Paul Sarvadi
Analyst · SunTrust. Your line is open
Thank you, Doug. Today I will cover three significant topics for Insperity. First I will provide some color around the activities that drove our recent growth acceleration and our excellent results. Secondly, I will explain how these results validate our long-term strategic plan and set the stage for a very strong 2015. Finally, I will discuss how we expect to capitalize on the growing demand our expanded target market for our services as a result of the broader platform for growth which is now in place at Insperity. Our interim results were driven by several elements of our sales system kicking as high gear. As I said it before the critical factors to grow this business includes the number of trained business performance advisors and their sales efficiency. Midmarket sales impact business, client retention and the growth of our strategic business shift; all these factors were strong in the last half of 2014 and contributed to our solid results. On our last conference call I explained the significance in our business model of a successful year-end transition in sales and client retention on our annual unit growth rate. In each of the last two periods 2012 to ’13 and 2013 to ’14 the size of the sales force and their sales efficiency were not enough to offset year-end client attrition. This led to low single-digit annual unit growth in the following year in spite of solid growth from March to December of this year. This year-end transition is quite a different story and the effect on our business model is evident. Since the beginning of the fourth quarter through January, we experienced a 36% increase in paid worksite employees from sale and a 17% improvement in client retention over the same period year-ago. As expected this combination has created a step-up in worksite employees from our Q4 average as opposed to the losses we experienced in last two years, which set this up for double-digit unit growth this year. The most important progress we made in Q4 was validating the sales motion of our broader platform for growth. We averaged 305 trained business performance advisors in the fourth quarter and their sales efficiency was 1.11 sales per sales person per month. Our sales organization was approximately the same site as last year but the with year seasoning and training under their belt, they produced a 47% increase in discovery calls, a 57% increase in business profile and the 30% increase in new client. In addition, we have seen a significant reduction in sales force turnover to a record low of 26% which was another major objective of the new selling system. This improvement certainly validates we have the sales model ready to expand. We expect to increase the number of business performance advisors in 2015 at a steady pace and we will open five new sales offices this year including one in Philadelphia and one in Seattle, both of which are new markets for the company. Midmarket sales effectiveness was also a positive part of the story last year as we achieved a 146% of budget which was an increase of 85% in sales over the prior year. This sales increase was particularly helpful this year to offset client terminations from what we call our success penalty when we lose a client due to the sale of their company to a larger firm. In spite of this success penalty from a high level of M&A activity last year our total client retention results were excellent. Historically 10% to 12% of the worksite employee base terminated their contract in the December to February year-end period in the last two years we were close to 12% and this year we expect to end up at 10% or better. Another element of our growth strategy performing well is our strategic business unit at the synergy from the complimentary business performance solutions we now offer. In addition to helping to sale more of our premium co-employment solutions throughout the year we experienced 19% growth in the gross profit contribution from this portfolio in 2014. We are continuing to gain traction from this strategy as evidenced by our attachment rate of additional business performance solution to new work force optimization customers. 40% of new work force optimization client sold in 2014 purchased one or more of our strategic business unit offerings at the time of their initial purchase. Our current base of work force optimization client are also buying additional services from our expanded offerings as the attachment rate on all work force optimization client served in 2014 exceeded 50% for the first time. In addition, last year we more than doubled the number of total customers brought into our ecosystem by selling other business performance solutions to customers that were not quite ready for a full co-employment solution, this encompasses to another one of our goals and the strategy leveraging more than 20,000 face-to-face meanings with business units this year into a high percentage -- higher percentage of paying customers that maybe up sold overtime. So all of these growth initiatives combined to reestablish momentum at a solid pace but one of an area of emphasis played a critical role in recent results and reserves from discussion. Last year, we prioritized and incented a company wide effort to reduce operating expenses to right size the cost infrastructure to position the company for better operating leverage going forward. As Doug mentioned, over the course of the year where we were successful and taking cost out of the variety of areas and holding staffing levels, the lows of Q4 unit growth rate. The combination of these lower costs and the growth acceleration resulted in a return to EBITDA growth rates in Q4 that the business model is designed to produce. So starting the New Year with a lower cost base and with a successful year-end transition behind us, the table is set for a very strong 2015. Based on our starting number of paid worksite employees in January, we expect our unit growth to be about 10% in the first quarter and 10% to 12% for the full year and these unit growth rates are business model has historically produce strong rates to a growth in EBITDA and EPS. We are confident in our outlook for 2015, but even more importantly we are encouraged about what these recent results mean for our long-term strategic plan. We completed our dynamic transformation of our business by providing one product to a perfect big customer at just the right time to providing a wide array of business performance solution to meet the needs of just about anyone we call on whenever we call them. This shares required an entirely new selling motion integrating cost selling and taking a very different approach with our cost pay making this change took more time and more integrations than we expected, but our recent results validate we have completed this transition and is on to the basic walking and tackling to simply growing the sales force to drive results. This new platform for growth is much larger and more diverse and has much greater potential for the future. This platform includes multiple unique solutions for companies with over 100 employees which essentially doubles our target market for potential worksite employee. This in fact will include a wide array of services that allows for our customer for like strategy to meet customers where they are and grow with them throughout the lifecycle new business. This is platform and sale system gets a much wider net to reach far more customers with multiple products and serve them for a much longer period of time. Overall, our strategy was not a plan for incremental growth, but the establish of platform to become a much larger business in the future, this platform incorporates products, channels and market segments we can continue to develop and penetrate for long-term sustainable growth for many years to come. Our recent results validate the merit of this strategic plan. The model is now place to add business performance advisors at a low double-digit rate year after year in a key consistent predictable growth in units, EBITDA and EPS. The difference in this new model from the old is the unit growth rate premium we can achieve to a mid-market sales and the additional EBITDA premium we expect from our strategic business units as they grow. The demand for our wide array of services is strong and building the value of our premium co-employment services evidence. As breadth, depth and level of customer care of our offerings continues to produce the highest gross profit per employee in the marketplace which validates our premium service offering. As we look ahead, we also hope to benefit there is a nice tailwinds we expect from the economy, outperform and small business efficiency which passed new Congress and sign by the President near year-end. Our recent survey result show a decent level of optimism in the small to medium size business community and the developing need for new employee, overtime pay as a percentage of base pay was nearly 12%, which is historically high enough to encourage hiring of new employee. The effective healthcare reform on businesses will be cascading down state-by-state and company-by-company over the next several years, at this point the bubble of additional operating expense as a result of healthcare reform is behind us and the opportunity to help businesses deal with this change is in front of us. We believe healthcare reform will continue to be a reason for customers to seek on aspiratory which will support our growth. We’d also had a very welcome surprise in December at the small business efficiency act which we’ve been trying to pass since 1994, finally became the law of the land. This law provides federal recognition of the PEO industry and the co-employment relationship we help to create in 1986. This will also eliminate a double payment of taxes which occurs on any new client coming into a PEO relationship at any time of the year other than January 1st. We believe the pass of this bill will be significant with prospective clients and their advisors and allow us to save tax expense which translates into better pricing or margin. At any event the bill validates our industry may lead to greater acceptance in the marketplace. So in summary, we are excited about the recent results and with the underlying trends suggest for 2015 and the years ahead. We’re executing well against our strategic plan and our broad platform for growth and profitability is in place. At this point, I’d like to pass the call back to Doug to go over our guidance for 2015.