G. Gregory Abovsky
Analyst · Goldman Sachs
Thank you, Alex. To take the first part of your question with respect to Turkey, look, as we've mentioned, we have about 2.5% share of searches there, and we've built a fairly strong local team there that we're very happy with. We have excellent local brand recognition in the marketplace. But obviously, there has been political turmoil there, which has dealt us a setback in terms of various activities that we had planned in terms of product releases and so on. We do anticipate growth there and market share in the second half, and we will continue to evaluate Turkey as a market for us. With respect to your second question on paid clicks, that's a very good question. As you know, Mail.ru is a fairly large player in the Russian search market, with about 8.5%, 8.6% market share according to LiveInternet. With the addition of the paid search results, which we're going to power on Mail, to our own base of properties, will obviously increase the rate of paid clicks growth. As you also know, paid clicks and CPCs are not mutually exclusive variables and are not completely independent. A large increase in paid clicks has the near-term impact of a dampening of paid CPC growth, as you witnessed this quarter, when we had our paid clicks growth rate accelerate from Q1 to Q2, you also saw some moderation in cost per click. Given that we now expect to see a fairly large acceleration in the growth rate in paid clicks, you should therefore expect to see some softening trends in CPCs. We believe though, that overall, first of all, lower CPCs are excellent for our advertisers, as they tend to improve their ROIs. And secondly, these effects tend to even themselves out fairly quickly. And at the end of the day, we will have a much larger share of the Russian contextual advertising market, which obviously, is a huge positive for us.