Good day, ladies and gentlemen. Thank you for standing by, and welcome to the Niu Technologies Third Quarter 2018 Earnings Conference Call. At this time, all participants are in listen-only mode. Later, we’ll conduct a question-and-answer session and instructions will follow at that time. As a reminder, we are recording today’s call and if you have any objections, you may disconnect at this time. Now, I will turn the call over to Mr. Jason Yang, Investor Relations Manager of Niu Technologies. Mr. Yang, please go ahead.

Hello everyone, thank you for joining us on today’s conference call to discuss the company’s financial results for the third quarter of 2018. We released the third quarter results after the U.S. market closed yesterday. The press release is available on the Company’s website as well as from newswire services. On the call with me today are Dr. Yan Li, Chief Executive Officer; and Mr. Hardy Zhang, Chief Financial Officer. Before we continue, please note that today’s discussion will contain forward-looking statements made under the Safe Harbor provision of the United States Private Securities Litigation Reform Act of 1995. Forward-looking statements involving hearing risks and uncertainties as such the company’s actual results may be materially differ from the expectations expressed today. Further information regarding this and other risks and uncertainties is included in the company’s filings with the SEC. The company does not assume any obligation to update any forward-looking statements, except as required by applicable law. Our earnings press release and this call includes discussions of certain unaudited non-GAAP financial measures. Our press release contains a reconciliation of the unaudited non-GAAP measures to the unaudited most directly comparable GAAP measures and is available on our website. Please note that unless otherwise stated, all figures mentioned during the conference call are in Chinese Renminbi. With that, let me now turn the call over to our CEO, Yan Li.

Thanks, Jason, and thanks everyone for joining us on the call today. So we’re very thrilled to be hosting this call today, our first as a public-traded company. Clearly, the IPO itself was the milestone accomplishment for Niu. We raised capital for growth and we significantly raised our visibility for being traded in the U.S. on NASDAQ, solidified our position as a global lifestyle brand that is transforming urban mobility here. So we’re also thrilled to report a significant milestone, our first quarter of profitability after adjusting for share-based compensation. So we have worked very hard to create business model that can fund rapid growth sustainably in operating profit. We’re excited that this financial result this quarter indicates we are pursuing an effective strategy. We grew our e-scooter sales volume by 76%, our net revenue by 86% and the generating RMB 5 million of net income after adjusting for share-based compensation. So we reached a position of leadership through a strategy focused on three elements: First, compelling products that offers the premium experience; second, sophisticated and efficient marketing strategy then effectively communicate the value proposition to our target audience; and third, rapid expanding cost effective sales network to fulfill the demand after we created. So in the third quarter, we have made a progress in each of those three elements and let me review that now starting with the product. So our e-scooter line up is designed to serve customer needs from the low-cost entry-level to the high-end premium experience. Now most of you know in August, we have launched our new models, the entry-level UM priced between RMB 2,999 and RMB 6,599 at retail. So this UM e-scooter is designed to attract customers away from cheap commodity scooters and introduce them to what awaits in our premium category. Now…

Thank you, Yan, and hello, everyone. Of approximately these contents all the figures and the comparison you need. I’m not going to repeat all the numbers instead we are going to focus on the drivers and the factors influencing the results. Keep in mind that we are referring to the third quarter figures unless as the otherwise and that all figures RMB unless otherwise noted. Revenue growth was driven by scooter volume, of course, as well as price increases. Q3 scooter volume growth was primarily driven by new store openings in China and the launch of the new models. We typically, we opened 71 new stores in China and they started the delivery of two new models M+ and UM, which contributed a significant proportion of Q3 volume. I should have mentioned that our scooter sales in China are somewhat seasonal, financially summer sales in Q3 are big season, we have winter our sales in Q1, are the slowest. Q1 is also impacted by the Chinese New Year holiday. Please keep that in mind, as you observe our sequential revenue pattern over the coming quarters. The increase in net revenue per scooter was mainly driven by our pricing actions. This January we increased the price for many models across the N, M and U series. In August we raised the prices of certain models in the UM. And on October 26, we raised the prices of certain products within that top line. The price increases were introduced together with performance upgrades of the scooters, so that we maintain our competitive value proposition. We expect that our premium positioning, will enable more pricing actions in the future as we wrap the production line with more value added product and the services. We believe the price increase in August and October will…

Thank you. Yes, ladies and gentleman, we'll now begin the question-and-answer session. [Operator Instructions] Our first question is from the line of Brad Erickson of Needham & Company. Please ask your question.

Hi. Thanks for taking my questions. I just had a few. First can you just help us sort of net out all the puts and takes with respect to product mix in the quarter. So revenues obviously grew a bit faster than units, but you introduced an entry level model and then raised the prices a bit during the latter part of the quarter. Can you just give us a bit more color on what drove the higher ASP year-over-year and was geographic mix also a driver there?

Yes. I think for the driver of the higher ASP for this quarter, is really caused by a few factors. The first factor is the product mix. Definitely in the third quarter we began to deliver models M+, and a models M+ has a higher ASP than other products, and this is first driver. Secondly our overseas sales account of 5.1% of this quarter's revenue compared with 2.7% of last year, overseas we had seen much higher than the domestic sales ASP that is also another factor causing the increase of the part of ASP. And lastly, the most important one is actually the retail price increase, and we increased the price in January this year across different products and series. And in August, again we raised the price for U-series that’s the average we increase around 60% year-over-year. It helped a lot of our Q3 net price that's my answer.

That's great. And then second, just now that you've increased prices on the M+, maybe just talk about what you've seen demand wise since making that move and your confidence level there?

Brad, are you talking about the pricing, the confidence on the price increase.

Yes. So you said –I think you said you’ve increased price at the end of October I am just curious to see sort of any, any early views of demand that you've seen associated with that?

So that was a associated with the M+, we increased price on M+, two models M+, by RMB200 and RMB300, and after price increases we actually, we observed no impact on the demand that actually demand is still very strong. So this is actually an indication that we continue the customers, the consumers continue view us as a premium brand and to be honest, right, the M+, we look at the base price is about, the ones that 46 99 increased by RMB300 to 49 99, which actually makes zero difference to the consumer buying behaviors.

Yes. Just adding to that, when we increased the retail price we also added the additional features to the products. We upgraded some of the functions of the models. Historically, also one way increase retail price. We also provide additional features all have longer driving distance. So that's what the customers take pricing increase as a positive side as it has limited impact on our sales.

Got It. And then just broadly, can you just give us a sense of channel inventory levels, how and if they changed at all through the quarter given what sounded like was some strong shipping of these new model?

Yes. I think that the channel inventory levels still remain rapidly robust. And to the extent that we're not – we are actually our city partners pay us in events. So they actually also carefully manage their channel inventories. It’s not like they have – they basically give the credit lines. To that point, they actually want to keep the inventory within the one month timing to make sure that does not disrupt their sales, but at the same time not holding too much in the inventory.

And then one last one if I could squeeze it on, just relative to the guidance, can you remind us of just anything you might be lapping from last year in new product introductions et cetera, would be great? Thanks.

Sorry, can you clarify what’s your question is?

Sure. Just relative to your – to the guidance for the fourth quarter, just wondering if you could provide any color on things about the last year quarter that you might be lapping anniversarying here new product introductions would be the most likely one, if any detail you can give would be great.

No, I think on the – so typically in the fourth quarter, I mean even in the fourth quarter last year we didn’t launch any new products? So same with this year for fourth quarter, we’re not planning to launch new products. And so the year-over-year growth in term of the guidance table it’s based on – all based on existing products.

Perfect. Thanks.

Thank you. Our next question is from Lu Feng of Credit Suisse. Please ask your question.

Hello. I just have a quick question regarding the GP margin. And first, can you give us some guidance on your GP margin in the fourth quarter and also what would the trend be in 2019? Because in the third quarter, I saw that your GP margin seems to be lower than the previous two quarters in 2018 and does that mean that this is sort of the level that’s your GP margin will be sustainable or are they going to be even higher in the 2019?

Yes. I think very good question. Our Q3 gross margin is 12.4% and if you compare that with the first half gross margin 14.3%, you see a 2% drop and that’s because of two reasons. The first is the mix in the sales. In the first half our revenue coming from overseas market, the [indiscernible] (0:20:43) overseas market sales. In the first half of this year our overseas revenue contributes to around 13% of total revenue. And in the third quarter the overseas sales contributes to around 5% of the total revenue. So there’s 8% different. And overseas sales has much higher gross margin around 20% higher than the domestic sales. So if you would have 8% with 20% higher gross margin that gives you about 1.5% to 1.6% different. So this percentage change, we believe is seasonal. So each year you see our Q3 in terms of overseas sales is below season. Last year the overseas sales contributes 2.7%, this year contributed 5.1% due quarter-on-quarter as an improvement. On the Q4, we believe the overseas sales will come to a normal level contributes to around 8% to 10% of total revenue, so in other words in Q4 you’re not going to see this kind of factor influence our gross margin. So this is the first effect of overseas sales impact. Secondly, what is effect our Q3 margin is promotion, we gave new products including M+ and UM. We gave additional – we gave lower retail price and also additional sales rebates to our distributors based on their preorders and also early products. So, they influenced our gross margin between 1% and 1.5%. But as I mentioned, we increased the retail price for M+ on October 26. So from October – from November to December, we will see improvements in…

Thank you very much. Thank you.

Thank you. [Operator Instructions]. Thank you. Seeing no more questions in the queue, let me turn the call back to Mr. Li for closing remarks. Now, I’d like to hand the conference back to our presenters. Please go ahead.

All right. Thank you operator and thank you all for participating in today’s call and for your support. We really appreciate your interest and look forward to reporting to you again next quarter on our progress.

Thank you all again. This concludes the call. You may now disconnect.