Remo Behdasht
Analyst · Mike Malouf of Craig-Hallum Capital
Good morning, everyone. For today's call, I will talk about our AirBar business. AirBar is a unique product and based on new technology that is unlike any product that has ever been sold. We are technology pioneers paving the way for this new idea and product offering which has never existed before. Because of this, as with any new product end brand, we faced start-up challenges in terms of marketing, sales and retail positioning. All this being said, virtually everyone we meet, they say AirBar is a product that their customers will want. For the last six months since first shipment, it has been all about execution and preparation needed to make AirBar a success and we are also very excited about the potential of our products. We are now in production and shipping AirBar in all size for Windows 10 laptop, this means screen sizes of 13.3, 14 and 15 inches. Also shipping is AirBar for MacBook Air 13.3 inches. This is a very key and important milestone. Not only did we expand our single offering to a range, which is very important to our retailers' attention and commitment, but also each global region demands different size. For example, in the U.S., it's predominantly laptops of sizes 13.3 inches and 14 inches for the early adopters who generally have smaller devices. Yet the mass majority once we reach them will demand 15.6 inches, but we need to get through to the early adopters first. Airbar is in its various sizes now at Ingram Micro distribution centers around the globe and expected to go live as of late this week on our retail partner websites. And exciting market for us is India, and India is all about 15.6 inch notebooks. This was very evident in our pre-order program conducted last year. We have made our first shipments to India in all sizes and will go live on Amazon India direct and Flipkart.com, which are two of India's largest online retailers. The next step is Reliance, India's largest technology retailers which will give us in-store presence. Recently, we signed a contract with Dell to supply to Dell.com, one of the premier retailers of PC products. We are super excited and this has been an important milestone and AirBar product certification. AirBar is currently listed on dell.com as a first step and will be part of a bundling – and will be part of bundling programs, shopping cart suggestion and mail app promotions in the very near future. It will bring AirBar greater coverage with marketing and promotional activities which are planned with partners and retailers. Some of these activities include subsidized promotions, bundled price actions and exclusive deals with partners. In all regions, we are planning on expansion to increase AirBar product awareness. In our plan for Asia, now that we have a full range, we'll place greater focus on Malaysia, Indonesia, Thailand, Vietnam, Philippines, South Korea and Japan. JD.com in China with 250 million customers will be a sole partner in the Chinese market acting as distributor and retailer. We should be live with JD.com early third quarter. In Europe, we are expanding through the largest retailers MediaMarkt in France, Germany, Spain, Italy, Belgium, Holland and a big Nordics launch. We have just started working with U.K. largest retailer DSG to go live online and have an in-store presence in the third quarter. Nothing beats showing the magic of AirBar on a live demo. We are creating in-store point of sales displays that will make AirBar stand out and help retailers demonstrate the power of AirBar. In the last six months, there has been a great deal of activity placing AirBar in a position where it will be successful. This is just the beginning, and I will conclude by saying, we have never been more positive and excited without the potential of AirBar. On a daily basis, we have retailers approaching us wanting to be partners of AirBar opportunity and wanting to offer it to their customers. It has taken time to get to this point, but we are now truly at an inflection point and have established the foundations to take full advantage of this great market opportunity. I'd like to now hand you over back to Thomas.