Arkady Volozh
Analyst · Ulyana Lenvalskaya from UBS
Well, last year in Turkey, we worked a lot on the product and we have achieved a lot of the product. The main achievements of last year were that our Yandex.Maps and Navigator and Traffic Jams application has become, as I said, the Mobile Application of the Year for Turkey. The Russian application, which was the best application for Turkey. And if you today ask about the Yandex in Istanbul, the answer would be that we are a mapping and traffic jams company, which has good and bad. And the second thing, the good thing is that people know us very well from the product and the bad thing is that more -- maps are not monetizable as well as search. So the second good thing was in search, the key for a search product for us, the whole experiment is in Turkey for us is whether or not the company is able to deliver an international product and new product for a new market. And this year, we have broke out with in search quality. And we have reached our competitors search quality without having access to as wide audience as they have. We have a very low market share, we have the very low market share, as you know, when we started. And even without this big, huge data, which we'd normally use here in our markets, we managed to reach the quality level in our measurement of our competitors. And we are now continue to working and we hope, with several launches we're going to have very soon, we will have a better quality search for this market, actually the best quality search of all available, the same as we have on our existing markets like Russia, Ukraine and Belarus, in our measurement we have better search quality. We hope to get it in Turkey as well. And with that, we hope to start growing much faster than we did. So far, we continue to grow in market share. We just crossed, several weeks ago, according to comScore, we have crossed 4% market share, as you can see, which is, again it's good, but it would be even better if we moved faster. But this is the experiment, and so far we are happy and we'll continue pushing.