Kurt Hall
Analyst · JPMorgan
Well, I mean, whenever you do a big deal like that -- I don’t know what moved the needle means. Obviously, the guidance we've given is pretty healthy growth over last year. In a quarter like last year, that was already really big. The third quarter's our biggest revenue quarter of the year, and our utilizations and sell-throughs are very, very high. So fact that we're able to grow that kind of quarter is obviously a good thing. Some of that is high utilizations, but the other part of it is our network is bigger, so we have more impressions, so we can obviously grow that way. So as far as the amount of money -- and we're not, obviously, quoting any amount of money, but it's probably in the neighborhood of 25% or so of the deal had other aspects just on -- just in addition to, if you will, on screen -- pure onscreen money. On screen was still the -- obviously, the major part of it. But what really, I think, made this deal so special for us is that it really confirmed that our strategy -- our integrated strategy or having all these different things that we can sell, really showed through. And also there was a lot of production activity that we participated in, not only pure production, but we were involved with storyboarding and all sorts of other things that are way up the chain from where we would usually participate. Generally, we talk to buyers, they have ad, they want to play in theater, and that's pretty much it. In this case, we are very integrated, if you will, into the creative agency process and the various things that we did that were different, whether it's a 3D interactive thing, which has never been done before. Those were things that really caught their attention and our ability to do it, I think, really, in large part, drove some of the bigger aspects of the deal.