Stefan Descheemaeker
Analyst
Okay. Let me take that one, Andrew. Let me stand back a bit first. I think where we're quite different is that when you see a bit of our journey before COVID, we had the three consecutive years of growth, and it doesn't come by chance. I think we worked a lot on our brands, we worked a lot on our business model and it paid off. And then obviously came COVID one year and obviously we grew nicely, like many other people. But very importantly as well, we've also reinvested, as you know, another 10 million at the end of the year, which obviously serves us well for the beginning of this year and later. So that's a bit of what we have accomplished over the last years. I think where we are quite different is we have just fantastic categories. When you think about fish, which is 40% of our business, nice margin; vegetable, which is 20%; plant protein up and coming; and then in frozen food, which is doing very well now and obviously beyond, it's obviously a natural tailwind. They're all growing, which is very nice. Then you have COVID, obviously, which gave opportunity to all these people, new consumers, millions of consumers to try. That's why by the way we invested behind retention, which was very important. You remember, that's a kind of program we put together last year. We announced this year, we explain why we're doing this, and we see the results. And that's very nice. Then on top of that, obviously, you have Green Cuisine, which has also moved from 0 to 30 million in less than two years. And as you know, we have the plan to increase up to 100 million or beyond the 100 million in the next two years. So with all these things on top, obviously, of the plan that we put together business model, yes, we believe that 2021, we're going to grow by 1% to 2%. It's obviously ambitious because it's on top of 8.5%, but that's the cultural organization we're delivering. And I think we have the best plans we ever had. So that's why we think we will be going to make it work. And then beyond 2021, I would put it that way. We think, again, that with all the things we have, the growth is only starting. So we know what we have ahead of us in 2021 and beyond, and we're very excited with this. And then obviously, we also have things that are coming like Switzerland that we just completed end of last year, obviously, Fortenova is an option, obviously, that we -- as we announced, it's an interesting plan also in the back end. So a lot of good things between, let's say, the natural growth of our must-win battles, as we say, Green Cuisine and also, obviously, a very focused M&A plan behind frozen foods. So that's all the reasons.