Thomas Eriksson
Analyst · Ascendiant Capital
Thank you, David. Good morning, everyone. To begin, I would like to say that we carried into Q1 2015 the great momentum built throughout 2014 and further solidified our opportunities in our main market segment of the multi-printer and PC. Our objectives for 2016 and beyond are to execute on the many opportunities that we're working on to further develop our technology ensuring we maintain our competitive advantages as a technology licensing company. We believe that our strategy is paying off and that Neonode is in a solid position to be a dominant player within our core market segment. During this call, I'll give some color as to our customer activities within our core focus market and an update with some views on our recent technology development. So let's start off with some exciting news from our automotive business and the recent Auto Shanghai 2015 Motor Show. At the massive Shanghai Motor Show last month the public was able to experience firsthand our successful entry into the automotive market with touch systems in cars ranging from economy all the way to high-end and premium. At the show, our customers showcased a number of cars that were equipped with our touch technology on the center stack display. I would take this opportunity to mention a few of the OEM brand names. We have three GM (General Motors) models: the GM Baojun 560, the Chevrolet New Cruze, the Buick Excelle XT; three JAC models, the Ssangyong Tivolan, the Suzuki Vitara, the Volvo XC90, the Haval H6, the H6 Coupe, all being launched at the show. During the show, we also had our technology on display by Bosch Multimedia under the text Driver Focus. Our hard work and focus in the automotive space has resulted in key OEMs relying on the robustness and reliability of our technology for controlling several of the car's vital functions. Volvo, for example, has taken a big leap to simplify the interaction with the infotainment system reducing the number of buttons to just seven. What this means for the driver is a greatly enhanced driving experience without the benefit of safety through reduced distractions. Being Swedish I think it's very interesting that just yesterday Volvo announced that they are hiring an additional 1,500 employees to work a third production shift building the XC90. They have been overwhelmed with the global orders and have a backlog of over 30,000 cars in just the first couple of months after the release. It is very exciting news for us, since we are the touch in every XC90 they build. According to published reports, global production of light vehicles is set to hit 100 million in 2017 and we know that along with this would be an increase in new cars having infotainment systems with touch sensing technologies. For Neonode, the automotive segment represents several opportunities not only limited to touch and the sound of that infotainment system. Our previous public announcements our zForce Drive technology is being integrated into the steering wheel. However, we're also developing new, exciting technology for our sensors to be in car door handles for keyless entry. This is another massive opportunity that Neonode is very well-positioned offer OEM something disruptive. Touch and proximity in cars has become a master feature just like air condition, car radio or ABS brakes. To stay competitive OEMs must offer touch on all of the ranges, but to do this they need reliable low cost solutions which Neonode provides. We can definitely see the day where we will have multiple products in a single car that each uses our touch technology, interactive door handles, sensor console display, rear seat infotainment systems and interactive steering wheels. The license fees for all of these products combined will be quite impressive indeed. This is our vision for the auto market and we are currently designing all of the products mentioned for various customers. And now over to PC space and what we’re doing in this segment. For our 2014 earnings Neonode has signed a contract with the leading PC OEM. There is a high level of activity for this OEM for development of products and it is progressing according to all expectations. We are expecting products to be launched in 2015 and now we’re also working with them on products for 2016. Neonode is also heavily engaged with other leading PC OEMs for products and the major PC OEMs for reference assigned platforms with launch targets of 2016 and 2017. We cannot disclose the customers until the products are ready for market, but what we can say is there is a great dust and deal of activity our technology in the PC space especially for all in one and PC monitors. All of our customers are working on adopting out previously announced zForce EDGE design which is the only touch technology in the market that will feasibly allow true EDGE-to-EDGE zero bezel design. Neonode is in a complete class of its own in this stage and our solution addresses the stringent industrial design demands, offer the most responsive touch experience at a cost which is over 50% less than the lowest competing touch technology available on the market. We believe we have the best technology for this application and I extremely excited about our prospects in the PC market. With Neonode being a license company our focus is volume devices. The PC market would not be a complete target for us unless we could completely offer a touch and proximity solution for notebooks as well as larger sizes. With the notebook market volume being much greater than all-in-one monitors[ph] combined it could not be justified as a core market for Neonode unless we could truly address the whole PC market including notebooks. I can tell you that we now have zForce Air for notebook sizes as a product offering that combines simple integration for our customers, low cost, low power consumption and high level of functionality. Our customer tell us we want touch to be what a built-in camera is to notebook PCs and what ABS brakes are to cars. We just want in there, but we need it with the lowest cost possible and with the same functionality. Neonode's objective is to just touch in every one of these devices in the 300 million plus unit per year market and we are relentless about achieving this. To this end, we have expanded our team in Taiwan to focus exclusively on the PC market as the majority of the PC business is located in Taiwan. With our current business pipeline evolving and newly developed technologies ready we are confident of becoming a major force in the PC touch and proximity segment. And now over to the printer market. We have over the last few quarters talked a lot about the printer market especially HP and a few other tier-1 customers who combined comprise over 75% of the 125 million units per year global printer market. I want to let you know our progress with these customers. HP continues to expand their product offering and their rollout plan is on track. We are also working with them on future products and replacement of the current printer model. At the same time, we are in product development with our other print customers with expectation that they will release printers using our touch to the market in 2016. All these development projects are going in according to the development plans and I'm very satisfied with the progress we have made in the printer market. I will keep you informed about our progress in this market segments on future calls. Another segment that we are being successfully in is the e-reader business. We talked about Amazon on the last call and happy to see that the sales of their e-readers with our touch exceeded our expectations. Amazon recently announced a new entry level e-reader using our touch which is now available for sale in China as the first market. We are happy to see that the expansion of these devices now extend beyond the U.S. market. We continue to have great relationship with Amazon and are working with them for the next devices. And now I like to move over to an update on our technology development and strategy. Consistent with our strategy we continue to invest in our technology development, which enable us to meet our company goals. I can tell you this is paying off and I'm highly encouraged with our new technology development. We have developed a new variation of zForce Air, which comes as a highly integrated module. We will showcase the zForce Air during the COMPUTEX Show in June. In short, the zForce Air module will allow the touch enablement of devices for a bill of material cost that is as low as $0.25 per diagonal inch. I believe that this is a highly disruptive price point that means touch can now be integrated into virtually any device. Competing low cost technologies are all $1 per diagonal inch. Just as important this module type of design will enable us to scale and aggressively enter new market segments. zForce Air open us a whole new world of opportunities for Neonode. OEMs know that the future is all about touch but they need to ease of manufacturability at the right price point to make it happen, and that is what we are giving them. I want to close off by saying that I believe we have the opportunity and the technologies to take Neonode to position of market leadership in our chosen focus market. Of course, our technology is not limited to an application, but we're committed to focusing and making sure we dominate this market first. And now over to Lars, who will talk about the financials.