Lihong Wang
Analyst · Morgan Stanley
Thank you, Karen. Hello, everyone. Thank you for joining our earnings call. The first half of 2020 has been, in many ways, one of the most challenging periods we've faced as a business. As we emerge from the tough operating environment caused by COVID-19, we are pleased to report significantly improved results today. Our ability to swiftly transition our regular courses to the online model underpin our performance. Although the majority of the RISE self-owned learning centers were still closed throughout most of the second quarter, our financial and operational performance has shown very positive signs of healthy and encouraging recovery and progress. I will begin my remarks from Slide 3. In Q1, we moved aggressively to transition our services online, control costs and preserve liquidity. During the second quarter, we migrated all of our off-line courses online so our students could resume learning. This also allowed us to recognize revenue. We significantly improved our online marketing and conversion capabilities, which resulted in a growing trend of new student enrollment throughout the quarter. At the same time, we also invested in upgrading our team and digital capabilities to be able to operate both online and off-line, which will eventually allow us to transition the business into our long-term online-merge-offline, or OMO, model. Let's move on to our financial and operational highlights for the quarter on Slide 4. Revenue was RMB 165 million in the second quarter, up 51% from the preceding quarter and comfortably topping our guidance of RMB 135 million to RMB 145 million. Both adjusted EBITDA loss and net income loss narrowed significantly sequentially. Momentum in new student enrollment brought the total number of new students enrolled for RISE regular courses during the quarter to 3,749, more than double the first quarter number. As of June, we directly operated 88 learning centers nationwide compared with 89 in March 2020. We closed one underperforming learning center in Beijing, and we are in the process of optimizing the utilization of our existing learning centers. Despite adverse times, our franchisee partners had opened 11 new centers by the end of the quarter to bring the total number of franchised learning center to 397 at the end of June compared with 386 at the end of March. Now on to Slide 5. As you know, in March, we rapidly upgraded our school-home communication platform, Rise+, into an open and interactive teaching platform, developed online courses and launched the small group online classes. By May, all classes had been successfully migrated online. In addition to our regular courses, we launched non-English courses, such as STEAM, an important step towards full deployment of our multidisciplinary model. We also revealed dual-teacher foreign class domestic teacher online small group classes. This small and light online course has supplemented our product portfolio, increased our existing student ARPU and captured a pool of new potential students. During the quarter, we have also taken numerous measures to promote new student enrollment, including expanding marketing channels, adopting innovative marketing tools and offering flexible payment schedules to our customers. As we entered June, our learning centers in Wuxi resumed off-line operations first, followed by those in Shanghai, Guangzhou and Shenzhen, which had gradually resumed full operations by mid-July. However, the resurgence of COVID-19 cases in Beijing resulted in continuation of only online classes in Beijing and Shijiazhuang. Our ability to switch courses between online and off-line has resulted in a more flexible teaching-learning business model. According to the recent government announcement, we expect to open our learning centers in Beijing and Shijiazhuang at a pace regulated by the local government. Turning to Slide 6. The migration of our regular courses Rise Start and Rise On to online, which started on April 20, was a success as demonstrated by the close to 90% participation rate. Majority of those who decided not to resume regular courses online either signed up for our dual-teacher small group classes or waited for our off-line learning centers to reopen. Online classes attendance rate was approximately 93%, similar to the rate achieved by our learning centers when students were studying off-line. The high participation and high attendance rates demonstrate the strength of our brand and high customer loyalty. From the chart on the right, you can see that almost 100% of our educational program revenue in the second quarter was from online teaching. Moving over to Slide 7. You can see a V-shaped enrollment recovery starting in March driven by strong upward enrollment momentum. This is the result of a number of our new marketing initiatives adopted during the quarter, which included developing new big impact channels such as social media and live broadcasting on various Internet platforms. We have provided intensive training to our sales team to enhance their online marketing capabilities. We have also readjusted the tuition payment scheme and have given customers more payment options. All these efforts have resulted in strong upward enrollment momentum and significantly improved conversion rates as compared to the first quarter. Turning to Slide 8. Our new co-branding program with Kung Fu Panda aims to increase brand awareness, retention rate and ARPU as well as boost new student enrollment. Additionally, we strategically partnered with early education schools like NY Kids Club, Gymboree and others to acquire new students at a lower-than-market unit acquisition cost. New students enrolled from these new partnerships contributed more than 10% of the total enrollment in the second quarter. Let's move to Slide 9. Our franchisee network remained intact during the COVID-19 crisis, and none of our learning centers closed. All of our franchisee partners got through the crisis safely and stayed in business. We actually added 3 new franchise partners, and our franchisee learning centers even increased from 386 by the end of the first quarter to 397 by June 30. Our franchise revenues doubled in the quarter compared with the first quarter. RISE digital solutions played an important role in supporting franchisee business. More than 800 teachers from our franchised learning centers signed up for training online teaching, online demo, online marketing via the RISE e-learning system; while more than 40,000 students from our franchised learning centers signed up for RISE online courses via the Rise+ learning platform. Our franchised learning centers started to resume off-line operations in May. At the end of July, 92% of these centers had resumed off-line activities and teaching. The learning centers which remained closed in some pandemic regions, such as Dalian and Xinjiang, continue to use the Rise+ online platform to provide services to their students. Going forward, we will continue to empower our franchised learning centers with digitalization tools and solutions to help drive their growth. Following this pandemic, we expect to have an even closer relationship with our franchisee partners and build a more trusted and reliable network together. Turning to Slide 10. During this quarter, we have run our schools and classes in multiple ways, sometimes entirely online, sometimes online and off-line concurrently and sometimes fully off-line. Our operations technology platform and team have been tested hard and proved to be quite capable, versatile and resilient. We built a digital curriculum, a teacher course that can teach both online and off-line, a technology platform that can support multiple operational scenarios and a management team that can handle complex challenges. These capabilities as a whole are laying a solid foundation for us to fully digitalize and transform our core business. OMO to me is not a simple merge of online -- merge of off-line with online. OMO is an integrated system, the components of which are illustrated on Slide 11. The 4 key components are: tech-based content embedded into course system, well-developed and robust infrastructure that supports the operation of multiple instance, extensive product portfolio that can support both online and off-line student acquisition and individualized teaching and learning both online and off-line. Our OMO model will be built on RISE's core competency that are our unique curriculum with proprietary content course system catering to students from age 3 to 18, our strong brand influence and our extensive nationwide network. In the near term, we will optimize our OMO with 2 initiatives: to increase classroom capacity and improve utilization. Our first initiative is to optimize class scheduling and class size, which will start in the third quarter. The second initiative is migrating part of our off-line teaching content to online with foreign teachers so students can take weekday classes online. The combination of both initiatives will increase classroom capacity by more than 50%. This significant productivity improvement will help support meaningful near-term growth without opening new off-line centers and will increase margin and profitability in the future. During the second quarter, we continued to invest in upgrading our human capital by proactively targeting talented personnel. Many of our new hires have extensive experience in technology and the Internet industry and will be an integral part of accelerating our digital transformation. In summary, we made significant and encouraging progress in the second quarter as our business recovered from a challenging start of the year. Although there is still uncertainty due to the unpredictable nature of the pandemic, I believe RISE has emerged as a stronger OMO educational platform provider in the Chinese education market post COVID-19. We are determined to accelerate the implementation of our transformational strategy. I'm fully convinced that RISE will be able to create a truly unique version of the OMO model to drive sustainable growth and profitability, therefore increasing shareholder value in the long run. I will conclude here and would like to invite our CFO, Jiandong, to talk about our second quarter financials.