Greetings and welcome to the Natural Health Trends Corporation Second Quarter 2016 Earnings Conference Call. At this time, all participants are in a listen-only mode. A brief question-and-answer session will follow the formal presentation. [Operator Instructions] As a reminder, this conference is being recorded. I would now like to turn the conference over to your host, Whitney Steininger of Addo Communications. Thank you. Ms. Steininger, you may now begin.

Thank you. And welcome to Natural Health Trends second quarter 2016 earnings conference call. During today's call, there may be statements made relating to the future results of the company, that are forward-looking statements as defined in the Private Securities Litigation Reform Act of 1995. Actual results, performance, or achievements could differ materially from those anticipated in such forward-looking statements through the result of certain factors, including those set forth in the company's filings with the Securities and Exchange Commission. It should also be noted that today's call will be webcast live and can be found on the Investors section of the company's corporate website at www.naturalhealthtrendscorp.com. Additionally, in today's financial results press release which was issued at approximately 9:00 AM Eastern Time, instructions can be found for accessing the archived version of the conference call via the internet. At this time, I'd like to turn the call over to Chris Sharng, President of Natural Health Trends.

Thank you Whitney and thanks to everyone, who are joining us. With me today is Scott Davidson, our senior Vice President and Chief Financial Officer. We had an excellent second quarter. Product orders set a company quarterly record. Revenue of $80.4 million grew 15% year-over-year, and was once again driven by our focus on products, training, marketing and services. Operating profit was also the highest in our history at $14.9 million, a 22% year-over-year increase. During the first half of 2016, our two concurrent incentive trips coupled with supreme bonus program help us maintain strong momentum. Our supreme bonus program offers annual supplemental rewards for our members based on their overall performance and their advancements in our international recognition program. We are also very excited to celebrate our upcoming 15th anniversary, at an event [ph] in Hong Kong next month. During the first half of 2016, we provided our qualifying members with performance based incentive opportunities, including travel, lodging and ticket. We expect that this event will draw 12,000 people with members present from all of our global market, including North America, Korea, Russia as well as several European and Southeast Asian countries. Consumer demand for our products remains strong during the second quarter. Our active member base grew from 76,400 a year ago to 126,440 at June 30. Our top 3 selling products Premium Noni Juice, Essential Probiotics and Triotein comprised slightly over half of our second quarter revenue. As mentioned on our last call, we launched StemRenu in North America during the second quarter and have been rolling it out internationally. StemRenu is a unique product based on a proprietary blend and a Norwegian avian egg extract available only to NHT Global through an exclusive licensing agreement. Initial interest for the product has been very positive and given…

Thank you, Chris. Total revenue for the second quarter was $80.4 million, an increase of 15% compared to $69.7 million in the second quarter of 2015. Sales in Hong Kong which accounted for 91% of our second quarter revenue increased 13% year-over-year and revenue outside of Hong Kong increased 43% year-over-year. Our e-commerce sales in China were up 209% year-over-year to $2.5 million, primarily driven by air and water purifier sales. In regards to our cost and operating expenses, gross profit margin for the second quarter was 81.3% compared to 79.8% in the second quarter of last year, due to both higher product margins and lower logistics cost. Commissions expense as a percent of total revenue decreased to 47.1% compared to 50.2% in the second quarter of last quarter, due to decreased cost for the ongoing cash and other incentive programs. This was in line with our full year 2015 rate of 47.8% and consistent with the first quarter of this year. Selling, general and administrative expenses were $12.4 million versus $8.3 million a year ago, and $10.9 million in the first quarter of this year. The increase versus the prior year period was primarily due to increased employee related costs, member training, professional fees, event costs, and facility costs, as well as the increased credit card fees due to higher net sales. As for profitability measures for the quarter, operating income totaled $14.9 million, an increase of 22% compared to $12.3 million in the second quarter of last year. As a percent of total revenue, operating income increased to 18.6% as compared to 17.6% in the second quarter of last year. We recorded an additional income tax provision of $2.4 million for the expected partial repatriation of overseas profits, resulting in an effective tax rate of 18.3% for the…

Thank you. At this time we'll be conducting question-and-answer session. [Operator Instructions] Thank you. Our first question is from the line of Rich Johnson [ph] with NHTC. Please proceed with your question.

You mentioned an addition of a new product, StemRenu. Could you give us an update on how that product is doing?

Ladies and gentlemen, please standby. We are experiencing technical difficulty. Thank you. Please proceed with your question.

Congratulations Chris on your success. You mentioned an addition of new product, StemRenu. Could you give us an update on how that product is doing?

Yes. We’re very happy that we had opportunity to introduce StemRenu to our members. And this product has already made and it came also with a group of followers, and there are existing consumers for the product, and they are in the United States primarily, and also in several other countries, where we have no presence. And in the second quarter, we started to take orders of StemRenu. We have a net order of above[ph] $0.5 million, so it’s exceeding our expectations and we are very pleased with this product.

Thank you.

Thank you.

Thank you. [Operator Instructions] Thank you. Our next question is from the line of Chuck Shredder [ph] with Natural Health Trend. Please proceed with your question.

Hi, Chris. This is Chuck Shredder. First of all congratulations on another great quarter. I wonder, if the gross profit margin improvement is sustainable. Thank you.

Yes. Thank you for calling in Chuck. And we think that we are taking a very conservative and disciplined approach to continue to improve our gross profit margin, and every time when we introduce a new product, we try to introduce the gross margin of this new product that is better than average, so we continue to improve it. I think that gross profit margin in the low 80s level is our good target. We’ll continue to try to maintain, if not improve it.

Thank you.

Thank you for calling in.

Thank you. At this time, this concludes today’s teleconference. Thank you for your participation and you may now disconnect your lines at this time, and have a wonderful day.