Rob Fried
Analyst · Oppenheimer. Your line is open
Thank you, Brianna. Good afternoon everyone and thank you for joining our third quarter 2019 investor call. We had another strong quarter with total net sales of $12.1 million. Overall sales increased sequentially by 9% and 48% year-over-year. We again improved the gross margin and again improved our marketing efficiency and we expanded our global footprint. The science of TRU NIAGEN and NAD continued to support the thesis that this is a very special molecule. We remain focused on the three pillars of our business strategy: one to build the global brand, two to own the science and three to focus on the fundamentals. Let's start with the brand. TRU NIAGEN net sales were $9.7 million, an 11% increase sequentially and an 86% increase year-over-year, representing 81% of the $12.1 million net sales in the quarter. E-commerce net sales were $7.1 million, a 9% increase sequentially and a 61% increase year-over-year. Our TRU NIAGEN business is becoming increasingly global with approximately 30% of net sales from international markets in the third quarter. International growth was driven by strong sales from Watsons in Hong Kong and by cross-border sales in China and Japan and by sales with our partners in New Zealand and in Canada. Sales to Watsons were $2.3 million in the third quarter, representing an 18% increase over the previous quarter. To date we have not seen a material impact on point of sale due to the ongoing protests in Hong Kong, but overall tourism is down and the situation remains fluid. In Singapore, we're excited about continuing to educate these very sophisticated consumers about the health benefits of TRU NIAGEN. We still have not unlocked the full potential of this market, but we are confident that we will. As you know, we currently sell cross-border in China on Tmall and on Amazon in the UK, Canada and Japan. This quarter we began early seeding of the TRU NIAGEN brand with preliminary marketing and PR efforts in those territories. In China, Frank Jaksch, and one of our external research partners, Dr. Lily Yang [ph], educated media and other influencers about the science behind TRU NIAGEN and published nicotinamide riboside research. The event generated over 2 million impressions through influencer posts on Weibo, which for those of you that do not know is a Twitter like social media platform as well as millions of impressions from healthcare and lifestyle media including Instyle, By June [ph] and Zane evening news. We have plans to continue to amplify our PR efforts in the fourth quarter. In the UK, Frank also spoke at two sessions at a Biohacker Conference in London, where he delivered a presentation in future of cellular health and NAV, recharge your body from within. We discussed the rapidly aging world population and the hallmarks of aging as well as the superiority of nicotinamide riboside versus other NAD precursors as well as future research in the field. In Canada, we are saying steadily growing the business across multiple channels and partnerships with retailers like WELL Health and Whole Foods Canada who share our focus on innovative quality health and wellness products. Our Chief Science Officer, Dr. Matthew Roberts, spoke at a media in influencer event in Toronto and we continue our PR efforts throughout the Canadian market. Moving to our domestic e-commerce business, sales grew by 9% sequentially to $7.1 million this quarter. And for the third consecutive quarter, we delivered this growth against the backdrop of improved marketing efficiency. Last quarter, we continued to launch and test new ads within our True Believer campaign, featuring respected influencers, athletes and celebrities. We believe TRU NIAGEN has positively impacted their health. You may have seen some of the new ads with Brooke Burke or our latest addition Gabby Reece. We had great articles run about Gabby and TRU NIAGEN in Parade Magazine and People Magazine. We also expanded our television campaign featuring hall of fame football player Shannon Sharpe this quarter. Following initial tests on sports channels, we began to expand this to a wider audience and we're seeing quite encouraging results. Our 32nd Shannon Sharpe spot has performed well and has been airing on a variety of channels raging from sports to news to lifestyle. Beyond direct-to-consumer marketing, we've also begun to increase our focus on selling TRU NIAGEN to two key influencer groups: professional athletes and healthcare practitioners. We now have recurring sales from four major NFL, NHL and MLB teams and are seeding the brand with several others. Finally, we are building our brand through strong global partnerships. We continue to gain additional insight into Nestlé Health Science’s launch plans for TRU NIAGEN. Marketing efforts will begin in mid 2020 with commercialization expected in the second half of the year. The initial test launch will be in loose powder format. We're proud to be in business with Nestlé, we’re excited about their plans and we look forward to delivering the cellular health benefits of TRU NIAGEN to their consumers. Our second core objective is to own the science. We continue to invest in quality research and partner with the world's leading scientists to uncover the full potential of this extraordinary molecule as well as build upon and protect our intellectual property. There is great momentum behind the science of nicotinamide riboside with four new studies published since our last update, including a preclinical study conducted by Dr. Cantó and our partners at Nestlé that was published in Nature Communications in September. This is the first study published suggesting a functional uniqueness of nicotinamide riboside that cannot be mimicked by other NAD precursors and furthers our understanding of its possible role in liver health. In addition, our Chief Scientific Advisor, Dr. Charles Brenner, was awarded a human humanitarian research grant by the Bill & Melinda Gates Foundation. Through Dr. Brenner's research on NR, we can potentially improve the wellbeing of mothers and their children in vulnerable populations. This is an exciting opportunity to support the humanitarian and scientific efforts of the foundation. By continuing to attract excellent scientific partners and being a thought leader in the space, we are keeping our focus on the science and discovering the full potential of this amazing molecule. And lastly, we continue to focus on the fundamentals. ChromaDex has become the global consumer brand leader in nicotinamide riboside and NAV. We accomplished this by being committed to safety, science, research and partnering with world-class global consumer products companies and retail business leaders. We do not cut corners. With more than $35 million invested in patents, say science and safety, we have secured regulatory approvals from governments around the world, including the U.S. FDA and Health Canada, and a positive opinion from the European Food Safety Authority, EFSA. EFSA is reputed to be the most stringent safety regulatory body in the world. We have positive opinion on NIAGEN was a critical first step in EU approval. We expect to launch in the EU in mid-2020 and are actively pursuing partnerships. Finally, I'll briefly touch on the ongoing litigation. In California, the judge delayed the trial, which was scheduled to take place on October 22 and he asked for more information about how ChromaDex was damaged by Elysium's theft of trade secrets and confidential information. We were very eager to get the facts in front of a jury, but have prepared substantive evidence in case law to address this questions and we look forward to having our day in court. In New York, the judge is eager to get the case to trial and we are active in the discovery process. And in the Delaware patent infringement case, we recently filed a motion to get this case to trial. We look forward to enforcing our patents before a jury. As I've said repeatedly, we will continue to aggressively enforce our intellectual property rights from anyone, who infringes on our patents. In the meantime, we continue to beat Elysium in the marketplace. We believe NAD has hit a tipping point with interest spreading throughout the globe and we are the recognized global leader in NAV. We lead the industry, we own the patents and we drive the science. Most importantly, we remain committed to doing it the right way with a focus on safety and consumer health. By comparison, Elysium’s actions demonstrate their blatant disregard for consumer safety as well as their unethical business conduct. These facts are now part of the public record and stand in stark contrast to the image they attempted to convey. We encourage you to read the detailed accounts of their misdeeds and legal filings including the recently filed Delaware brief. ChromaDex remains focused on our core objectives. Our mission is clear and we are accomplishing success one step at a time. We are more confident than ever and we are grateful to those investors, who are traveling alongside us on this important journey. Now, I will pass the call over to our Chairman and Founder, Frank Jaksch, for an update on scientific research. Frank?