Amit Dror
Analyst · Canaccord. Please go ahead
Thank you, Miri and thank you all for joining us this morning. In the first quarter we stepped up the execution of our global sales, channel expansion plan and improved our revenue generation. We sold more printers in the first quarter than we did in the fourth quarter of 2017 and we expect to increase sequential sales growth every quarter for the remainder of this year. We’re gaining good sales funnel and geographic coverage traction, suggesting that the current execution of our plan is working. I would like to share some more details on our recent progress. We have increased the size of our sales team in the United States, and plan to expand it further during the second quarter. We recently added TriMech, a Tier 1 reseller with over 20 locations on the East Coast of the U.S. We believe that recognized top resellers like TriMech and Fadam [ph] together with several additional resellers that are being actively recruited will enhance our coverage and speed up revenue generation in the U.S. We also opened a third Customer Experience Center at our Headquarters in Santa Clara. The new Customer Experience Center makes our technology readily accessible for Silicon Valley customers and further accelerating our sales process. In the first quarter, we participated in six trade shows, four in the U.S. and two in Europe. We key noted, each of these events with an on stage presentation of our first mover capabilities. We believe that our presence at these trade shows increases brand awareness of our products, provides us with numerous new prospects and strengthen our relationship with strategic customers. The U.S. represents the largest addressable market opportunity for us. As such, we are gratified to experience a significant increase of our sales funnel opportunities. That largely benefits from defense and tech companies and research institutions. In the Asia-Pacific region, we have made significant progress during the quarter. We launched our commercial activity with customers in Hong Kong and Singapore and successfully recruited tier 1 resellers in Korea and Taiwan. We established a local sales presence in Hong Kong and successfully recruited an experienced regional director who's already in the process of building the local sales team. We are also planning to open a customer experience center in Hong Kong to accelerate our sales in Greater China. As is the case in the United States, we are pleased with substantial expansion of our Asia Pacific opportunities sales funnel, which is led by increasing Chinese innovation centers and research institutions. We believe that our innovative technology aligns well with China's policy of investment in innovation. And now that we're directly present in the region we expect to monetize these opportunities progressively throughout the remainder of 2018. As part of our strategy to grow sales and expand coverage through resellers, we're continuing to successfully recruit and train value added resellers. We currently have 10 value added resellers around the world and we plan to double that number through the remainder of this year. In February, we launched our first sales and application training course of resellers, during which we work with resellers from Canada, Germany, France, Australia and Russia. Next week, we will conduct the second training course for newly recruited resellers from Korea, South Africa, Taiwan, Turkey and the U.S. This training gives our resellers the necessary tools and knowledge to provide sales and technical support to customers, as well as the knowledge and confidence necessary to promote sales. We've experienced excellent collaboration with our value added resellers, and they're glad to add a new and parallel product that expand their portfolio. We feel confident executing our strategy of leveraging resellers as a primary sales channel. To illustrate that let me share with you our sales expectation per reseller, which is dependent on geography and size. From our larger resellers, we expect that they sell up to 10 printers per year once they're up to speed. While smaller resellers who are more territory focused are more likely to generate up to five printer sales per year. For now, we have prioritized our efforts on first recruiting larger resellers. Now I'd like to talk about the recent key leadership addition to our executive team. I'm proud to introduce our new Chief Technology Officer, Dr. Jaim Nulman, who now actively lead Nano Dimension’s technology research and product development. Jaim previously served as a Vice President at Applied Materials where he spent 15 years in several corporate and product division positions. He successfully commercialized Applied Materials semiconductor manufacturing products with impressive market penetration of $1 billion in less than five years. Dr. Nulman brings to Nano Dimension his many years of diverse executive leadership in operations, product development and automation technologies. With over 100 publications, 50 patents, a Bachelor of Science from the Technium [ph], Master of Science and Ph.D. from Cornell University and an Executive MBA from Stanford University. I'm confident that Jaim will be an impactful addition to our senior management. Now I will hand over the call to our CFO, Yael Sandler to review our financial results in detail.