David W. Crane
Analyst · Stephen Byrd of Morgan Stanley
Yes, there's a lot there, Stephen. And you're right. For the most part, we're sort of trying to avoid too much discussion about our strategy and our implementation plan and the sort of distributed solar space until we're fully ready to go because it is a highly competitive market and it's a very fluid market right now. With the success that SolarCity has had in the -- basically on Wall Street, there's a lot of shaking out just within the residential solar space. So what I would say there -- and the market does actually divide quite neatly on that front, is that residential solar, it seems a lot like distributed solar in terms of business-to-business, but apart from the solar panel, it's really a completely different business. It's sold differently, it's financed differently and all that. And in our company, you'll be handled by 2 different parts of the company. So you're right, even though there's very little penetration, I think I don't -- I think SolarCity, who's obviously the biggest player in the field, is saying they're going to do 80,000 installations this year. That's in a market, an addressable market that's been estimated across 20 states as 16 million homes. And so while you do focus on the next guy more for sort of internal morale purposes, more than one company has room to succeed in the residential solar space, and certainly, we expect to be one of those companies. And like I said, we'll talk more about that in the future. For us, on the business-to-business side, Stephen, the key is how do you downsize and do a lot of projects quickly, and our focus in that area is because, the age-old maxim, a 1 megawatt project requires as much structuring as a 100 megawatt project. That applies in renewables, as well as in conventional. But what we're looking to do -- and we've announced sort of starter deals with Starwood and Unilever is sort of getting into a world of one customer, multiple projects. So our first deal with Starwood was 3 hotels within their chain, but it's not lost upon us or them that they have 1,200 hotels worldwide. So that's really our -- what we're focused on in the business-to-business side, and it's early days there, but we certainly hope to be very successful and have a lot to talk to you about in the future.