Lihong Wang
Analyst · Lauren Xu from Credit Suisse. Lauren, your line is now open
Thanks, Aaron. Hello, everyone. Thank you for joining our earnings call today. We are very pleased to see solid improvement continued this quarter on our financial and operational performance. Revenue for Q4 2020 was at the high end of our guidance. Both adjusted EBITDA and net income before goodwill write-down increased substantially. 2020 was an unprecedented year of challenges amidst COVID-19 pandemic, which affected the China's education industry and our company. We took immediate action in the onset of the academic to stabilize the business with the quick deployment of our Online-Merge-Offline or OMO strategy, and gradually recover the business with various initiatives to develop a unique and strong multi-disciplinary capability-based educational platform. As the pandemic containment gradually return life to normalcy in China, almost all of our offline learning centers resumed normal operation in the fourth quarter. Following the reopening of our self-owned learning centers in Beijing by the end of September 2020, our business essentially recovered during the fourth quarter with significant improvement on both operational and financial side. During this quarter, new student enrollments increased on a yearly basis for both RISE regular courses and other courses. Total revenue reached the high-end of our guidance. And adjusted EBITDA was close to the level compared with the fourth quarter of 2019. This encouraging result, not only demonstrated the effectiveness of our strategy to navigate this new economic environment and contain the impact of COVID-19 on our business, but has also positioned us well to see its new growth opportunities in the future. I will begin my remarks from slide three. Throughout 2020, we move forward step-by-step and mitigate the impact of COVID-19 and steadily steer the recovery of our business. We are pleased to see that we're on-track to transform our business into the OMO model, which focuses on our offline learning centers, where we will continue to enhance our in-house digital infrastructure and cater to online demands. Our integrated offline and online operations are strategically put in place to leverage our large offline student base, satisfy parents and students need. At the same time, OMO has tactical benefits to deal with the potential re-emergence of COVID-19 restrictions. Let's move on to our financial and operational highlights for the fourth quarter on slide four. Revenues were RMB364 million in the first quarter, up 14% from the prior quarter. Adjusted EBITDA excludes share based compensation expenses and the impairment loss on long-term investments from EBITDA was RMB85 million, up 47% quarter-over-quarter and close to level compared with the fourth quarter of 2019. Total number of new students for RISEs regular courses reached 8,023 in the fourth quarter, an increase of 29% year-over-year. As of December 31st 2020, the cumulative number of enrolled students who paid for regular courses and other courses, since January 2000-2019 exceeded 187,000 and 50,000 respectively. Our extensive fee pay base underpins our significant scalability and monetization potential under the OMO model. With a comprehensive digital operation system and a large customer database, we can conduct cost efficient marketing to either, expand cross selling opportunities or reactivate past customers effectively. For our capacity expansion as of the end of December 2020, our self operated 92 learning centres, compared with 90 in September 2020, our franchise partners opened another 14 new centres in the fourth quarter, bringing the total number of franchise -- the learning centers to 420 at the end of December compared with 206 at the end of September 2020. Now I would like to give you more color on the 5% quarter-over-quarter decline in the number of students in class in the fourth quarter of 2020. Firstly, from what we have observed during the COVID-19 pandemic, offline education remains the top priority for many parents, which is also our core business under the OMO model, due to the cumulative impact from the closure of our self-owned learning centers during the first three quarters of 2020, our new students enrollment number was lower than the normal levels. Secondly, online experience was not as good as offline learning. Our retention rate saw a decline compared with 2019, as some parents choose not to retain courses for their children during the pandemic slowed down. Thirdly, with offline classes resumed, a large number of students completed their courses and graduate from RISE. Therefore, total outflow of students is larger than inflow. New students enrolled need to wait for classes to start. These factors altogether impacted the total number of student in class at the end of Q4 2020. However, this should be a short-term phenomenon as new student enrollments continued to gain strong traction with healthy growth over the last two quarters and onward, plus the retention rate is trending up in the fourth quarter, we believe the number of students in offline classrooms will recover very soon in the first half of 2021. Now, on to slide five, as the COVID-19 epidemic continues to ease in China, almost all of our learning centers resumed normal operations in the fourth quarter. Thanks to our strong offline presence and proven monetization capabilities under the OMO model, our revenues continue to improve and closed the gap vis-à-vis the fourth quarter of 2019 and adjusted EBITDA increased 47.5% over the previous quarter, reflecting well our effective cost control measure. Our OMO model provides more flexibility to students, freeing up classrooms to increase utilization and our ability to switch seamlessly between online and offline resources also makes the business resilient under the pandemic situation. Now please turn to slide six. We continue to see improved profitability in the fourth quarter. As I mentioned before, adjusted EBITDA trending up and the margin improved to 23.4% from 21.9% a year ago, and 18.1% in the previous quarter. We see three positive factors behind the encouraging result. The first is a topline improvement driven by solid growth in enrollment and the number of classes delivered as a result of the successful deployment of the OMO strategy. The second is our continuous enhancement, our digital capabilities which contributed to the improvement of the overall operational efficiency. The third factor is our operational improvements, including various measures to increase the retention rate, classroom utilization rate, and efficient cost control. In the fourth quarter, cost of revenues decreased on both quarterly and yearly basis and customer acquisition costs declined significantly to RMB3,225 from RMB11,734 in the fourth quarter of 2020. Online acquisition of new students has become more and more costly in China -- in China's seriously competitive education industry. However, under the OMO model, we have further reduced the customer acquisition costs by overweighting offline marketing channels and cross-selling our product offerings. Now, onto slide seven, we maintained solid growth momentum in new student enrollment compared with the fourth quarter of 2019. Our multi-channel strategy proved very effective in driving new enrollments, while controlling customer acquisition costs. In the fourth quarter, new student enrolled for regular courses increased by 29% year-over-year. Chinese parents’ enthusiasm for investing in their children's education remains undeterred by any means and offline courses are still the preferred choice for our target younger aged students. In addition, we continue to diversify our course offerings beyond regular courses. New students enrolled for other courses in the fourth quarter significantly increased by 194% year-over-year, fully demonstrating that our courses continue to receive strong approvals from parents and students. For other courses, we provided specialty online courses, including Rise Up, Can-Talk, premium online English small classes, mathematics and logics thinking courses, and life courses, as well as offline courses such as Edge in Hong Kong. Here, I would like to give you some updates on other courses. In line with our online business strategy, we launched the one to four premium online English small classes, which was taught online by foreign teacher. This high value online English course was a good option beyond our regular courses and tailored to the diversified needs of our students study English. STEAM courses are an important part of our multi-disciplinary effort. We started with mathematics and logic thinking courses. In early 2021, we dedicated classrooms in three self-owned learning centers for mathematics and logic thinking course, and we intend to build up the franchise business in this category. Life courses are short courses with very low entry fees and has been an effective acquisition channel for students interested in online English courses and STEAM courses. Going forward, we will continue to enhance our efforts to develop into a multi-disciplinary educational platform. I'm proud to say that we have done quite well on the part of new student’s inflow in the quarter four. But due to the operational dynamics, it will still take some time for the uptrend to be fully reflected on the number of students in class with the delayed effect. With such strong momentum, we believe the number of students in offline classes will recover in the first half of 2021. As illustrated on slide 8, the Franchise Business delivered a healthy and solid growth momentum in the fourth quarter. After our learning centers gradually reopened in the third quarter, we resumed our expansion plans and increased our franchised learning centers to 420 by the end of December 2020, reflecting that strong endorsement from existing and new franchise partners. During the fourth quarter, franchise revenues increased 14% year-over-year and 49% quarter-over-quarter, benefiting from strong new enrollments in the third quarter of 2020. Number of new student’s enrollments from franchised learning centers reached 22,255, an increase of 26.9% year-over-year, bringing the total number of students in class from franchisees to over 100,000. Our franchisees are an important growth engine for RISE. We will continue to scale the franchise business in 2021 and beyond. Turning to Slide 9. We continue to enhance our digitalization capabilities to fit into our OMO strategy. During the fourth quarter, we further improved our technology systems to support operations and execute digital initiatives to improve the quality of our courses. We upgraded our proprietary online classroom technology and course delivery system, and enhanced our ability to seamlessly switch between the online, offline, and OMO model, whenever the circumstance demands. In order to optimize user experience, we offered interactive H5 courseware and rolled out an AI classroom supervision system for facilitating teaching quality control. In addition, we improved our business intelligence system, which conducts real-time operational data monitoring and supports data led business decision-making. At the course offerings side, our OMO courseware upgrade, this round includes better content with the complement of modern Artistic Animation. In order to improve our teaching quality, we launched a new teacher training system with an online E-Learning platform, and onsite teacher development trainers to train and certify qualified teachers more efficiently and effectively. We also launched an AI teaching and lesson preparation system to help teachers improve the efficiency and teaching quality, as well as an online public education forum and individualized reports to help parents track classes, and the learning progress of their children. Now on to Slide 10. For our 2021 strategy and beyond, we will focus on four initiatives. Firstly, we will further expand our offline learning centers nationwide, targeting to open around 100 new centers each year, including self-owned and franchise the learning centers. With a customer centric strategy, we will continue to upgrade OMO courses, and strengthen our operating capabilities. Secondly, we will aggressively extend mathematics and logic thinking offline classes throughout our existing network, and adding new partners nationwide. Our goal is to become the number one education provider in the offline market for this category. Certainly, we're proactively pursuing franchise acquisitions and other M&A opportunities. Last but not least, we will further expand our fee paying students base or user – registered user base, and attract more students into our private domain traffic management system, where we can continue to benefit from cross-selling and increase each student's Life Time Value and ARPU. Give you an example, early February this year, we launched a light course about Chinese New Year tradition with interesting content and attracted about 35,000 enrollments into our private domain site with 25,000, registered users. In summary, 2020 has been the most challenging year for us. However, it also gave us the chance to stand out among our competitions and show our strong capabilities to overcome all difficulties and transform our business into OMO model. Looking ahead, although there are still ongoing uncertainties and challenges around COVID-19, in light of our successful experience in coping with the pandemic, coupled with proven OMO strategy and strong monetization capability, we remain very confident about the direction of the business to deliver sustainable growth and profitability and increase shareholder value in the long run. I will conclude here and would like to invite our CFO, Warren, to talk about our fourth quarter financials. Thank you.