times and spending about three to five minutes per run experiencing, playing those games, whereas for the traditional PC game players, because they need to play it basically in front of a computer, and so there a seasonality exists in that sense. Because especially when we are getting to the summer holidays, when the younger age players, especially the students, can get more time, more idle time, so they can go to the Internet cafes to play those games. And these would be the major differences in terms of seasonality regarding the mobile and PC games. And on your second point regarding the payment system, so if we are using the Apple system, then there would be a proprietary payment system that Apple would be taking the money on behalf of us and do the settlement afterwards, whereas for the Android platform the payment systems would somehow be more complicated. But having said that, we can assure you that the payment gateways that we have been deploying operates very smooth and making sure that the experiences being offered to our targeted players will good in that sense. And on your third question about the hiring freeze or the news that more and more companies reduce the scale of their intake of employees, what we can share with you is that, in this year, for NetEase the new rate of intakes from universities will be the highest from all years. This will be a historic high for NetEase in that sense. And to us, we see that the latest happenings in the market will also prove to be a very good thing for NetEase, because this will also mean that this can enable us to hire more high-quality and more suitable candidates to join our Company.

Okay. Thank you.

Thank you. Our next question comes from Thomas Chong with Citigroup.

Hi. Good morning, William and Onward. Thanks for taking my questions. I have a couple of questions. The first question is about the mobile games outlook in 2016. Can management comment about how we should think about the growth momentum for the industry? And also how should we think about growth [inaudible] for Fantasy Westward Journey and Westward Journey online in the fourth quarter? Are we seeing it increasing on a month-on-month basis? And my second question is about your licensed game Raven. When should we expect it to be launched? Should we expect it to be launched in the fourth quarter? And another is about your trend in operating expenses, in particular sales and marketing and R&D. And my final question is about the cash flow. Should we expect the change in prepayments to be somewhat stable as we are heading into the fourth quarter? [Chinese language spoken]

[Chinese language spoken]

Okay. Thank you, William. So with regard to your first two questions, so basically this is also the Company's target to make sure that the -- for our popular mobile games like the FWJ or the WJ online mobile, we will still upkeep the current trend in the fourth quarter and making sure that the expectations of our players can be met and surpassed. And secondly, with regard to your questions about the expected launch dates for the Raven game, this is tentatively scheduled to launch in January next year. And with regard to your third question about the operating expense trend, in particular to the S&M and also the R&D, I believe that by now we haven't given out any specific guidance in terms of the actual dollar values or the percentages of the total revenues, but you will see that we have also [kept] a relatively stable effort to grow those expenses in line with our revenue increase. And this will also be the kind of trend that we are expecting in the year ahead. And with regard to the cash flow question about the prepayments, whether or not it would be kept stable or not, I think basically as and when the whole businesses, like our e-commerce businesses is growing, and there will also be a certain room for this to grow. But on the other hand, the Company will also be imposing more stringent controls or making sure that for the increase in those prepayments those will be a good reflections on the business increase in terms of its scale. And at the same time, we do see that the increase in the prepayments will also include with other things on our payments that -- the revenue shares that we are to give away to our mobile operators -- mobile distribution channels. And so this will also be quite in line with how our mobile game businesses will be growing in the upcoming periods.

Thank you. That concludes today's question and answer session. At this time, I'll turn the conference back to management for any closing remarks.

Thank you, once again, for joining us today. If you have further questions, please feel free to contact Juliet Yang, NetEase's IR Manager based in Hangzhou, or the Piacente Group Investor Relations. Have a wonderful day.