Okay. I think that, first of all, had the market not transitioned to over-the-top content delivery, IP-based distribution, multiple channels, simultaneous access, maybe we would have never got this chance because the platform is not compelling enough to absorb what we have to offer the marketplace. So I really think the biggest barrier to entry was really speaking that there was not an inflection point or a disruptive event in the marketplace that would drive them towards us. So that happened for us. That's the #1 thing. So they were looking for a solution that would make that possible in a cost-effective manner, in a manner that is a very, very attractive for them to do so, that's the server gateway-type architectures. The second piece is that the barriers to entry are really, really relationship-oriented, as well. We have no established credibility, number two, and so we had to work our way through winning victories in the cable world and proving that we could do that and successfully ship product. And number three, is having the access to the right people to make our story and we did that with changes and upgrades in our marketing team that was required that to happen. And the number three piece to this -- to the difficulties that we had to surmount, it's a 3-year long process, the software associated with the certification of the platform with satellite operator is quite serious, right? I mean, everything is actually certified with operators because, unlike the cable world, if you look at the major operators, they pretty much designed their own boxes, run the certification qualification of each vendor and supplier. So first, you have to qualify the operator, then you had to qualify the OEM and then you recircle back into design, the specs that are, finally, they're going to share with you so that you could implement in your chip. So these are the barriers that everybody who enters this market is going to face. So in a sense, getting here itself is a big deal. But once we get here, that is the barrier to entry that any competitor that may want to enter this space. So I think what makes it so difficult to get in is also -- is the reason why we will keep this market for that period of lead time and product life-cycles. So the difficulties are really, really credibility-related as a company, for us to be able to be trusted, for a big operator to take risk in the quality of deployment they like to do on the video side, as [indiscernible] satellite operators really do.