Hakan Persson
Analyst · Redeye. Please go ahead
So thank you, David. Good morning, and welcome to our 2018 call. This has been a very busy year for us. I'm going to start with the summary of the financial results, and then move on to a discussion of where we are with the business. In summary, revenues for 2018 decreased 17% year-over-year, driven by decreases in our license fees from automotive and e-readers, AirBar sales, salary fees. On a positive note, our operating expenses decreased 14% and net loss decreased 34%, and cash used by operations decreased 48% year-over-year. So Lars will talk about this in more detail later on in the presentation. During the year, we have spent a lot of time reshaping our business based on customer input and the 4 analyses of where we create real value. Based on this, we have changed our working methodology and processes to become more market focused and customer focused. We have developed a clear business plan where we focused the company and our technology on specific markets and use cases, markets that we believe will provide a solid customer base and a pathway to future growth. There are no shortcuts or easy fixes in the embedded business. And with that said, I'm satisfied with the progress we are making. And we have strengthened our cash position to provide the liquidity necessary to execute on our plan. I believe with the traction we have, we are on the right track to achieve growing revenues and improve results. Our strategy going forward is aimed at capitalizing build on our successful touch interaction business. Here, we will focus on primarily existing but, of course, the new customers with an expanded use case offering. To do this, we will increase our market presence and sales reach and offer solutions for both high- and low-volume product implementations. We have a strong track record with our touch-on display solutions, and we'll use our strong presence to grow our market share and capture growth opportunities for our mid-air interaction and object sensing solutions. Initially, we will focus on specific use cases in automotive entry systems. The automotive market is one of the new technology frontiers and represents a huge market opportunity where we would leverage our existing relationships with Tier 1 and OEMs to gain additional market traction. So let me elaborate on how we capitalize on our market opportunities. For our touch-on display solutions, we have identified specific use cases that allow us to capitalize on our competitive advantages. A robust and feature-rich performance at the competitive overall cost, clear display viewing quality with no screen overlay like use with competing technologies, ability to work in very harsh conditions with no degradation of quality and with low power consumption. In addition, we can be retrofitted into existing products and allow for ease of integration into new products. For basic touch solutions, we are working with customers in our established markets such as printers, e-readers, monitors and automotive IVI systems. The primary driver has been the latest release of a touch-on display license technology and future road map, which has been favorably received by our customers. These markets are growing and we have a track -- strong track record of success. High-quality image and rugged display touch are use cases where our technology is a good fit because the solutions require a clear viewing experience or often operate in harsh conditions where protective gear is needed. Our solutions can be easily implemented and retrofitted into existing products. In addition, the ASP, the average selling price, is generally high, why this is a good business for proposition even at low volumes per individual customer. For mid-air interaction and object sensing, we will initially focus on automotive entry systems. This is a large and growing market. We see a strong interest in replacing existing solutions due to poor performance and lack of user friendliness. We enable a robust, reliable and user-friendly tailgate solution at a competitive cost, applicable for both before and aftermarket implementations. Neonode is already known in the automotive community, and we are leveraging our existing relationships. We are increasing our market presence and sales reach by augmenting internal sales teams with external sales partners like technology-oriented sales reps, firms, selected system integrators and distributors such as Digi-Key Electronics. Our internal sales teams will focus on capturing business with our current customer base and selected key accounts. External sales partners will help us expand our reach into new markets with targeted use cases in defined geographical regions such as the U.S. and Europe. We have increased marketing activities to showcase the capabilities of our technologies. Over the past 3 quarters, we have been building product awareness by attending and demonstrating our solutions at market- and technology-specific trade shows such as BSIDs, Sensor Expo and several other events for both automotive and consumer products. The feedback on these events have been very favorable, providing a good source for our sales fleet generation. We also have a well-thought-through product road map for continuous improvements to reduce overall cost structure, increase our patch on display functionalities, larger screen sizes, gesture object detection, optimized sensors and automotive certification. The latest release of our touch-on display license technology brings significant implementation cost and in functionality improvements. We believe our road map will allow us to increase the appetite for our touch-on mid-air solutions and thereby increase overall addressable market. I will discuss some capital activities that have been recently initiated. Let me start with our printer customers. Two of our customers are currently planning to design several new printer models. We have been meeting with them, and they are fully aware and appreciative of our product road map, and we are discussing design projects for inclusion in the upcoming product lines. To date, our customers have shipped 32 million printers using our touch solutions in 2014. Our e-reader customers, 1 current and 2 prior customers, are in the design process for new lines of e-readers using our latest release. We think it is important that 2 of our prior customers who either left the market completely or changed the competing technologies are coming back to Neonode. They are returning for all the reasons they originally used our touch technologies: speed, no screen glare, low overall power usage and cost effectiveness. 29 million readers have been shared with our technology since 2011. And from one of those, we are in design discussions with the current large OEM customer, who is developing a new interactive display. Since 2013, our customers have shipped 2 million consumer display devices using our touch. There is an increase in design activities with automotive customer using our touch solution in entertainment systems. We are in discussions of pre-design activities with several automotive Tier 1s, all current customers familiar with our technology who are looking for cost advantages and new functionality, both of which the recent technology update provides. In addition, we see growth from automotive Tier 1 customers supplying to, among others, Volvo and Suzuki, who continue to release new car models using our touch solution. Since 2015, there have been 4 million cars shipped with our technology. I also would like to take the opportunity to update you on customer activities we discussed last quarter. We have been selected by an industry-leading medical device OEM, who will use our sensor module in a retrofit touch display system for an x-ray machine. This is a relatively low-volume product but with a high ASP. This is an important first step to show our capabilities in the medical space. The solution is in final test phase before production. Chigoo is now on production with their smart interactive airport luggage trolley and plans to ship 300,000 units over the next 3 to 4 years. They have begun initial shipments in limited numbers. An automotive Tier 1 supplier has selected our sensor module as the touch interact -- interface for a new taxi meter system to be used primarily in the European market. This customer has come into initial limited production for the first test market. A large global U.S. OEM has selected our sensor module as the touch user interface for an FAA-approved retrofit and U.S. aircraft instrumentation panel. Initial product run quantities have been released to the FAA for certification. The product cannot go into full production until FAA certification is complete, however, the timing of this is still unknown. And last but not least, we are currently engaged in design discussions with several OEMs for our automotive entry systems, primarily tailgate solutions. As you all know, automotive projects can delay and be quite complex, but it is encouraging that we are not only on their radar but have moved to active discussions. And we have been awarded the design win for a door collision sensor detection system by a U.S. electric vehicle auto OEM. The project is in early stages and is expected to take a few years before it comes to market. On a final note, Digi-Key, our distributor, has sold over 500 sensor module evaluation and development kits to over 140 buyers that range from individuals, but also to large global corporations. These shipments provide a good foundation for further sales activities. So Lars, now over to you.