Terrence Moorehead
Management
Okay, so first with respect to SG&A; we are committed to maintaining the discipline of driving our SG&A costs down, on overhead down. We're kind of preaching and talking to this misconcept of zero overhead growth rate and negative overhead growth. We've recognized that our operating margins are kind of not where we want them to be still, so we want them to be kind of -- I'll say competitive within our peer set within the industry. We also have an aspiration and plans to improve our gross margins as well; so again, recognizing that our gross margins -- that there is room for opportunity for us to improve our gross margins. So, what I would say is, the push to implement new strategies is not at the expense of profitability. We really don't have to have the luxury, it's -- our focus is on finding opportunities to more efficiently drive sales. And you know, we kind of saw that in the fourth quarter of this year where we recognized that some of the things that the business units were doing just weren't profitable, and so we backed-off on them and we're able to effectively either hold our business or drive profitability in the direction we wanted to go into. The second question was, are the strategies that we're planning; the silver bullet for North America? And what I would say is, I think they are certainly the right strategies, these. We know we have to fix the brand, we know -- well, we've done extensive research, we made significant investments in talking to consumers and talking to our distributors; so we know that there is a branding proposition issue and a positioning issue that needs to be addressed and we really do have a groundbreaking kind of new branding proposition that we're going to be launching, kind of little bit later in the second quarter, and an entire campaign that will come along with that. So, we're -- and we're really excited about that. We also know that we have to be more digital in order to be relevant and competitive in the marketplace, and so we're building out those capabilities, we're going to start by walking and then we'll build momentum on the backend of that. So we know that's the right thing for us to do. We know that we need to -- kind of, rethink and work the sales experience, especially here in the US where consumers want to be -- they want to be paid faster, they want it to be easier, they want it to be much more streamlined and simple. They don't want to have to deal with kind of a lot of the traditional things that the company has done in the past. So, we've got really in depth plans and exciting plans in each one of those three big bold areas. I'm not going to say that any one of them is a silver bullet and I wouldn't say also that as soon as we launch them on, you know, kind of the day of the launch, that that will be a transformative moment. However, I do believe that it will -- and I'm confident that it's going to put us on the right path. And that, we'll -- we're going to continue to build these things out, we're going to continue to work with the field. There is a lot of exciting stuff in there, and you'll start to see it. But again, these -- this is everything that the market is telling us, everything the consumers are telling us; we're pursuing it in a bold, innovative, groundbreaking manner. And so we just have to kind of get after it. Does that answer your question?