D. Roberts
Analyst · Sidoti
Thank you, Greg. And good afternoon, everybody. We're very pleased with our third quarter net sales growth of 3.2% year-over-year on a local currency basis despite the continued declines of our NSP Russia, Central and Eastern European business, which negatively impacts our net sales growth. Excluding these declines in Russia, Central and Eastern Europe, year-over-year growth would've been 6.7% overall. Once again, leading net sales growth during the quarter was Synergy WorldWide, which achieved its fifth consecutive quarter of record-setting sales, led by strength in South Korea and Japan and a return to growth in Europe. Synergy's performance more than offset the declines experienced across our NSP businesses. Net sales in NSP Americas, Asia Pacific, Europe were $48.4 million or 51% of total company sales. In local currencies, segment net sales decreased by 1.6% from the same quarter a year ago. The decline was primarily driven by combining our NSP Japan business with our Synergy Japan business in the first quarter of this year as well as the transition of our NSP U.K. business to an export market -- wholesale model on April 1 of this year.
For the third quarter of 2013, we had recorded revenue of $2 million for the NSP Japan and NSP U.K. markets. NSP U.S., which remains our largest market at 39% of total company sales, recorded a net sales increase of 0.7%, marking its first quarter of growth since the second quarter of 2013. We continue to see our new sales programs gaining traction, with increased adoption of the IN.FORM business method, which is focused on weight management and the building of a daily habit of health. In addition, our retail productivity tools help support sales for those distributors who have stores. Our annual leaders conference, held in Salt Lake City in August, featured key training by distributor leaders already enjoying success with these programs as well as refresher training on our attractive business opportunity. In addition, in September, we relaunched our Silver immune product line just in time for the winter season. Reformulated for even greater efficacy and improved packaging and branding, it also helped to boost sales in the latter part of the quarter.
Sales of our situational anxiety product, AnxiousLess, and our prostate health product, Equolibrium, continue to perform well, with penetration levels into our managed base continuing to grow at 65% and 37%, respectively. We remain encouraged by the continued improvement in adoption rates of these programs by our distributors and customers alike. Further, the launch of our IN.FORM weight management program in March of this year continues to gain traction and prove itself a powerful business building tool, attracting both new customers and distributors. Through the end of the third quarter, we've certified over 692 coaches and have 280 IN.FORM groups running around the country. The early results enjoyed by distribution and customers from product benefits and business building have been very encouraging.
As Greg mentioned, we have also seen Canada return to growth in the quarter at 5% ahead of prior year in local currency. We are following the same strategy as in the U.S., launching the Canadian AnxiousLess formula in the quarter and preparing for the launch of IN.FORM in October. While we're extremely pleased with the positive progress achieved in both the U.S. and Canada, I would note that many of our distributors are still in the learning phase of these new programs. As such, it will still take some time to see overall momentum develop in these markets and for the impact to be fully reflected in our financial performance.
Turning to NSP Russia and Central Eastern Europe, net sales were $11.8 million or 12% of total company sales. Segment net sales decreased 19.4% over the prior year quarter and have continued to decline as ongoing political tensions disrupt the distributor activity in the region. While Ukraine continues to be the most heavily affected by the escalation of political unrest, other markets in the region are also affected, including Russia and Belarus. In conjunction with the political unrest, the weakness of the Ukrainian hryvnia and the Russian ruble have contributed to lower revenues as our products in the region are priced in U.S. dollars and therefore become more expensive as the local currencies decline in value against the dollar. That said, we remain strongly supportive and engaged with our distributors in the region and continue to support their leadership activity with additional price and product promotions and business-building promotions and training to help achieve sales stability and a future return to growth. Despite political uncertainty, we are pleased that we have been able to maintain service levels to our distributor leaders across these markets through our strong presence on the ground with our local partner and our focus on distributor retention and engagement. As a result of these efforts, we were pleased to see continuing engagements of our distributors in our business as evidenced by the 4,500 people attending our annual birthday convention in Moscow at the end of September. While the attendance was understandably lower than last year, it was an impressive, high-energy event and provides grounds for cautious optimism that the business can recover once stability returns to the region.
Turning to this Synergy WorldWide business unit. As mentioned, the third quarter marked its fifth consecutive record-setting sales quarter, with total net sales of $34.7 million, representing 37% of total company sales and a growth of 24.1% year-over-year in local currencies. Net sales growth was driven by strength in South Korea, Japan and Europe, primarily due to reengaged leadership, strong execution and momentum stemming from Synergy's global summit and the launch of SLMsmart weight management program in Asia Pacific. Synergy Asia Pacific recorded net sales growth of 49% year-over-year, driven by South Korea and Japan as mentioned before. In South Korea, momentum continued to accelerate as our 30-day detox system combined with the adoption of the SLMsmart weight management program launched last September. As a result, Synergy's weight management product category has grown to 7.4% of net sales, up from 5.6% last quarter. In Japan, growth in year-over-year net sales further reinforced the positive results of the merger of our NSP and Synergy Japan businesses at the start of the year. In addition to the merger of the NSP and Synergy Japan businesses, growth has -- in the region has also been supported by a combination of new and reinvigorated distributor leadership as well as the introduction into the Japan market of new business method supported by the top leaders in Korea.
Turning to Synergy Europe. We were very pleased to see a return to growth in Europe, with a third quarter net sales increase of 2.2% year-over-year in local currency. Growth was primarily driven by uplifts across a broad number of markets, including Finland, the United Kingdom, Ireland and our newest European market of Italy, which opened at the end of last year. This growth in Europe was supported by investments made in additional sales resource in the latter part of last year, coupled with strong momentum and promotional activity during the third quarter, building towards our European summit in Barcelona at the end of September, which attracted over 1,200 members from across the region. The summit also marked the launch of our SLMsmart weight management product line in Europe as well as our e9 energy drink and the extensions to our ProArgi-9 heart health line. The initial uptake of the launches has been strong, and we are optimistic of continued momentum building to restore growth in the region. Synergy sales in North America continued to perform below expectations with the decline in net sales of 11.1% over the prior quarter. The SLMsmart product launch a little over a year ago, coupled with a focus on distributor recruitment, motivation and new product training, are expected to gradually return the North American market to growth over time.
Finally, with regard to our global Oracle ERP project, we have taken the decision to delay our targeted go-live date by 6 months to allow adequate time for systems design, testing and staff training. We will now go live with this system globally on January 1, 2016, with an incremental project investment of $3.6 million. Once implemented, this system will provide a unified global infrastructure which will provide timely access to critical information for business analysis and enable us to reach our goal of becoming the easiest company with which to build a business.
In summary, we were pleased with our third quarter, which marked a return to growth for a number of key markets, including NSP North America, Synergy Europe, continued growth in Mexico as well as continued strong momentum in Synergy South Korea and Japan. Despite the adverse impact of the ongoing crisis in Ukraine, we were still able to achieve modest revenue growth overall in the quarter as well as encouraging rates of distributor engagement adoption of our products and programs. We look forward to updating you on our progress next quarter, and I'd now would like to turn the call over to Steve to review our financials.