Richard Soloway
Analyst · Noble Financial
Thanks, James. Good morning, everyone. Thank you for joining NAPCO's quarterly conference call to discuss the financial results for the 3 months ending September 30, 2012.
For the last several quarters, we have been discussing strategic initiatives key to our long-term growth and profitability. We made solid progress against these goals, driving new product development, increasing our presence in the high-margin commercial security sector, expanding our base of recurring revenues, increasing our gross margin and reducing our debt load.
However, this strategic and tactical progress was impacted by some inventory rebalancing by a few customers in one division. As a result of this inventory rebalancing, sales were down 6% to $15,200,000 compared to $16,200,000 in the prior year quarter.
However, we get sales reports from many of these customers. These reports indicate that demand and sell-through for our products is up. Just as importantly, our Marks Division is growing again, and our high-margin commercial lock and recurring revenue products contributed to increased gross margins of 27.2%.
In the coming quarters, customers that lowered their inventories are expected to increase orders to meet the increased demand and sell-through that the aforementioned reports are indicating. Combined with the growing Marks division and solid sales of commercial locking and recurring revenue products, we expect fiscal 2013 to be better than last year, both in terms of top line revenue and higher profitability.
The reason Marks is growing again after bottoming out in Q4 is due to the success of a number of changes we made to the Marks Division. The changes include expansion of the product line and increasing the sales force as well. Specifically, we added more sales reps and modified the way products are being engineered by changing the structure of the engineering in Marks to deliver more products quicker. Rapid new product introductions are important for locking distribution and for the contract hardware business.
Additionally, we made a substantial push into anti-ligature ADA commercial locks to create the most advanced line of that product, and we expect the rollout to be by calendar year end. This is a big growth area for Marks and a new area in a market segment that now requires the use of ADA locks in hospitals, prisons, detention rooms and the like.
To further support Marks going forward as well as our high-margin commercial products, we made a heavy investment in a trade show during the first quarter. As a result, SG&A increased by $237,000. The sales increases as a result of attending the show were not instantaneously felt in Q1 but created a pipeline of potential new business for the coming quarters.
Turning to new products in other divisions, we are seeing substantial market penetration from the point of view of dealer education and trial. Also, many companies that did the trial aspects are slowly but surely installing them on more and more jobs. These new products include our iSeeVideo as well as Starlink 2 radios, the latter of which was launched less than 1 year ago. These exciting and innovative products are already generating a lot of volume and a high-margin recurring revenue. We expect to reach peak sales in approximately 18 to 24 months for these products. However, they are already starting to have a positive impact on margins.
The award-winning GEM-C combo product that we sell for commercial fires is also relatively a new product. The margins on this product are excellent. But we have thus far been disappointed in the volume of sales, so we made a strategic move. We recruited a seasoned fire product manager, an executive especially experienced in the fire industry. In the past, we left the sales of this product to our general security sales group. Now we have a dedicated fire product manager to beat the drum commissioned to drive the sales of the GEM-C and to get it back on track to reach its multimillion dollar sales potential.
Our network radio control systems for schools and institutions is a leader in a field that is in its infancy stage, locking professionals that are typically not versed in how to use radio-controlled locks. So there's training and education involved. Hence, the investment for the Q1 trade show.
With the introduction of Fusion 2.9 software, we have high hopes that this integration will be an important factor in our growth. Fusion blends into network locks and is a good fit because Networx is expansive. Networx includes access control, hardwire and wireless locking, wireless and hardwire intrusion alarms and fire all rolled into one platform. So learning it all in detail is an education process that is going to take some time. NAPCO is the only company that manufactures its own locking, intrusion, fire and access control products across one platform. This gives us a big advantage in the security marketplace.
Fusion also incorporates our Continental Access Control products, which are very high end and profitable. Adding the Fusion 2.9 software puts the Continental Access line in a new league with radio-controlled locks and also works well with fire. The Fusion reboot, after listening to the marketplace to learn the additional features it needed, is great for our medium and long-term plans. We expect it to be very profitable.
And finally, there is the iBridge platform, and we are particularly excited about this. Based on market reaction, it really seems to be a winner. We showed it to our largest accounts, and they love it. At this point, we just need to finish the software, which will be by the end of this calendar year. iBridge remote services utilizes advanced Z-Wave technology that allows consumers to control their thermostats, lighting and home entry locks from any Internet-enabled device. This product, a Product of the Year winner, provides a recurring revenue and also helps to cross-sell iSeeVideo, boosting sales of our video monitoring recurring revenue product.
I'd now like to turn the call over to Kevin to briefly review financial details of the financial results. Kevin?