David Ciesinski
Analyst · CL King. The floor is yours.
Yes. So, great question, and it's one that we're really excited to be monitoring. I think as you guys know, this is an item in the restaurants that has a near cult following. And so, we had it in a test in three markets, Ohio, Indiana and Kentucky, and it performed there, well there. But it's hard to project on how that's going to work across all retailers. So, during the quarter, we expanded full distribution into all of Walmart. And really, we had one month, September, where we had all Walmart stores and that's where we saw the performance of this thing really start to take-off. Now, you asked a great question about repeat. We only have about four weeks of data, so it's hard to see, but the early indications are that we are seeing two-time buyers coming back. But it's really -- it's hard to say. What I would tell you, Andrew, just dimensionalizing this thing, we really didn't have a good sense of how big it can be. But if -- put it this way, if we translate the trial we're seeing today into repeat, I think this is something that obviously won't probably get to the size of a Chick-fil-A, but it could rival something like a Buffalo Wild Wings. So, it remains to be seen. It's a really powerful item. It's a great brand. It's a great platform. We're able to run it in our own factories and we're excited. During the call, you heard us mention the fact that given the strength of the demand, we've had to go back and look at our regional rollout plan, or a sort of a customer-by-customer rollout plan here. We've also had to add incremental labor to our factories. We've added another shift to keep up with this demand. So, I mean, all of this, just giving you a couple of proof points that it's exceeded our expectations in terms of its strength. We're adding the labor. We're adding the incremental capacity and then the harder rollout through the rest of retail will begin in the -- in Q3 and Q4. So, it will be a contributor to this fiscal year, but we believe it will even be a bigger contributor in fiscal year 2026. But just it's a great example of how this licensing strategy is extensible beyond sauces to really anywhere where you have an iconic product away-from-home that consumers want to be able to enjoy every day.