Mark Capone
Analyst · Amanda Murphy with William Blair
Thank you, Pete. As Pete mentioned earlier, our first strategic directive is to grow our existing products and markets. I would like to share with you all the initiatives we will be focusing on over the coming months to further penetrate the market for BRACAnalysis and realize the potential of COLARIS and PROLARIS. As we discussed in the second quarter of fiscal 2011, we are focused on developing the ovarian triple negative and carcinoma in situ indications for BRACAnalysis in our Oncology segment. The unrealized annual potential for these indications, including newly diagnosed patients and survivors, is $200 million with a total oncology market potential of over $650 million annually. I am pleased with our progress on these initiatives, which contributed to the 11% growth in oncology during the fourth quarter. And I would like to outline some of our fiscal 2012 approaches to further penetrate these indications. About 22,000 ovarian cancer patients are diagnosed each year, and professional guidelines have firmly established that all of these patients should undergo BRACAnalysis testing. For the ovarian cancer indication, we realized the 21% growth rate in fiscal year '11, raising our penetration to about 30%. Our efforts have been focused on educating gynecological oncologists that are typically responsible for treating these patients. Due to the publicity associated with PARP clinical studies, gynecs [ph] have been keenly aware of the importance of understanding the BRCA status of their patients. Promotional materials specific to this segment have been developed as well as interactive media approaches designed to raise awareness directly with patients. We also continue to work on expanding testing in triple negative patients. Until recently, less than half of the 35,000 newly diagnosed triple negative patients met testing criteria for BRACAnalysis, and only 30% of those that met criteria were tested. Recently, NCCN guidelines were updated to include all triple negative breast cancer patients under the age of 60, expanding the market potential to 70% of all triple negative patients. To that end, we are conducting additional speaker training events, sponsoring regional and national symposia, updating promotional materials and changing our test request forms to specifically address triple negative status. Our last BRACAnalysis oncology initiative is focused on carcinoma in situ or CIS. CIS is diagnosed in approximately 62,000 patients per year, 1/3 of which are appropriate for testing. In fiscal year '11, we grew this indication by 20% to a market penetration of 30%. Our educational efforts are directed towards enhancing awareness of a study published last December in the journal, Cancer Prevention Research. This study analyzed the relationship between BRCA1 and BRCA2 mutations and patients diagnosed with carcinoma in situ and demonstrated an increased prevalence of BRCA mutations in the CIS patient population. As a result of these types of studies, CIS is already been incorporated in the professional society guidelines as a red flag for hereditary cancer. The Women's Health segment grew 15% year-over-year, and initiatives to continue to deliver strong growth in this segment are focused on growing both new stores and same-store sales. The current Women's Health sales force calls on about half of the 35,000 community-based OB/GYNs in the United States. In planning for the upcoming fiscal year, we performed a thorough analysis of the fiscal 2011 territory splits. Based upon that analysis, we are adding 20 new sales representatives to territories with large physician counts. This will bring the total number of Women's Health representatives to 185. It is important to note that it normally takes a new sales representative 6 to 9 months to contribute to growth. In addition, we are making progress in our efforts to increase same-store sales for existing territories. In fiscal year '11, existing territories grew revenue over 12%. To continue growth in fiscal year '12, we have developed an advanced targeting tool for our largest territories to identify high-volume primary care physicians that treat significant numbers of women. In addition, our market research has shown that the biggest reason experienced physicians do not test all appropriate patients is because of the time and logistics required to integrate testing into their practice. To address this concern, we recently completed a successful lean systems pilot program that involve detailed process mapping similar to the approach we used to drive margin improvements in our laboratory. The results showed significant increases in patient identification without increasing staff time commitments. We are now expanding these efforts to a larger national subset of experienced physicians. Lastly, we are providing these practices with utilization comparisons between hereditary cancer testing and other standard of care screening tests, such as pap smears and breast exams. Historically, we have conducted a regional DTC campaign to increase patient awareness for BRACAnalysis. Today, we have held DTC campaigns across 4 regions, which all resulted in an attractive return on investment and increased patient testing. A significant portion of the country has now been covered by a campaign with only the Western region remaining. In planning for the upcoming fiscal year, we analyzed the expected rate of return from a Western DTC campaign and found that it did not meet our internal hurdle rate due to high media costs associated with that region. Therefore, we have decided to explore new approaches in a next-generation DTC campaign, which utilizes an interactive media strategy. Our plan for this next-generation DTC campaign are focused on educating through discussions on social media sites, such as Facebook; enhancing awareness with patient stories on outlets, such as YouTube; and disseminating patient stories through blog sites. We also intend to partner with patient advocacy groups to increase patient visits to our websites. Our early pilot work shows that this approach may be significantly more efficient than mass media approaches at generating appropriate patient leads. We also plan to extend this next-generation campaign to other products beyond BRACAnalysis at the appropriate time. Next I would like to provide an update on how we plan to recognize the potential of COLARIS. I'm pleased to report we successfully added a fourth gene, PMS2, to the COLARIS product during the last month of the fourth quarter. With the addition of this gene, we now offer the most robust, sensitive and accurate test for hereditary colon cancer. This is evidenced by the fact that we have seen a significant increase in the volume of COLARIS since the introduction of PMS2 with a large percentage of orders requesting PMS2 as an additional test. We also have successfully obtained Medicare reimbursement for the 4-gene COLARIS product using new, less stringent criteria. These new criteria replaced the criteria that were historically used and are now similar to those for BRACAnalysis. If these criteria were to be adopted by all payers, it would increase the market size by over $50 million. In addition, we continue to execute on our strategic plan to educate professional societies, key opinion leaders and insurers on the important findings of the health economic study for COLARIS published in Cancer Prevention Research last November. As you may recall, the study concluded that it would be cost effective to test unaffected patients with as little as a single affected family member, which is even broader criteria than the recent NCCN changes. Additionally, due to the number of opportunities in our oncology portfolio, we have launched an initiative to increase adoption of our 4 colon cancer products: COLARIS, COLARIS AP, OnDose and TheraGuide. In this initial geography, we have added an 8-person colon cancer specialist team alongside what has become a breast cancer specialist team. We have already seen evidence that this increased focus has led to significant increases in all 4 colon cancer products in our portfolio and facilitates quicker penetration of the additional BRACAnalysis indications. Depending upon the success of this initial team, we may add further colon cancer specialists to other geographies later this fiscal year. Lastly, we were incredibly encouraged with the prostate biopsy data presented at ASCO, which demonstrated that PROLARIS was the strongest predictor of cancer death outcome and more significant than either Gleason score or PSA. We are currently working to get this exciting data published in a peer review journal. This will be our second published study, which is generally the threshold for professional society guidelines and payer reimbursement. In addition, 6 other retrospective studies are in progress as well as a health economic study. We are also initiating a prospective Phase IV study with key opinion leaders to establish clinical experience with the product. These opinion leaders will subsequently attend speaker training scheduled for the second quarter of this fiscal year. Having just completed a National Advisory Board meeting with urologists excited about this new data, we will be expanding to regional meetings during this quarter. Myriad will be submitting data for presentation at 4 regional American Urology Association (sic) [American Urological Association] meetings in the fall as well as the Society of Urologic Oncologists meeting in December. We believe our current 8-person urology sales team is well positioned for a successful launch of this new PROLARIS indication as soon as the latest study is published. In summary, I am pleased with the success we demonstrated in growing the Women's Health and Oncology segments in fiscal 2011 and the prospects for continued growth. In addition, we are excited about the potential to revolutionize the practice of urology with the PROLARIS biopsy launch later this year. And we continue to prepare to commercialize the other exciting near-term pipeline products outlined by Pete. Now I will turn the call over to Jim for a detailed review of our fourth quarter and fiscal 2011 results. Thank you.