Good morning. Welcome to today's National Research Corporation Fourth Quarter 2021 earnings conference call. My name is Candy, and I will be your moderator for today's call. All lines will be muted during the presentation portion of the call with an opportunity for question-and-answer at the end. I would now like to pass the conference over to our host, Michael Hays, CEO of National Research Corporation. Michael Hays, please go ahead.

Thank you, Candice. And welcome everyone to National Research Corporation's 2021 Fourth Quarter and year-end conference call. My name is Michael Hays, the company's CEO; and joining me on the call today is Kevin Karas, our Chief Financial Officer. Before we continue, I'd ask Kevin to review conditions related to any forward-looking statements that may be made as part of today's call. Kevin.

Thank you, Michael. This conference call includes forward-looking statements related to the company and involve risks and uncertainties that could cause actual results or outcomes to differ materially from those currently anticipated. These forward-looking statements are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. For further information about the facts that could affect the company's future results, please see the company's filings with the Securities and Exchange Commission. With that, I'll turn it back to you, Michael .

Thanks, Kevin. And again, welcome everyone. My remarks today center on sharing the evolution of NRC Health strategic direction with a focus on our future trajectory. The foundation of our growth strategy builds upon our past work, digitizing the collection of patient feedback, which as you are aware, shortened cycle times in delivering insights to our clients and represents the views of far greater number of patients. These innovations from legacy approaches to capture and customer feedback have driven increased retention and spend from current clients and new logo wins against press gaining. To this foundation of digitizing the measurement of experience of a person's past HealthCare encounters. NRC Health has added the capability and capacity to have a dialogue with patients before the healthcare visit to understand their preferences, fears, and expectations for their upcoming appointment. Armed with this understanding, care teams can personalize care delivery, resulting in each patient being treated as a unique person. You need this as an important outcome of healthcare delivery, given consumers cite healthcare as the most consequential, personal, and expensive of all services. And given such, we know from national studies 87% of consumers in the United States expect personalized care. We have branded our ability to enable the delivery of personalized care for all patients as our Human Understanding Program. The business case is basic; delivering personalized care improves clinical outcomes, reduces costs, and creates lasting patient provider relationships. All healthcare organizations, of course, are aware of this business need and strive to better understand those that they serve so as to treat each patient uniquely. To this end some healthcare systems are doing better than others. In fact, we have benchmarked every major healthcare organization in the 200 largest U.S. markets, and performance ranges from 0% of patients feeling they…

Thank you Michael I am pleased to report solid fourth quarter results and the continuation of our strong performance for the year, as we continue to achieved double-digit revenue and operating income growth. Our 2021 annual revenue growth of 11% represented our highest annual growth rate since 2012. We also increased 2021 full-year operating income by 18% over 2020 and increase operating margin to 34% up from 32% in 2020. We ended 2021 with a $150.9 million in total recurring contract value, or TRCV. TRCV represents 12 months of revenue from our current client contracts, which are essentially all fixed-price subscription agreements. Our 2021 ending TRCV increased by 4% over the prior year, compared to an annual increase of 6% in 2020. The decline in TRCV growth rate in 2021 was impacted by our strategy to continue to evolve our business mix as we focus on growing our digital core Solutions while at the same time eliminating certain legacy or non-core solutions. Decisions we made to eliminate certain legacy offerings over the next year for our Canadian and insurance payer markets resulted in a decrease to TRCV of $4.2 million. With that, our adjusted 2021 TRCV growth rate without those eliminations was 7%. The combination of higher growth rates from our digital core offerings and elimination of certain non-core offerings increased TRCV for our digital core solutions to represent 85% of total recurring contract value at the end of 2021, up from 57% at the end of 2018. Again, our growth strategy continues to focus on our organic growth levers of increasing revenue from our core offerings within our existing client base, as well as adding new clients to increase market share. With respect to our existing client base, we saw continued increase in our client retention rate, as well…

Thank you, Kevin. We will report our partners adoption of our Human Understanding Program as a key growth lever in future earnings calls. As well we would ask that you look for additional Human Understanding Program announcements as time unfolds. This actually completes our prepared remarks. Operator, I'd now -- I ask you to open the call to questions, please.

Thank you. Our first question comes in from George D'Angelo, from Alpine Peaks Capital. Your line is now open. Please go ahead.

Hey, good morning, guys. Thanks for taking my question. I was just wondering how much of the sales environment this quarter impacted by hospitals if you would, with Omicron.

Clearly, our partner organizations, for the most part have swapped, so all heads are down on patient care, which of course is where it should be. However, we are seeing an increased number of meetings that are being accepted and our sales level of activity is starting to increase, especially over a year ago. So I believe the markets are opening up. But clearly it's had a dampening effect over the last 18 odd months.

Got it. And so as you say that as much as you can comment to the first quarter, is it something you're still seeing with things opening up in terms of the sales?

I think as the COVID peak has peaked in about 40% of the population, we are seeing an increased appetite to get on about looking at different programs for Voice of the Customer. Clearly, we're not there in every market in the United States as we all hope we will be soon. So I think the trend is more on the positive side in terms of tailwinds versus headwinds.

Thanks. And if I could ask another question. So thanks for the comments on Human Understanding and excited to hear about that new product. Is that going to be structured more as an option that clients add-on to existing products, or is it going to be more separate from the current offering?

It builds on the base of digitization of the collection of the Voice of the Customer, so it's part and parcel. One could not purchase Human Understanding without the baseline digital data collection what you referred to as real-time. We will, when we reach mass deployment, which will be here in, mid-year I would guess, we will start versioning the roll out, meaning that it will be a embedded offering to all clients that want to take part of that at one -- in one fell swoop. The roll out strategy is not unlike what we had for our real-time product, which over the course of three years, we essentially converted the vast majority, if not all, that are going to convert to the real-time platform. I would assume that we will see a similar migration with over perhaps a three-year period. The lift from Human Understanding will have been realized.

Got it. And I think recently you guys had talked about pricing, and we're seeing that across the economy. Can you give a little color on conversations that you're having with your customers around pricing right now?

We haven't seen a lot of pushback. The sales environment has not been as robust as it was pre-COVID, so maybe we'll see something different on a go-forward basis. But the value of the product offerings that we have really have protected us from any cannibalization that may exist in the marketplace given the pressures that healthcare organizations have, for example, on their labor costs. So as of right now, while every deal we get is a competitive deal, so I don't want to suggest it's by any means easy street, price really has not been the determining factor. It's been more about the innovation we're bringing to the marketplace, and that seems to have maintained or provided some pricing power.

Thanks a lot, guys.

Thank you, George. As a reminder, . There are currently no more questions waiting. So, at this time, I will pass the conference call over to the management team for closing remarks.

Thank you, Operator. And thank you all today that have been listening on our call. We look forward to reporting progress next quarter. Again, thank you for your time.

That concludes today's conference call. Thank you for your participation. You may now disconnect your lines.