Urban Forssell
Analyst · Craig Hallum
Thank you, Fredrik. In the following slides, I will review some topics regarding strategy and also our business development work. And this is to -- tied back into communication we have done in earlier earnings calls and also to give insight into what we're learning on day-to-day to improve our top line and also the net results at the end. Our vision is to transform the way humans interact with machines. When Neonode developed the Neonode N1 smartphone 20 years ago, we did that by removing the buttons from the mobile phones and instead introducing user interface with a touch display. We also later helped printer manufacturers and other companies to remove buttons from their products and replace them by touch display interfaces. And now we are doing this for kiosks and elevators by simply taking out touch from touch. So we invest why we are talking about contactless touch a new way of interacting with machines. So I believe this is very true to our vision and explains a little bit the backdrop to what will follow now in the next slide. Everything we do at Neonode is focused around smart intuitive multimodal human machine interaction solution such as touch, contactless touch and gesture sensing. We are also dealing with object detection. So with touch, obviously, the finger is object that we detect. But with our technology, we can also detect other types of objects, dead objects, not fingers and hands from humans. And in some years, they are also working on camera-based theme analysis. So this spans sort of the technology universe that we are working on. And our two technology platforms zForce and MultiSensing underpins everything we do at Neonode. And this picture, this heat map tries to illustrate them how our strategies focus around contactless touch for elevators and interactive kiosks, which we have communicated the last 18 months or so. We also worked more and more with digital signage and similar and this is like neighboring segment to interactive kiosks and many of our customers are actually active in both. So that's why it's very natural for us to also expand the focus a little bit to digital signage. And automotive is a market segment that Neonode been addressing for at least 10 years and we continue to see great interest there for our technology from different customers. So this is like heat map showing the scope and the focus of our work and especially in our marketing and sales force. This focus is very, very clear as you will see from my later slides and also Alana's presentation. ZForce is Neonode's advanced optical touch technology. This is a technology platform that consist of IP solutions and know-how around optics, electronics, special chips and software and algorithms. So it's a true multidimensional technology platform. We have been working with this since the foundation of the company 20 years ago and we are still refining and improving on this. We have sold over 85 million licenses of zForce to inter customers and automotive Tier 1 customers and other customers. And some of these customers are still our top three customers like HP, Epson and LG. But we also have other large corporations on our customer list and further small companies that are licensing this technology. zForce also underpins our Touch Sensor Modules that we use today to grow our product business. And the Touch Sensor Modules are ideal for elevator and kiosk applications. They work well and is very suitable for both retrofits and new installs. And we will show more examples of the how the Touch Sensor Modules can be used and the value they bring to customers. We talk a lot about contactless touch and why we think that is important. First of all, it's a new way of interacting with machines. And it follows the general trend of more contactless or touchless machine interaction. Voice control, face recognition that you have on your mobile phones for instance are other examples. And contactless touch is in the same category of solutions where they have the growing focus in the industry and also among consumers. It offers a way to interact with the machines that are touching and of course that limits the transmission of pathogens and it's also more hygienic in general and to be really convenient. With our particular flavor of contactless touch we also preserve a familiar interface we have with touch displays and also say buttons in an elevator, they simply are used to extending your finger and pressing the button for the right floor you want to go to. That behavior and that interface is preserved with our technology, but it is more convenient because you don't have to press the button or touch the screen. We can also work with situations where you have gloves on your hands or you can want to point or click with other objects like a stylish pen or anything. And as mentioned, our Touch Sensor Modules are commercial of the shelf available standard products introduce if there is great and offers great flexibility for integrators and OEM customers alike. Obviously, I like to quote is from Otis, the world's largest elevator OEM with headquarters in the US. And it is from their website, where they simply say that today more than ever, elevator passengers prefer avoid touching elevator fixtures and buttons as much as possible to reduce the spread of germs and viruses. This is exactly the story we are testing and shows that also in the US and among large corporations in the US like Otis, they are fully aware and they see the demand and the sort of pull from the end customers for new ways on interacting with elevators in this case. We have more quotes and like this and other testaments that we are on the right track and it's really encouraged us to continue to push contactless touch in our TSM business. With our TSMs, the touch sensor modules, you can basically go two ways to realize that contactless touch interface. You place our sensor module in front or above a display or ePad or a keyboard to create what we call a Parallel Plane Solution. Our Touch Sensor Module then projects an invisible light screen in the infrared frequency range. So it's invisible to the human eye, it's indicated here by light strikes. And if you extend your finger and interact with that two-dimensional light field, the sensor detects and the positions that object very accurately and very fast. Another way to use our TSM is with holographic displays. In those applications, the trick, which is not a track is obvious, you should direct and align the Touch Sensor Modules, so that the interaction area overlaps the projected image that's close in mid-air. And by using our Touch Sensor Modules and you can make those projected images interactive. And for instance, if you are showing a web page, you can click on the links on that web page, but only by extending your finger into mid-air and it's very good experience is actually quite cool and I will show some examples shortly. Contactless touch has many application areas. We are focusing on elevators and interactive kiosks, what are those applications? And here we show you just a sample. So interactive kiosks that anything from coffee machines, vending machines, ATMs to information kiosks to check-in kiosk at airports, self-check out in supermarkets and so on, and of course also elevators where we focus on the elevated control panels. And we see more and more of these applications and with our Touch Sensor Modules, I repeat, you can do both smart easy retrofit solutions and you can work with OEMs and create new equipment solutions. I will next review three recent examples how different companies are using our Touch Sensor Modules to create contactless interfaces for their kiosks and products. First example is from Japan, where 7-Eleven now are rolling out self-check out kiosks with holographic displays that allows the customers to scan the products they want to buy and also pay for them truly contactless. So here's a picture, trying to illustrate the holographic image that's projected from the projector below and up and floating in mid-air. The same window projecting up or contains the scanner to scan the bar codes on the product. And with this particular kiosk solution, you can then pay with a contactless with your mobile phone or credit card without touching anything. And it's very compact and 7-Eleven is now rolling this out on a wider scale throughout Japan. And obviously, we hope that the rollout will continue to other countries and eventually worldwide. Supernight application I recommend if you Google, 7-Eleven Japan and Holographic, you will see a number of interesting and nice articles about this project and the rollout that's ongoing in Japan right now. And just one example of practical application on Holographic displays. Next example is from Korea. Here, a company called [indiscernible] have developed different holographic products for elevator applications. This is particular if you think a floor selector in a high-rise building, using a holographic display. And I believe this is like a podium that will fit in the lobby of a hotel for instance and before you enter into the elevator, you select the floor you want to go through with this particular product. And the next I will show a short 11-second video where you see it in action. It's an amateur video, taking one of our sales persons, but I think you get the picture and it's quite nice to see this in action. So here, you see the user. He is actually turning the knob, but the knob is just the holographic image. And if you are not standing in front of it, you don't see. So it's really convenient here to select the right floor and it works really well. So those two examples of holographic displays and maybe go back that's shown -- that we show here, I'm sorry for that, I see it, showing for you. The third example I want to review with you is from a Japanese Sushi Chain. We work with a Japanese company. We developed a retrofit solution for their self-ordering kiosks. These kiosks have multiple purposes. You can reserve a table or a seat at a restaurant, you can order food and beverages and you can also pay. Our sensor module in this case is inside the little holder, you see just above the displays on these kiosks and they have been rolled out during the fall in over 400, 500 restaurants across Japan. So this is already out there and people are experiencing contactless touch in Japan since three, four months at least. And we hope that we see more and more of these type of applications, retrofit and obviously, holographic. We have presented in earlier earnings calls about our partner network and we work with a hybrid go-to-market strategy where we combine sales through partners. And here's a snapshot of our current most important partners. And at the same time, in parallel, we are approaching customers and driving sales with our own salespeople around the world. We are super happy with that hybrid approach and some of the examples I just showed are developed and happened with help from our local partners in Japan and Korea. But I also said in the third example, it is a direct customer engagement we had with a Japanese company. So it shows that we are doing both hence but why we call it hybrid go-to-market strategy. Especially in Japan and Korea this has been very, very good and strong and helped us actually reach new customers and tap into those markets in a way that we never could have done as a Western company, but especially the last couple of years with all the lockdowns and restrictions for traveling and so on in these countries. We would never be where we are today without our partners. We have also recently added Sabre, I want to highlight Sabre from Singapore, super good value-added reseller in Singapore with a great network, both in Singapore and neighboring countries and Taiwan. And EIL is from Hong Kong. Similarly, in Hong Kong and China, they are very strong and with a good network and also representing other manufacturers in China. So they help us penetrate the Chinese market. In Europe, I want to mention MZ Technologies in France, very active company, helping us to grow our business in Europe and especially in France with different type of kiosk applications underway here and looking very, very positive. The value-added resellers and distributors and other partners they not only help us drive sales, but they also do a lot of promotion both online and then physical shows as Alana will come back to. And it's really a win-win. They are doing this to promote their business and grow their business and at the same time, we follow along. And obviously, if they win more businesses in their local markets, we are happy and win-win too. So we see a lot of traffic to our website through the work that our partners are doing vice versa. So it's really a win-win. And they help us increase awareness for our solutions and drive demand which is very critical for us when it comes to contactless touch, which is a new type of solution and they need to push and show how it can be done different examples like the ones I showed before, help, of course. And a lot of these type of demonstrators and product launches are being developed and launched by our partners in different local countries. Listening to multi-sensing, remember, this is our second technology platform next to zForce. This is software-only platform where we have developed advanced AI algorithms to detect and attract people in bigger streams from cameras. So we do camera base theme analysis and the focus is automotive applications for driver monitoring and in-cabin monitoring or occupancy monitoring. We also look at applications in retail for analytic functions, where we see a growing interest to do smart advertisements in real-time inside stores depending on people flow, people move and the customer profiles that we can scan. So this is super interesting as well. And with this platform, we have another way of growing our NRE and licensing business and it's looking quite interesting going forward, also to combine this I must say with our touch and gesture sensing technologies zForce for instance, in smart kiosk application and smart digital science application. Our business model rests on three pillars licensing, product sales and NRE, NRE nonrecurring engineering. We have good chances of growing all three in 2022 and the coming years and we are hard at work in making this happen. And it's also looking quite promising. And we feel encouraged by the progress we are making every quarter. NRE supports our licensing business because typically licensing for instance look at automotive applications. Once we have secured a business, it starts with a typical application development project during two, three years where we support our customers to develop their features and their applications, could be both hardware and software design and testing that they help them and for this we can earn actually quite substantial NRE revenues. NRE sometimes also is possible to do with our TSM or top sensor module business to help them create software solutions and other applications or adapt whatever products that the Touch Sensor Modules will be fitted into. But the bigger potential we see still in growing the products revenues -- now because of COVID and other issues during in the second half of last year, we saw like new sideways from the product sales. But we still believe that we have a great chance to starting this year to significantly grow that business and with a higher average sales price for our Touch Sensor Modules compared to a typical royalty we get from the license technology, we think that the biggest growth potential this year and the coming three, four years is with the product business still. And we are ending very, very high as the diagram on the right indicate. We are also happy and working hard to see that our licensing business is about to get some new life. Our existing customers rebounded nicely and actually sold more products in the fourth quarter. Now, of course, with the crisis in Ukraine and other things happening in the world, we have to see if we are having new issues because of that, but we saw a nice rebound. And more importantly for us working with Neonode is that we have a huge interest today in our technology offerings from new customers both automotive and from other industries. And that involves both object detection, gesture sensing and driver monitoring for instance. So that's what we are working on. And regarding increase in the royalty revenues, it's probably some years out. But in the meantime, we can earn NRE revenues. So it's a good combination there. We are typically down by very, very strict secrecy agreements or [MDA]. So we can't disclose any details about our customers and their projects and the launches. But anyway to give you some insight and comfort in the work we are doing to develop and grow our business, I'm sharing here a snapshot of our current sales pipeline. And as you can see from the summary in the left column, we have actually quite a lot of opportunities ongoing. And in elevators, for instance, we work with several integration and solution providers worldwide. They are typical and then creating retrofit solutions and offering them both to real estate companies and service companies and sometimes to OEM elevator OEMs. We also work with several control panel OEMs, for instance MAD elevator in Canada and Dewhurst in the UK and our partner TNBTECH in Korea is also in that business. These are three of the top 10 control panel OEMs in the world and they have already heavily invested in and developed several products that use our Touch Sensor Modules. And also today we are engaged with several of the top 10 elevator OEMs and of course working here to develop solutions with them and launch them in the market and it's underway. With kiosks, we have an even broader portfolio of customers and opportunity we are working on. And that's also due to the fact that the opportunity is much more fragmented than elevators. But I'm glad to say that we are now with kiosks more close to several of the large kiosk OEMs in Japan, in Korea and also in Europe and the US. And this is a springboard for us to significantly grow our sales volumes in the years to come. And some of these OEMs are targeting to launch both retrofit solutions for their own kiosks and also do new equipment solutions. So that's a double tap opportunity with some of these. And ODMs, I did mention this in, for instance, in North America and also in Southeast Asia, we have direct engagement or indirect via partners with some major ODMs that are developing solutions, integrating our touch sensor modules into different types of kiosk products. Regarding NRE and licensing, if you look to the right, automotive stands out as still one of the most important segments that we should work in for Neonode. And we currently have multiple engagements with OEMs and Tier 1s. And for instance related to head-up display or structure detection, which is a very, very interesting new area that we have started to work on since mid-last year. Driver monitoring, we talked about before and we still are working and we hope to be able to announce some news there shortly. And also we see quite big interest in our gesture sensing solutions, which is now being sought after by more and more customers. And we also have other licensing and re-opportunities with printer OEMs, avionics OEMs and even some retail companies that want to license this technology. So overall when we say that our sales pipeline is strengthening quarter-by-quarter, we really feel that and we have numbers to prove it and we will see growing sales as a result of this from this year and into the following years. And to grow further, of course, we are not resting here, we are continuing to invest into marketing and sales. Again, Alana will share some insights into that. We continue to expand our partner network and for instance in Germany and the DAC countries we are looking for some additional partners. We are fine-tuning how we work with our partners. We are trying to scale our business in the key markets in Japan, Korea and we are increasing the focus now since mid-last year on NRE and licensing opportunities, for instance in automotive and military. And also in parallel to yes growing the current sales with the current products, we are developing new variants and new soft skill and in January, February time frame, we, for instance released a totally new software platform, we call the Touch Sensor Modules firm 2.0. And some of that -- some of you have seen the announcement and there is a nice video that you can check and you find it on our website and in social media. So please have a look. And with that after my final slide today, I will turn the call over to Alana, who will share some insights into our marketing.