David A. Ciesinski
Management
Yeah. So why don't I maybe step back and frame it if you allow me a little more broadly? But first of all, this is a business that we had been tracking in the industry for the better part of four years. It's a really amazing product and amazing brand. It's an authentic founder story. It's great tasting. Clean label, and what we love about this product, Todd, is that when you look at it, it significantly over indexes with millennials and Gen Z. So it does well with all of the various cohorts. But if you look at sort of the future of food consumption, and these are people that love their sauces, it does particularly well with those cohorts. And that, in conjunction with the fact that the brand has very broad shoulders, it plays in sauces, plays in marinades, plays in glazes, even plays in dips. We tested all of these items. It gave us reason to believe that this could be a very meaningful brand platform for us. And as we talk to Justin Gill, the founder of the business, and his team, really what we focused on was the fact that we believe we have best-in-industry culinary and product development capabilities. We can't develop everything. But when it comes to sauces, and dips and flavor systems, we believe that we really have top of the peer group capabilities. And I think that became part of a selling point for our partnership together. Now as you pointed out, the business did $87 million in sales strong growth rate. If you look at the history of the business, it grew principally through Costco, and then began to diversify into mass into, with Walmart, and into retail. So the mix of the business was growing a little bit faster this most recent year. In mass and in retail. The price point is premium, which gives it the ability to make it margin accretive. And as you might imagine, there is a synergy case here given that this is in sauces, and it's really our wheelhouse to be able to support this business. So overall, you bring it all together, authentic founder story, great tasting product, aligned with where consumers are going, GLP friendly, it really just made a lot of sense for us. So a very, very exciting item here. So I'm gonna give you a little inside baseball for those listening. We literally signed this last night. We had been following this business for four years. We had participated in the process. We've been diligencing it for months. But, literally, we signed last night. So relatively fresh news. And we'd like to come back to you with a more complete story for how we intend to grow the business and outline for you the synergy case and everything else. But suffice it to say, if you look at us, our history really started in dressing. And our most recent chapter of growth in sauces has come by way of brands that we've licensed. And we love those brands. That being said, we've always wanted brand platforms that we could own that we could also grow. So we could have multiple pathways to growth. Our legacy brands, Marzetti, Sister Schubert, and New York, these amazing highly relevant restaurant brands, but then over time, the right circumstances to add additional brands that we think are consumer relevant for the future that we could own and help grow. So for us, it really checks all of those boxes.