Paul Sarvadi
Analyst · First Analysis. Your line is open
Thank you, Doug. Today, I’d like to add some color for our investors on three important topics as we move into 2016. First, I’ll provide some details behind our successful fall selling and retention campaign and the record setting year-end transition we are experiencing. Second, I will comment on the full-year 2015 results including the major trends and capabilities that make Insperity such a great business model and investment for the future. And finally, I’ll comment on major initiatives and factors driving our guidance and value creation for 2016. Last quarter, I’ve reported our sales and retention activity was on track for a successful year-end transition. We were able to convert these positive activity levels into actual sales and retention results, which has led to our best year-end transition in the last 10 years. The best measure of this success is the resulting step-up and paid worksite employees over this period, which positions Insperity for a very strong 2016. We have some concentration in our client attrition at year-end from the number of client renewals that occur at that time of year. This causes us to experience our highest attrition rates in January and February each year. Our historical range for client attrition in January and February combined has been 10% to 12% and in the balance of the year monthly attrition has been at 1% or lower, for an annual retention rate of approximately 80%. Now in recent years, our objective was to sell enough new accounts to offset terminating clients and remain even in worksite employees from Q4 of one year to Q1 of the next. Breaking even over the year-end transition sets us up for a double-digit growth rates for the upcoming year as sales each month, thereafter, exceed typical low-client attrition levels. Now going from 2014 to 2015, we saw a dramatic improvement in client retention. These results were driven by offering a wide-range of business performance solutions, and new mid-market alternatives providing more flexibility and customization for our clients and of course the diligent efforts of our staff. This resulted in a 9.5% attrition rate for January and February 2015 period and the increase from 80% to 84% for client retention for the full year 2015, as Doug just reported. Now this improved retention combined with effective fall selling campaign resulted in a slight step-up in average paid worksite employees from Q4 2014 to Q1 2015 and that’s what set us up for the 12% unit growth we just reported for the full year. Now, this performance set a very high bar for our retention efforts over this fall campaign period for the 2015 to 2016 transition and was a real test to determine whether last year’s retention level was truly the systemic improvement we have strived to achieve. Our results, this year, were nothing short of remarkable and we are starting 2016 with a jump on client retention, which sets us up to at least match, but more likely exceed the 84% level achieved last year. The combination of strong sales and record retention levels we just experienced are expected to produce a step-up this quarter of more than 3,000 worksite employees from the average paid worksite employees in Q4. In our recurring revenue business model, the starting point for paid worksite employees in January provides valuable visibility into growth and profitability in the year ahead. So, our forecast for 2016 from these recent sales and retention results have set the foundation for an expected acceleration in the growth rate to a range of 13% to 15% in 2016 in paid worksite employees. Now our sales success throughout 2015 was also a highlight. We grew the number of business performance advisors 12% over 2014. Discovery calls, which are face-to-face meetings with qualified prospects, increased 15%. The number of business profiles or opportunities to bid went up 16%, and the number of new client sold increased 20%, but the most important metric for sales is the number of paid worksite employees, which increased an impressive 30% over 2014. We grew the sales staff and improved sales efficiency and productivity at the same time, which frankly is the holy grail of sales management. The number of sales of our additional business performance solutions increased even more at an impressive rate of 43% as we have now ingrained cross-selling of additional business performance solutions into our BPA channel. These products and services solutions help to sell our core workforce optimization offering. They also add customers to up-sell later when these products are purchased on a standalone basis, and of course they contribute substantially at the gross profit line. Our full-year 2015 results, demonstrate several important trends and capabilities that have established momentum, which we expect will continue to drive our business model going forward. This includes the strong demand for our full service model, our refined growth engine, our inherent operating leverage, and our effective management of risk. First is demand for our comprehensive full service solution to HR needs. We continue to see through 2015, the value of our high touch services delivered in combination with our vision cloud technology platform. The value of these consultative professional services distinguishes Insperity in the marketplace and sets a high bar for competitive offers. Our cloud technology platform providing administrative and transactional HR services is delivering efficiency and compliance as expected. However, there is a substantial and growing prospect base, who need and value the expertise and support of real people advising them on dealing with the complex people issues that occur everyday in small and mid-sized companies. The value of these high touch services to help clients achieve alignment in their organizations and speed of execution is unique to Insperity. Delivery of these services is complex and costly to develop. We believe our business model delivering this unique level of care and expertise has created quite a moat around our company from a competitive standpoint. Another factor driving demand throughout 2015 was the continuing complexity and compliance requirements driving businesses to seek solutions. The ACA reporting requirements on a national level and continuing state and local regulations have many business owners and managers at wit’s end, stuck between the cost and burden of compliance and the risk and liability of noncompliance. The validation of co-employment as a way to eliminate or reduce compliance risk and liability continues to gain traction in the marketplace and drive growth in our industry. Another dynamic we saw in 2015 that gives us confidence in the future was the validation of the Insperity selling system and potential productivity of our refined growth engine. This system is designed to produce consistent predictable sales results through a team of professional advisors, selling value-added services to the small and medium-sized business community. We believe the strong sales results, I referred to earlier, are just the beginning of the synergies created by our wide array of business performance solutions that allow us to customize offerings and solve immediate issues for our clients and prospects. Another attractive element of our business model, evident in 2015, was the operating leverage at double-digit growth rate. Last year, our service organization improved our headcount efficiency ratio by 14%, and operating expenses per worksite employee continue to decline. As a result, our adjusted EBITDA margin as a percentage of gross profit improved by 430 basis points. We are in an excellent position to continue this trend with approximately 50% fixed and 50% variable cost in our operating structure. This inherent leverage in the business model is expected to continue as we grow. The last capability, I’d like to highlight today, is our deep expertise managing the inherent risk in our business. Employment is a risky business and the matching of price and cost for the risk you take is a critical success factor. Growing the number of worksite employee is important, but selecting the right type of clients and employees and managing the risk is even more important. Perhaps the most important metric for our business is the adjusted EBITDA per worksite employee per month, which measures the cash value received per unit of risk you take. This metric improved 17% from $54 in 2014 to $63 in 2015, demonstrating a superior return in our industry and sustainability of our exceptional business model into the future. So with this foundation coming off of 2015, we’re looking forward to a record year in 2016. We are off to an excellent start and we have clear line of sights about the value creation we want to deliver to shareholders and the initiatives that will get us there. We’ve reorganized internal resources to align the company around these important initiatives and priorities. These changes include creating our mid-market division and consolidating our strategic business unit products, services and technology development into our marketing and technology organizations. We have brought together all sales, service, implementation and development to serve the unique needs of our growing mid-market segment and we recently announced the promotion of Kathy Johnson to our management team to lead this division. After several years of developing and incubating our strategic business units, it was time to integrate these products and services more deeply into the day-to-day activities across the company. Product development and management was consolidated into marketing and technology development into our technology group. This will allow for all marketing and technology development of all Insperity products and services to be analyzed, prioritized and implemented with a company-wide perspective. We expect this will lead to more effective marketing, sales, and product development, while reducing overall cost. Another priority for 2016 will be to pour gas on the fire by increasing marketing effectiveness and lead generation to support our growing sales organization. We expect to make substantial progress toward this objective through channel and loyalty programs and an increase in digital marketing spend. So in summary, 2015 was a record year for the company on many levels and established substantial momentum going into 2016. We believe our unique position in the marketplace and our dynamic recurring revenue business model will create significant value for shareholders in 2016 and for many years to come. At this point, I’d like to turn the call back over to Doug.