Stefan Descheemaeker
Analyst · CJS Securities. You may now go ahead
Okay. Let me start with the two questions. Actually, Jon, if I understand you, well, the first one is about Greek cuisine, actually, in terms of green cuisine. You know, last year, you know, to your point, I mean, we had a flat sales in the category declining by 9%. So to your point, I think we I mean, we had a share gain of 2%, which is we are the number two player in frozen food plant protein. This year, so we're growing faster than the others this year. We up slightly in terms of market share with a country like Germany, for example, performing extremely well, growing at 10% and share up 10%, Italy is up as well. So overall, you know, we're very pleased. This being said, when you take you know, I think when you take the category, it's a very interesting category. And we really believe that the category has a long-term role to play. But I think what we also have seen is, is after a lot of excitement, people started to reconsider. Their habits need to change, which is not unusual, by the way. I think a lot of categories have been through that kind of trends. And I think it's up to us leaders to raise the game and to come up with the right products, the right combinations, the right price. And so do I believe that there is a long term future, as I said? Yes. But definitely, you know, I think the consumers remind us, all of us, by the way, much more than others or for others, by the way, that, you know, it's a never take people for granted, which is great. That's exactly what we need to do in terms of in terms of sustainability. Well, you know, we've just published our sustainability report, I think it is today. And I would really invite you to go through, you know, at the very least, the headlines. While it is really strong, when you see the numbers we have in terms of, let's say, for example, sustainable fish, in terms of sustainable agriculture, in terms of healthy food, in terms of SBTi, quite frankly, it's something we can well, I'm not saying that lightly, by the way, because I'm more of the, you know, easily dissatisfied. But it's really impressive. So back to your point about how does it sell then? Well, I can tell you, the retailers starting with the retailers, they also have their programs and they need people like us to come with programs that are very much in line because they have also their carbon footprint programs and all the rest of it. And they need obviously to have a consolidated view. So if people like us, you know, I can say I will not mention any names, but I can tell you we have a very, very solid conversation, very fruitful, let's say conversation with some of these retailers. And I think it's only starting. As far as the consumers are as far as they are the consumers, are we talking about the consumers? I think we can do more. We can do better. I think when I again, when I see the numbers, the numbers we have, I think we need to do ourselves a better job. That's my non satisfactory part of myself that is coming back where we can do a better job at coming with these numbers because these are facts, you know that you know we perform extremely well with, for example, Wall Street, you know, in terms of where we stand in terms of sustainability, but more to come, quite frankly, I think we are too modest, too modest from that standpoint, given the fact we have we are coming up with. But it will change, I can tell you and through the satisfaction of the retailers the consumers and ultimately towards satisfaction.