Dave Banyard
Analyst · KeyBanc. Your line is open
Thanks, Matteo. So turn to slide 12, I am going to start with the big picture, what are strategic vision. There are really two key elements to our strategic vision, our culture and our business model and that’s what depicted here on this page and what I am going to do is talk briefly about them here and then we are going to go into a lot of detail on all the elements of it. For the cultural standpoints, culture is really what our people bring to the table and how we are going to function as a team and that’s encompass here on the top and at the bottom, right, in safety and efficiency and everything we do and acting like owners. I will take a few minutes here to explain what I mean by that. When I talk about safety and efficiency and everything we do, those are -- safety is a great foundation for continues -- for our continuous improvement culture and we started that here. We have had a good history of that. But I think we have even added further to that this past year. And if you think about efficiency that's what it's all about when it comes to continuous improvement. So the top statement there is talking to our desire and the culture to be constantly focused on continuous improvement. And we don’t want to just do that internally, we also want to bring that to our customers. We believe that that’s part of our competitive advantage that we can bring our culture, safety and efficiency not only internally but also out to our customers and the products and services that we offer. Now acting like owners really what that’s talking about, not just about how we treat our assets and how we function as a group internally. But it’s the time horizon that we think about when we want to talk about our culture. We are not focus just on one quarter at a time. We as an organization want to be thinking about the future and making the right decisions for the long-term. And again it’s an internal focus for our team here to make sure making the right decisions for the enterprise for the long-term but it’s also external for focusing on the long-term for our shareholders and for our customers and that’s a key tenant of our culture that we want our external stakeholders to be a part of as well. So the culture are the bouquet that holdup the strategy and that’s what we depict here. In the middle of that is our business model. And as I said, the business model is how we intend to deliver shareholder value and there are three key elements to that that we are going to go into a lot of detail here on, our niche market focus, flexible operating and strong cash flow growth. Now just briefly, in niche market focus a couple of elements of what I mean by that. We want to be and expect to a number one or number two in every served market that we are in. You do that with strong brands and you do that with strong customer intimacy. From a flexible operations standpoint we want to make sure that our operations are aligned with that niche market strategy and that they are simplified. We use tools like 80/20 and lean to help do that and we are very process focused, continuous improvement as I said from our culture, continues improvement is how you continue to get there and only doing the things that are critical to delivering that value to those niche customers. The result of those two elements of the strategy is strong free cash flow and at corporate we intend to take that free cash flow and reinvest it in great opportunities either through internal or through M&A type investments into the future. Switching to slide 13 now. I want to go into some detail to explain a bit about how' this business model works and I have got the three elements outlined here. I am going to walk through the process that we are going through in each of these, because again this is a vision for us, we are not there today, but we have a plan on how to get there. So these are the steps that we are taking in order to achieve this vision. On the niche market focus side, its starts with segmenting the market and really understanding where you are and where you are going to play. I mean that’s learning with the playing field. From that we want to sell what we have. We want to really take those markets and drive further in and penetrate further with share with the products that we have and then from there once we have learned and really understand that market then we will innovate. So I think in the past we have perhaps gone about the other way around and try to innovate first and we are going to do that little bit differently and I will go in a more detail on that later. The whole point of these steps is to build sustainable competitive advantages in the market that we like. When it comes to flexible operations, the first step is to simplify and focus, get the organization aligned around what we are trying to accomplish. Sometimes and in the case -- in our case you have to restructure at the moves and pieces around and we are doing that this year and I will go into more detail on that. Once you have done that then you can start using the lean tools to really drive efficiency and productivity within the organization and again the end result of that is strong improving of our existing cash flow. When it comes to free cash flow, its starts by incentivizing people and getting the organization along around that being the key metric that we want to focus on. From that and through the other two actions we are taking around the other two parts of the business model, you work on asset light operations and making the organization more nimble. Once you have got that and you are using and you’re developing this stronger free cash flow we intend to take that and put an acquisition strategy to work to continue to compound the growth of our cash flow and the end result of all that is that we will deliver above market returns for our shareholders. Now for the next couple slides, we will switch to slide 14 now. I would like to go over how we are going to implement this strategy. It’s in the near-term over the next two years, 2017, 2018. How we are going to execute on the elements of this business mode. I used the word execute, because, you can have a strategy but you got to execute for to be successful and that’s -- to me that’s the critical part of any strategy the execution phase. So I want to spend some time here going into detail about how we intend to execute on these three elements of our business model and our strategy. So starting on slide 14 here. You can see we have organize this by with the different brands under each of the different factor -- parts of our business mode, because each of the brands is in a different stage in terms of where we are in achieving the vision. And so starting over on the left side with the niche market focus, we have got a couple brands in here with Myers Tire and Scepter that are ready to grow. These are businesses that have efficient operation. They understand the markets that they are in and they are really ready to grow. So with Myers Tire, we are focused on our sales force effectiveness. We have great product management there. We have got a product set that are second to none in the industry, but we have got to work on our sales force there and that’s what we have been working on in 2016 and we will continue work on ‘17 and ’18. Regarding Scepter, that team has done a very nice job of selling what they have and now it’s time to really innovate. We understand the customer base there. We have spent some time getting more comfortable with that through 2016. Now is the time that we innovate to really drive additional growth within that business. Moving to the middle, these businesses also have great niche opportunities and we have aligned ourselves around those, but they have to do some organization work first to get the operations aligned to help us be able to grow. Now some of these in some cases I outlined in the middle are some hard changes and that’s going to take some time and that’s why we have them in this area for the next couple years, because we want to make sure we take the right amount time to focus and get this right. As I said, each of these businesses still has dedicated resources and niche opportunities. We think there are some great niche opportunities within these brands. But first we’ve got to make sure that we get the operations focused in the right direction and that’s what we intent to do over the next few years. You can see the tools that we are talking about here under the heading. Moving further to the right, we are now up to corporate and really corporate is not an operating group, it’s a policy group and it’s also that the place where we make the decisions on capital deployment. So we're focused on what to do with that strong cash flow and you can see that we are going to be focusing on paying down debt and then we are in the early stages of an acquisition funnel and we will talk a bit more about that in a minute. Switching to slide 15 now. Let me go into some detail on the niche market growth strategy and how we intend to win here. I have listed the steps in more detail about how you go about winning a niche market focused environment. You started top by defining your market segment. This is as I said earlier is the defining the playing field and we did a lot of work on that in 2016. So I think we have a much better understanding coming out of 2016 of the dynamics of the various markets that we play in. From that you have to orient the organization and the way we do that is we have dedicated teams that are sized appropriately for the opportunity that really have nothing else on their plate except the focus on that particular market segment and how to go win with the products that we have. In 2016 we’ve dedicated seven teams to that and they are in a variety of different sizes and shapes throughout the different brands. These teams use a data-driven approach and other things they use a price and service level to differentiate throughout the different opportunities they have. The idea here we are running the organization this way is to move away from trying to be all things to all people. When you are doing a niche market strategy, I want to make sure you really understand the market that you're playing in and that you are spending all your time on that and not just trying to fill up the factory with sales that come your way. Once we have that it’s time to go further and really focus and try to gain more share within those particular market segments and that’s what our goal is for 2017. As I said earlier, we have made some progress on that with our MTS business and with our Scepter business, some of the other brands are just starting to do that. The idea behind this is to get some sales and be more fast and effective within those segments, but also to learn so that we know where to innovate and grow into the future. You can see innovation now comes further down the list once you've established yourself with that customer intimacy through selling a lot into that particular market segment then you're ready to innovate. And as I highlighted on the previous slide, not all of our businesses are ready for that and so it becomes a distraction if you are trying to do that without having all the knowledge that you need. Finally, once you finish that and you’ve establish yourselves then you can start looking for expanding to spots around that particular market segment and move on this, basically a repeat the cycle type of methodology. I thought it would be a good point here to give you a couple of specific examples. This is a lot of the process and how you go about doing this. But a tangible -- a couple of tangible examples of where we have been successful this in past and where we are focused in the future will help you understand how we are going to move forward and execute on this type of a strategy. So I’ll start with the [ph] C-Box (27:41) it’s a -- and obviously it's been challenged, as Matteo highlighted, because of market dynamics, but all the fundamentals of that product fit this model right here. It solves the customer specific need in a very specific niche. We have very good understanding of that. We are very committed to it. We have a dedicated team that is focused just on that and those customers and making sure we understand what they need and can deliver it. Now the market is down, so it’s not a great story at the moment. We need to be able to handle that cyclicality. That’s probably the piece that was missing in the past, but once we have that it’s a great market and it's a great business for us and we -- when it comes back we expect that to be a nice piece of our niche market focus. Another example is our vending machine program at MTS, so we have some success with last year. It’s solving a specific need in the market that we identified and indeed we were the first to market with that and it really helps customers -- solve the customer problem and it helps us also become more integrated to our customer's operations so that we can continue to further help them with a broad range of products that we have. Now the couple of other businesses and Scepter as an example, that team has done a great job of really understanding their customer needs at the retail level and really understand what those large retail channels need from us and renting our operations to serve that well and that really showed up as we were able to gain share through 2016 in that business. Now in the past we have talk about innovating with that and so that’s where Scepter has some of the bit so we focused a lot of our energy and time throughout the winter building process for innovation with that company, because we believe our customer intimacy within that channel really has an advantage for us and that we can figure out way to really gain share through innovation. That’s our plan moving forward there. Lastly, I will highlight the RV business. It’s a business that we have been in for a long time. We have re-landed our group there to have that singular focus on making sure we really understand that market. But that’s the business that needs -- that have some challenges operationally and so we realize that though we have a great dedicated team there and we are ready to start going after taking more share, we need to first work on improving our operations and being more efficient and flexible in those operations before we are able to tackle that. All four of those are examples where we think we have growth opportunity that’s built into our strategy and built into how we are going to achieve the target as we look forward. Next slide, on slide 16 now, I am going to spend time on the other two elements of the business model and the strategy, first with flexible operations. As I said earlier, the goal here is to simplify the organization and align it with the niche market strategy. Now the initiatives you see on the page here will save us mind, that’s -- and that’s a key part of it. So it’s about that too, but I want to make sure that everyone understands the realignments we are talking about on here are not just cost cutting efforts. They are strategic efforts to realign how we think and how we operate as an organization and as enterprise. So, going into a little bit of detail here on the 2017 and 2018 actions here, we are going to be investing $10 million in 2017 or roughly $10 million I should say to reduce the operating footprint. We expect the annual savings be approximately that same amount and that will kick in once the projects are done. We expect these projects to be completed within year 2017 and I specifically say that -- and that we are going to take the time necessary to make sure that we do this the right way both for our customers, as well for our -- as well as for our people and to make sure that we do this in a way that’s not disruptive to the business. So it’s going to take a little longer than maybe other people do with their restructuring efforts but we want to make sure we get this right, because it’s a fundamental shift in how we are operating and so you get a strategic shift to be less reliant on vertical integration and more reliant on things like strategic sourcing partners which you see on the page here as well. Our goal is to have partners that can help us do the things that we don't need to do internally and by doing that we are not only increasing our flexibility but also we are reducing our need to spend cash on capital spending internally and we can still grow despite having a lower capital spending profile. That allows us to use that free cash flow for other things that I will get to here in a minute. Obviously, we have also reduced some headcount elsewhere in the organization. Our goal is to have a very efficient and lean corporate that has great expertise of the things we need to be expert at and everything else out into the businesses. When you have a niche market strategy the idea is to have the business brands have the decision making as much as possible because they are going to be closest to the customer. Corporate is going to be a policymaking body. The other advantage of corporate is that for a company our size we can have certain expertise in a consolidated arena at corporate that would help focus out in the field, they may not be able to afford because of the size of their P&L. So this is really the two functions of corporate and we realigned ourselves in the fourth quarter to conform to that. Now lastly on the strong free cash flow. Really the key here is how we deploy our capital moving forward and the goal is to have an M&A strategy where we are deploying our capital towards buying targets that have a strategy that fits within our existing vision. So in another words we are going to be looking at target that have a niche market focus and that already have flexible operations, so they are additive to achieving our strategy and then additive to compounding our cash flow growth over time. To give you a couple of indications of what we are talking about. This is the process. We have already started that process. It requires time to build the funnel and we have a very solid funnel building here, but it’s going to take time over the next year and couple of years really to keep that funnel full and to really fully evaluate this kind of targets. We are looking at wide variety of things. Everything from transformational type of M&A to smaller targets that fit within what we are doing today. So these targets are not only things that fit nicely within the types of businesses and end markets we focus on today but we are also considering perhaps a third segment type of M&A transaction into the future. And again there is a wide variety of different things that we are looking at and these sort of things take time to develop and we’ll keep you appraise as they come -- as they move forward. The key thing I want to make sure everybody understands, we are talking about our M&A is that these businesses are going to be ones that bring our strategy forward and help us achieve our vision of having a niche market strategy and flexible operations. So there are going to be things that have market segments of less than a $1 billion. There are going to be -- one of the aspect is we've seen over the past years is that a lot of our businesses exposed to our customer's capital spending profile, so we are going to be looking at opportunity to maybe change that and help the aftermath that affect on our organization. But all of these targets are going to be things that have been asset like business models, so they are additive to our strategy and helping us to achieve that vision. With that, I would like to switch to slide 16, the next slide here and talk about our long-term targets. Now I want to make sure we are clear. Some of these are stretched and some of these are guideposts. So I'll talk a little bit about that. But a couple of other points, ahead of this is. First and foremost, we are aligning our management compensation with these targets. So I feel that is back to that culture of ownership. We want to make sure that we own these targets and we are going to be compensated if we can achieve them. The other part I want to highlight on here, this is not -- we are not issuing guidance, we haven’t changed our model on that. This is -- these are targets. This is our -- what we expect to try to achieve with implementing our vision through the future. So we’ve given you a couple of snapshots of a couple years out to show you over our five-year time horizon for our strategic plan what we are targeting for improvements within the business. I will highlight a couple of the targets themselves and explain why we have chosen these particular metrics. So operating income margin, we highlight this, so along with EBITDA as measure of economic value add for each of the segments that we have. We feel that this is a great way for a business manager, a leader within a business to measure themselves from a performance and so we want to focus on this and as you can see we were expecting -- what we are targeting I should say over the next five years to double our margin there. Free cash flow as a percent of sales, it’s I’ve talked about cash throughout my time here. It is a critical measure for us, so we are going to measure ourselves and improve on that as we go here. And I think this is a key measure of performance across the Board for us and again we are also targeting, doubling -- more than doubling that into the future. Now working capital and the leverage ratio, as I highlighted earlier, these are guideposts. We want to just give you an indication of that we want to stay within a certain range as we are improving on all these other things and what that allows is every strategy in my view should have a vision but it should also have very solid boundaries of where we will go and where we won’t go. And so what we are highlighting on here are some of those boundaries and we want to try to continue to target being less than 2 on our leverage ratio and less than 9 on our working capital. Does it mean we won't go outside of those for various reasons? Obviously, for M&A, we may have to go outside of that leverage ratio for a period but we will always be try to work our way back towards that. And then as I highlighted earlier, the EBITDA goes hand-in-hand with the income -- the op income margin. And the point here is to show that we do want to have growth. We are not just focused on cost here. There is growth attached to our targets and we think that’s important to add value down the road as well. So, with that, that’s all we have from prepared remarks. I think we can turn over to Q&A.