Michael Hays
Analyst · William Blair
Thank you, Kevin. As Kevin suggested in his remarks, our plan for 2013, for which we are well underway, is to continue, if not enhance, our organic growth rates. In addition, we have a parallel track focused on highly selective acquisitions.
The organic side of the growth plan is based upon our prudent successes over the past many years, which include increasing market share, cross-selling and enhanced client retention. We will also aggressively introduce new product offerings to further monetize our current installed client base.
Regarding these new products, we believe we are fortunate in that our shift to a subscription based client relationships, established over the years and now representing 80% of contract value, allows us to quickly introduce new products by bundling the new offerings into a client's current subscription with a corresponding increase in annual fees. This go-to market approach is in sharp contrast to consuming our sales force selling capacity by focusing on single new applications one at a time.
When we use this go-to market strategy in the next 45 days to roll out 2 new products, one new product is our Call Tracker, a unique web-based workflow tool used to standardize and bring accountability for patient outreach call activity when such calls are being executed in-house by client staff, which, of course, is typical for a certain number or type of discharge patients. NRC Call Tracker is a seamless extension of our turn key discharge call program focused on avoidable readmission management, and given such, ensures that as a client staff resources compress, which is likely, we can seamlessly upgrade that client from Call Tracker only to our broader discharge solution set. Call Tracker is also a very important strategic enabler for our next-generation Customer Connect product line. As part of Call Tracker installation, the company gains enhanced client connectivity, resulting in 100% of a client organization's patient encounters and the accompanying data being fed essentially real time to our application. This direct connection will vastly enhance the ability for Customer Connect products to touch each and every patient, becoming truly an enterprise-wide platform for lifetime customer engagement.
The second new product that is rolling now across key segments of our current installed base of clients is our Point of Care mobile app. Improving patient experience over time via process improvement is one thing. Solving the service problem at Point of Care is quite another. Real-time service recovery has been a mainstay for most service organizations, and now our clients can join that generation.
Our Point of Care application enables clinical and executive leadership of our provider clients with tools and program wrapper. Two, among other benefits, optimized branding [ph] efforts, immediate service recovery, which all focus on increasing value-based purchasing rewards.
Our Point of Care offering is also a simple example of our broader Customer Connect strategy of attracting a customer longitudinally for life, which can now begin even before discharge.
As clients have told us, a robust profile of self-reported outcomes, such as patient experiences related to care delivery, combined with the customer's activity of the living, brings greater visibility to our clients, relative to the risk that they know bear, which has never been before possible. This insight and deeper understanding of the customer is now a requirement, given the change in healthcare business models.
Jason, I would now like to open the call to questions. Operator?