Mark Verratti
Analyst · Matt Sykes with Goldman Sachs. Your line is open
Thanks, Paul. I'd like to start on Slide eight, with our enterprise commercial platform. First, I'd like to give a special shout out to our commercial team, which is made up of almost 1000 teammates from our outside and inside sales, marketing, medical and customer service personnel. In the quarter, the commercial team reached over 42,000 providers and helped hundreds of thousands of patients. We've been working tirelessly over the past two years while making significant investments in technologies that aim to improve our engagement with patients and providers to help solve their medical needs across our product lines. Turning to slide nine. We've done our best to help visualize the progress that the team has made. Especially in the last six months across multiple capabilities. We've made improvements in product management, customer targeting, digital experience, and learn how to better troubleshoot and use our market intelligence to evaluate what is and what is not working. It's important to note, we're not starting from scratch with this commercial platform, it's really a story of going from good to great. And the key to reaching great is to continuing to execute and constantly improve in these areas. The landscape is ever changing and the commercial team is constantly working to adapt and improve our ability to connect providers and patients directly to our products. Coming out of the pandemic, we've learned that providers don't have as much time on their hands as they've had in the past. We've learned that our outside sales team doesn't have the same access they once had either. Physicians and patients are spending more of their own time researching to better understand healthcare products and solutions. For example, we've rebuilt our sales infrastructure with new salesforce tools and dashboards. So our commercial teams know exactly who we're targeting, how our message is being received and whether or not we're meeting the needs of our providers and patients. By really putting these customers in their needs at center of everything we do, we're becoming easier to do business with. Turning to Slide 10, I'll talk about our digital platform in more detail. I've spoken about our digital platform before, primarily as it relates to GeneSight. And I want to give a shout out to the GeneSight team for the success they've had in developing these capabilities. I also want to highlight the fact that these capabilities are transferable to other parts of the business, specifically women's health, and you'll start to see more of that happening in the upcoming quarters. Now let's take a look at this funnel, which should help visualize some examples of these digital capabilities. As you can see, last year, we increased our total website traffic by over 10%, and more importantly, we've learned how to convert that traffic into greater qualified leads. In other words, we've learned how to connect people who need GeneSight directly to our website. Last year, we increased the number of qualified leads from website traffic by more than 50% compared to last year from both patients and healthcare providers. Then our inside sales, outside sales and marketing teams equipped with new digital tools and automation technologies are better able to convert those leads into actual orders. In 2022, we increased the number of leads converted to order test by more than 30% compared to 2021. These results are outstanding I just want to thank the team again for doing such a great job developing and executing on this digital platform. We'll turn to Slide 11 now and talk about our core business units. Mental illness continues to have a lasting effect on patients and their families in the U.S. as those suffering often fail to receive proper medical treatment. GeneSight helps physicians better understand how antidepressants and other drugs will affect their patients. Importantly for this patient group, after an order is placed by a provider, the test can be performed with a single cheek swab sample that can be taken in the privacy of their own home. In the quarter, GeneSight volumes grew 23% over the prior year as we've added more than 3,000 new clinicians to the franchise. The new PLA code pricing GeneSight at 13.36 [ph] per test went into effect in Q4 and the results of the VA Prime Care study were included in the genome medicines list of most significant advances and accomplishments in genomic medicine in 2022. Myriad Genetics is proud to be a part of the solution to this ongoing mental health crisis by providing physicians the information they need to treat their patients. We believe that the ongoing success of GeneSight demonstrates the effectiveness of our new commercial capabilities, digital marketing strategies and patient centric engagement initiatives implemented over the past year. We look forward to bringing these capabilities into our women's health and oncology business units soon. We'll now move to women's health on Slide 12. The Myriad Genetics women's health business serves women of all ancestries by assessing the risk of cancer, and offers prenatal testing solutions for those who are pregnant or planning a family. With productivity per salesperson up 10% in Q4, we saw quarterly volume increase of 35% from the fourth quarter in 2021. In prenatal, we continue to face headwinds as we try to win back accounts loss due to the state of California's revised prenatal screening program. However, we remain excited about this business considering our recent acquisition of Gateway Genomics and the upcoming launch of our 04:11 prenatal and carrier screening test first gene later this year. We are also excited about the American College of Medicine Genetics recommendation to include 22q deletion syndrome in all prenatal screens. Myriad will be presenting at the upcoming ACMG meeting, demonstrating Prequel's positive predictive value of 80%, much higher than the competition. Let's move now to Slide 13, and talk about oncology. Our oncology business delivered $75.9 million in revenue in the fourth quarter. Reported test volumes were roughly 50,000. Prolaris, our market leading prostate cancer, continues to reach patients with diagnosed prostate cancer to provide them and their physicians the important information needed for better treatment decisions. In the fourth quarter, Prolaris volumes grew 17% year-over-year. Prolaris is the only test with a validated threshold to identify which patients can safely forgo additional therapy, including hormone therapy and third-party research shows that Prolaris identifies more patients for active surveillance based on each test threshold. Now let's take a look at how some of our products have been performing so far this year on Slide 14. Taking a step back, you can see that we are off to a great start in 2023 across our entire product portfolio. While the first quarter of last year was negatively impacted by COVID, we cannot ignore the positive trends we are seeing in our businesses so far this year. We attribute this significant growth to our commercial capabilities and our increased focus on sales operations and execution and above all, our very committed team. We will continue to execute this year as we strive to unlock the full potential of these capabilities. With that, I'll now turn the call over to our Chief Operating Officer, Nicole Lambert to talk more about our customers and our products.