Well, we’re thrilled about what I would call the cloud trend and the big issue about the cloud trend is in -- I watched a boat load of TV and media, IBN, AT&T, Verizon, it’s in our market. It’s constantly advertising the cloud. We also know that Amazon. There was a cloud product in Google, et cetera. Those enterprises are typically positioning cloud services to large corporations or larger size businesses. We offer a cloud solution to small businesses. And it’s the small, independent businesses that can least afford to have an internal employee for IT or can least afford to have the local break-fix guy or girl company, who charge them $3,000, $4,000, $5,000, $6,000 a month, whether they use the service or not.
So the benefit of cloud, it is pay for what you use, you don’t buy the server, you don’t buy the software, in fact you’re going to rent it. And all your data is in a military strength proof facility if you use our cloud, where we are positioning ourselves on to that new tech, small business authority monition is what we call for the cloud authority. And we are going to be able to deliver our business service solutions in the cloud.
So our payroll will be in the cloud. Look at yourself as an insurance user, you’d like to be able to access every one of our deck pages of polices on your iPhone or iPad, you’d also likely to notice you -- 120 days out when your policy is about to expire, and then 90 days out, and then 60 days out, you may also want me to send you a bill, which gives you the ability to put your credit card in there, so you can pay.
I mean these are all things that we’re going to be able to deliver to business owners because of who we are and how we’re positioned. Because we have our own data center, because we’re used to dealing with technological solutions and applications for business, we think we’re very well positioned to get this out in the market.
Now, what’s our marketing strategy? We clearly plan on embracing designers, developers and technology providers, we’re going to be doing a lot of blogging, a lot of posting, we’re going to be using a digital campaign to attract those intermediaries, and give them discounts to recommend us to their customer base, and we’re also going to be positioning ourselves on national TV as an authority in the cloud.
So we think there’s going to be a big opportunity for us, and we also view the payment processing space as -- we’re historically -- we make a technology application that a company like ours is well positioned and suited for. The days of selling payment processing by knocking on a store’s door and saying, “Can I see your statement? I can beat the price,” we think, are behind us.