Kurt C. Hall
Analyst · James Dix with Wedbush
Yes. Look, if you add up the number of affiliates we've added, either directly, through acquisitions by our founding members, or in the case of the one I mentioned, by 1 of our affiliates, we've added about 21 million attendees that are coming online, either just come online or will be coming online next year, on around 600 screens. So I don't know how you want to look at that. That's, give or take, 5% of Screenvision's base, that's a good thing. I know as time goes on, there will be an increasing number of deals that come up for renewal. As I mentioned, we are going to get more aggressive in that area. Given what I see in the marketplace, any time we can improve our reach and our overall impression base, given how quickly other networks are being fragmented, and programming is now being spread across many, many more networks than it has in the past, if you look at all the online networks that are popping up, whether it's on YouTube, or others, programming is fragmenting, and reach, if you will, and rating points are fragmenting across several more networks now than it ever used to. So from my standpoint, I think our competitive positioning gets very much improved by continuing to expand our network. And you mentioned the Screenvision deal, there's always that out there, and it's still something that makes a lot of sense obviously, from an expense synergy standpoint for us, but we can't control that. So our approach is going to be look, there's going to be plenty of impressions out there that we can go out and get. And as we -- as I said, the idea is to try to match the growth in your -- in the demand in the marketplace with your impression base. And if you can keep those 2 things in balance, then pricing should stay in balance. Obviously, to the extent that you have more impressions than demand in the marketplace, that generally puts downward pressure on pricing and obviously, vice versa. So through time since we've gone public, we've always tried to keep those 2 things in line, and we continue to see new clients. As we mentioned, we added 25 clients this year. We continue to see a lot of new clients come into the market. So it's our job to continue to supply the impression base to satisfy that demand.