Yes. No. I mean look, if you think about it, right, and take a step back, I mean, our products come from an oil, right? It's not crude oil, right? But it's an oil that comes from trees, right? And historically, we've always competed really in the marketplace based on price and performance characteristics, right, versus hydrocarbon oil-based products in a lot of instances, right? They're kind of substitutes. And we obviously also compete against gum rosins and others. But at least for the first time in my professional career, clients and customers are now starting to ask questions around the renewable nature of the input because if they want to reduce their own GHG footprints, they have to use raw material inputs that are renewable, right? And we're just -- in a lot of ways, we're kind of at the right place and the right time with regards to our products because of where they come from, right? And we've always known that. What we've learned, though, too, Jonathon, is that if you don't go through the processes of certification, you don't really get the credit in the marketplace because as we kind of alluded to in our prepared comments, I mean, it's kind of intuitive, right? You can walk around here and right next to a paper mill and edge products come from saw dust, but all that's great, but you don't get any credit in the marketplace if you don't go ahead and get those official certifications, right? So we're in the process of doing that. That will allow -- they're not really expensive. They're a little time-consuming. But that will allow us to have more engaged conversations with our customers around the sort of benefits. And in a lot of ways, I think you're going to see, for lack of a better term, the renewable nature become one of the performance characteristics with which they might evaluate products, right, versus smell and just coloration, et cetera, right? Some of the other things that they evaluate on. So we're pretty optimistic about our opportunities really across a lot of different products.