Ladies and gentlemen, thank you for standing by. Welcome to the NetEase third quarter 2008 earnings conference call. During today’s presentation, all participants will be in a listen-only mode. Following the presentation, the conference will be opened for questions. (Operator instructions) This conference is being recorded today, Wednesday, November 12 of 2008. At this time, I would like to turn the conference over to Ms. Brandi Piacente, Investor Relations for NetEase. Please go ahead.

Thank you, operator. Please note that the discussion today will contain forward-looking statements relating to future performance of the company and are intended to qualify for the Safe Harbor from liability as established by the US Private Securities Litigation Reform Act. Such statements are not guarantees of future performance and are subject to certain risks, uncertainties, assumptions and other factors. Some of these risks are beyond the company’s control and could cause actual results to differ materially from those mentioned in today’s press release and this discussion. A general discussion of the risk factors that could affect NetEase's business and financial results is included in certain filings of the company with the Securities and Exchange Commission, including its annual report on Form 20-F. The company does not undertake any obligation to update this forward-looking information except as required by law. As a reminder, this conference is being recorded. In addition, a webcast replay of this conference call will be available on the NetEase corporate website at corp.netease.com. I will now turn the conference call over to Michael Tong, Co-Chief Operating Officer, who will read the prepared remarks on behalf of Mr. William Ding, Chief Executive Officer of NetEase.

Thank you, Brandi. Thanks everyone for joining us. In the third quarter of 2008, we achieved solid revenue and earnings growth due to continued strong execution in both online games and advertising services. Total revenues for the third quarter of 2008 were $118.8 million compared to $105.4 million in the prior quarter and $84.1 million for the third quarter of 2007. For our online games business, our revenues this quarter totaled $99.4 million compared to $87.6 million in the previous quarter and $69.0 million for the third quarter of 2007. We believe that the online gaming industry in China continues to enjoy healthy growth and shows no obvious signs of slowing. NetEase has developed a large online community of royal users, and our online gaming business performed well in the third quarter due to the continued popularity of Fantasy Westward Journey, a leading MMORPG in China. Our game pipeline remained strong through the release of expansion packs of our existing flagship games and the developments of new games. For the third quarter, Fantasy Westward Journey PCUs and ACUs were 2.3 million and 675,000 respectively compared with 2.0 million and 627,000 for the second quarter of 2008. During August, Fantasy Westward Journey reached a new record high of 2.3 million peak concurrent users and exceeded 200 million registered users. As a result of a successful launch of a series of in-game marketing activities during the summer holidays. The increased activity we experienced during July and August more than offset the seasonal softness experience in September, which is a back-to-school month in China. Westward Journey II and III both continued to attract user interests and performed well. For the third quarter, PCUs and ACUs for Westward Journey II were 450,000 and 117,000 respectively compared to a 544,000 and 149,000 respectively for the…

Thank you, Michael. I will now provide an overview of our third quarter financial results using numbers and percentages based on US dollars. In order to avoid any repetitions with the press release, my comments will focus on the discussions of margin and expense fluctuations, along with net profits. Starting with the third quarter results, gross profit was $93 million compared to $106.5 million in the preceding quarter and $65.1 million for the same period in 2007. The quarter-over-quarter decrease in gross profit was primarily driven by the receipt of a business tax refund of $21.6 million in June 2008 and increased content costs arising from Olympic-related price increases by content providers. The decrease was partially offset by increased online game and advertising services in the current quarter. The year-over-year increase in gross profit was primarily driven by increased online game and advertising services revenues, partially offset by higher content costs and higher staff related costs resulting from increased headcount in the current quarter. The quarter-over-quarter increase in online game revenue in the third quarter of 2008 was primarily attributable to certain Fantasy Westward Journey related in-game marketing activities launched during the summer holidays of 2008. The year-over-year increase in online game revenue in the third quarter of 2008 was primarily attributable to certain – sorry. The year-over-year increase in online game revenue was primarily attributable to both Fantasy Westward Journey related marketing activities in 2008 and the successful launch of an expansion pack for Fantasy Westward Journey with new designs and features in late September of 2007. The quarter-over-quarter and year-over-year increases in advertising revenue were primarily attributable to higher demand for advertising services during the third quarter of 2008. Gross profit margin for the online game business for the third quarter of 2008 was 89.7% compared to 91.2%…

Thank you, sir. (Operator instructions) Dick Wei with JPMorgan. Please go ahead. Dick Wei – JPMorgan: Hi, good morning, guys. Just two quick questions. First of all, can you give us a small update in terms of the Blizzard joint venture in terms of – I guess you mentioned the timeline, your time just goes, but any new thoughts on the betterment of business model? And then if you can also talk about the pipeline in 2009, that would be great. Thanks.

Hello, Dick. For the Blizzard JV, I think I can – following our signing of the agreement with Blizzard in mid-August, I think everything is now in place and we are progressing well in rolling out the new products. But just as what we have mentioned, everything is still working on. And so there is no specific timeline that we can comment on for the time being, but we will update you as soon as possible. As for the second question, regarding the game pipeline, I think currently the company has been progressing well during the year in rolling out some new games, including the Legend of Westward Journey, which we have already rolled out the open beta in September. And we have also – already kicked off the closed beta testing of our other game called the Heroes of Tang Dynasty. And this is what would be going up in the coming period. Dick Wei – JPMorgan: But can I have a follow-up. In terms of the demographics I guess for Tianxia II and then for the Legend of Westward Journey, I think the game is targeting mostly on the lower tier cities like for your Fantasy and Westward Journey II series, or it is targeting more into the top tier cities?

Yes. Obviously for the Tianxia, it’s targeting towards users who have high requirements of the hardware configurations. So, yes, in some way it’s a bit more targeted towards a bit more to the more developed cities. And then on the other hand, it is the Legend of Westward Journey where the requirement is lower in terms of the hardware. So you can say that it covers a bigger mass of the users. Dick Wei – JPMorgan: And for the Heroes of Tang Dynasty, is it also lower hardware requirement too?

Yes. Dick Wei – JPMorgan: All right. Great. Thanks a lot.

Thank you. Our next question comes from the line of Lisa Suan [ph] with Morgan Stanley. Please go ahead. Lisa Suan – Morgan Stanley: Hi, good morning. I have two questions. Number one, could you update us with your ForEx position? My second question is, you have three games under your Westward Journey franchise, do you see any kind of cannibalization among the three games?

May I ask you to repeat your first question? Is it ForEx? Lisa Suan – Morgan Stanley: Yes, yes, ForEx position for your cash.

Okay.

Let me answer your first question. Regarding our foreign currency position, I think what the company has been doing is that out of our total cash balances, we have around 30% of those would be denominated in the foreign currency, namely the US dollars and also the euro. And all the rest would be denominated in the RMB. And so what we have been saying in the earlier quarter is that our exchange loss mainly arrived from the foreign currency denominator in US dollars and euro. And because of the fact that we have fully redeemed the convertible notes in July, and so the previous exchange loss attributable from this part of the cash balances would be resulted in the next foreign exchange loss in our current quarters. Lisa Suan – Morgan Stanley: Okay, thank you.

Okay. As for your second question regarding the gaming cannibalization, I think basically all of our games would have their own features and their target gamers. And so I believe that the effect of cannibalization will not be that significant. Lisa Suan – Morgan Stanley: So can you talk about the different target for the three games?

Okay. Maybe I can add a bit more on this. For example, between Tianxia and Westward Journey and Westward Journey II, we actually check the number of accounts that actually have played both games. It only represents a very small percentage, less than – around 10% or so, whereas players actually play both games in the same accounts. I mean, we can look at the numbers this way. Of course, one player can actually use two real names to register for two accounts. But if you register using the same name, then you will play actually both games, then the percentage is a very small percentage although they are both named under Westward Journey series. And the reason behind that is obviously because one is that games we have different targets on – as we have said, between Fantasy Westward Journey and Westward Journey is between cartoon-like and more adult-like. And then on the other hand, on the new Westward Journey, it’s 2.5-D, and then the other games are 2-D. So it’s targeting towards different types of players. Rather than answering this question by saying, you know, targeting different kinds of demographics, the different types of players who would like to play different kinds of games. So our past experience is that the cannibalization is actually not that high. Lisa Suan – Morgan Stanley: Okay, thank you.

Thank you. Our next question comes from the line of Alicia Yap with Citigroup. Please go ahead. Alicia Yap – Citigroup: Hi, yes, thank you. Good morning, Michael and Onward. I have three questions. First of all, regarding your larger than expected FX loss, with the exceptions of the redeemed convertible notes, is that any new FX hedging strategy that you entered that actually went against the direction of the strengthening US dollar? And then will this be only a one quarter effect or will we see the FX loss actually will come down to a normal level next quarter? I have two follow-ups.

Okay. Let me answer your first question regarding our ForEx strategies. Basically, the company would pay a more conservative approach in managing our cash balances. And we would use mainly the deposits as a way to make sure that our capital (inaudible) in this time rather a volatile and turbulent economic environment. And of course, what you have mentioned regarding the hedging strategy, say for example, the forward contracts or some other kinds of – special kinds of instruments, financial instruments, we will basically not consider this kind of practice. But rather we would try to, focusing more on doing some high-yield deposit placings [ph] with reputable banks. Alicia Yap – Citigroup: So this will be just a third quarter effect, right, with –?

Hopefully not because, as you know, we still have the bank balance denominated in the foreign currency. And as long as we put in the – place the deposits at those banks, given the – it would be affected by the currency movement going forward in the global economies depending on how the currency goes. And then this would still have some impact on our P&L on those unrealized foreign exchange losses. Alicia Yap – Citigroup: So maybe I – can you just help me understand a little bit more because obviously you have been having the USD denominated balance all this while? And then RMB actually appreciated much more in the previous quarter. Is this mainly because of the euro denominated deposit that you actually gained from redeeming your convert or –?

Alicia, maybe I would put it this way. Because our company’s functional currency would be denominated in RMB and so we have to – at each quarter-end we need to do some conversions back to the US dollars in closing our books. And so as long as there are any changes in the currency movement in the US dollars, this would have an impact to us. We need to reflect those trends in our income statement. Alicia Yap – Citigroup: Okay. And then my second question is regarding the tax rate. You previously provided kind of like the guidance for the full year 2008, the effective tax rate to be 18% to 23%. And since you have not received the approval for the preferential treatment, what is the full year tax rate we should expect for 2008 as well as 2009? And based on your conversations with tax authorities, when do you expect to receive the preferential tax treatment?

I think what we have previously projected would still be our position for the time being, but not until we can get the final approval from the tax authorities. We cannot request back the current tax rate approval that we’ve been providing at 25%. But just as what I have mentioned earlier, different local tax authorities would have different progress in issuing out the requirements and the exact procedures of making the applications. And we have – so different locations will have different progress in the applications. But we are still looking forward to get those cleared before the end of this year. Alicia Yap – Citigroup: I see. And lastly my question is on advertising revenue. So despite the Olympics, your online ad revenues actually did not grow as strong as I expected at least. Could you comment a little bit on that? Was that mainly due to most of the non-Olympics sponsors actually pushed out and delayed their spending during the crowded period? And it would be great if you can share with us your expectation for the online ad market in the fourth quarter and 2009. What is your view on the overall market versus NetEase on growth potential? Thanks.

Sure, of course. I think – yes, I think on the first hand, I think we need to meet that. Our growth is not as strong as our competitors’. And I think that is why – the reason why that you said is not as good as you expected. And we have to admit that. I think the biggest – one of the biggest reasons is that the NetEase brand has not been well understood by the advertisers in terms of where there is important event such as the Olympics. Our brands or our product structure has more – a bit more e-mail and then content. So in terms of the important events such as the Olympics, it is harder for advertisers to understand how to utilize our platform where e-mail is a very important part of our platform. So they don’t take us as totally as content media platform. But on the other hand, I think Olympic actually takes [ph] us a very good opportunity for us to exhibit that we are very good at doing important events as well. For example, during the Olympics – after the Olympics, there are many third-parties research or survey that shows that for (inaudible) we are the number one video website in terms during the Olympics. For example, we also see third-party research that says that we are – NetEase is the most liked website for reporting the Olympics. So I would believe that after this Olympic, I think we have exhibited besides our very strong product base in terms of e-mails and blogs and so on as a very good media platform. We are also very strong in terms of the content. So I think out of this Olympic, we weren’t able to monetize as much as you and I have…

Thank you. Our next question comes from the line of Eddie Leung with Merrill Lynch. Please go ahead. Thomas – Merrill Lynch: Hi, this is Thomas [ph] calling on behalf of Eddie Leung. Just a follow-up question on the advertising mix. Would you tell us something about what is the fastest growth of the advertisers in this quarter? And would you kindly talk about the top three advertisers during the quarter? Thanks.

Sure, of course. The top three will be automobile, Internet, and IT, whereas the highest growth would be telecommunications, financials, and Internet. Thomas – Merrill Lynch: Okay. Got it. Thanks.

Thank you. (Operator instructions) And our next question is from the line of Adam Krejcik with Roth Capital Partners. Please go ahead. Adam Krejcik – Roth Capital Partners: Hi, thanks for taking my question. Just to get back on this foreign exchange loss in the quarter, it shows up as about $10 million loss on the income statement on the other line. Perhaps you could tell us what the FX loss or what that loss would have been excluding the redemption of the convertible preferred note? I guess, what would be a normalized level for the other income in that FX line there? I gather a lot of it had to do with the exchange loss due to the convertible note you redeemed in the quarter.

Basically, the exchange loss we have recognized in our current quarter’s P&L is truly from our bank deposits denominated in US dollars or euro – dollars. And the effect has already been taken out from the redemptions of the convertible notes in previous quarters, which would attribute a gain to us. Adam Krejcik – Roth Capital Partners: Okay. I guess just on more kind of on a run rate going forward, I mean, should we assume a $10 million loss at this kind of – assuming that the exchange rate continues to dress the way it is, or is it going to be more like the $4 million that we saw in Q2?

I think we once commenced the –

We will. I think that we will.

Yes. Unless there would be an upper trend for the RMB. If not, I think the number is – it’s still quite difficult to projecting future quarters. Adam Krejcik – Roth Capital Partners: Okay, no problem. In terms of Westward Journey III, I don’t think I got the PCU and ACU for that game in the quarter. Could you elaborate on what that was?

And we just had e-mailed it to all the analysts as well, and you are on that list. Adam Krejcik – Roth Capital Partners: I’m sorry. I’ll check my e-mail again, I just – I didn’t see it. Was there any discussion regarding Tianxia II, any statistics in terms of the number of users or the ARPU for that game?

Actually since the previous quarter, because we have launched several new games, including Tianxia II, Westward Journey III and all this, we have decided not to disclose specific game numbers for Tianxia or for Westward Journey III or so on. But I think in general terms, we would say that for Tianxia II, we continue to see a progressive growth ever since the internal data that was started in June. And we have just released an expansion pack and we also see the games continue to see continued popularity. Adam Krejcik – Roth Capital Partners: Okay. And then finally, there is $4 million on the balance sheet that says pre-payment for license rate. Is that safe to assume that’s the upfront royalty for the Blizzard agreement?

Correct. This would be a milestone license piece that we are paying to Blizzard. Adam Krejcik – Roth Capital Partners: Okay, great. Thanks a lot.

Yes, thank you.

Thank you. Our next question is from the line of Paul Keung with Oppenheimer. Please go ahead. Paul Keung – Oppenheimer: Good morning, guys. Just quick question, when do you expect to launch Legend of Westward Journey and Heroes of Tang Dynasty?

I think there would be no fixed timelines of whether we would – in fact, for the Legend of Westward Journey, it has already come into the open beta phase because this would be an item-based game. And so similar to what we have launched for the Tianxia II basically is already – can be regarded as commercialized. As for the Heroes of Tang Dynasty because we are still currently in the closed beta testing phase of this game, we would be still watching the progress and the performance of this game, and as soon as we have – we feel comfortable to turn it into open beta, then it will become commercialized (inaudible) for another item-based game of our company. Paul Keung – Oppenheimer: Right. And just a follow-up on that. When do you think you will have like a major marketing campaign for both games?

I think for the marketing campaign, I think it is always our company’s strategy to find the most effective means of doing the marketing events by – at the right timing and at the right mode, because I think the kind of marketing that we believe that we have to do in the online gaming front would be more different from the other kinds of products, because we would try to see rather the game has reached a critical mass [ph] that we really need to do another significant round of market events. If not, I think the current – markets that we are currently adopting would be good enough in progressively building up the games. Paul Keung – Oppenheimer: Okay. And another question from me would be, is it possible for you to just let us know what percentage of gamers paying for fee-to-play games?

Sorry, we don’t disclose this kind of statistics. Paul Keung – Oppenheimer: Okay, thank you.

Thank you. At this time, I’d like to turn the conference back to Ms. Piacente for closing remarks.

Thank you once again, everyone, for joining us today. Please feel free to contact us if you have any further questions. Have a great day.

Thank you. Ladies and gentlemen, if you’d like to listen to a replay of today’s conference, please dial 303-590-3000 or 1-800-405-2236. You can access the conference with the code 11121416 followed by the pound key. AT&T would like to thank you for your participation. You may now disconnect.