Kevin Miller - Vice President, Marketing, Natural Grocers by Vitamin Cottage, Inc.
Management
Thank you, Kemper. It is my pleasure to join everyone on this call. Since arriving at Natural Grocers in mid-January, we've been on a mission to unlock the enormous potential of the Natural Grocers brand and to leverage the strategic advantages inherent in our business model, business practices and core values. Over the past six months, we have launched a number of test-and-learn innovations across a broad spectrum of marketing, digital, mobile, loyalty and e-commerce platforms. What we've learned confirms that Natural Grocers is well positioned for sales growth and that our new marketing strategy resonates strongly with consumers. It's very agile and highly scalable. Some highlights and a quick update on what's in the pipeline. In February, we re-launched Natural Grocers as the brand of choice for consumers who want products that are good4u, good4 the environment and are always affordable. Since March, we signed a series of highly visible, highly influential brand ambassadors to help champion our new positioning and to spread our good4u revolution across America, including top-100 fitness influencer and New York Times best seller, Ben Greenfield and US speedskater Sugar Todd, both now officially fueled by Natural Grocers. We recently completed our first consumer sweepstakes, the good4u Nutrition Challenge, setting record attendance at our nutrition education classes with over 10,000 consumers, many of them new customers, taking classes at Natural Grocers stores over a four-week period. In August, we are having our 61st anniversary celebration and we'll attempt a Guinness World Record during the celebration designed to generate unprecedented excitement, earn media awareness and traffic to the stores. In early Q1 2017, we will launch our new e-commerce site and our new digital media strategy to drive new customer traffic and generate strong holiday sales. In Q2, we will launch a new TV campaign to introduce America to Natural Grocers and our 100% organic produce advantage, our always affordable pricing advantage, our good4u positioning and to inspire them to join the Natural Grocers good4u Revolution. We are excited and confident in what we have in place thus far, and we look forward to discussing with you the future results of many of our recent initiatives. I will now turn the call back over to Kemper.