Sumit Sharma
Analyst · Ladenburg Thalmann. Please go ahead
I'll take that. So first, let me give some context. I think I started this last time and I want to elaborate a little more. Let's distinguish between augmented reality and mixed reality for a second. Augmented reality products or AR products, try to superimpose information in user head mounted hardware. Google alert is a example of AR, among other products. Application - look at what information user needs, position of their pupil, et cetera, and determines how best to present information. The micro display engine and sensors to this headset are usually used to enhance user experience and delivery of information. Focus more on the user directly. The product needs to be light in weight, low power, provide a wide field of view, rich color, able to adjust brightness based on indoor and outdoor conditions. Mixed reality is other hand, those products take everything I listed for AR and add additional outward looking sensors, lots of computing and software and can basically overlay other things on top of reality that you see to them. You know, modified adapted images, video of these obviously, you can see how lands magically been other showcase experience they create or they want to create. I would also like to note that recently, the game brought it up OEMs like Apple are starting to show MR applications running on phones and tablets. And this is kind of a very interesting way to think about what this opportunity is. This is a form of mixed reality as well. And mixed reality can be created with VR headsets as well. There are so many ways to provide an experience and it just depends on what problem for the user needs to be solved. For example, if you want to help a jet engine technician repair an engine with a see-through image that overlaps what the technician is seeing in front of them, see-through waveguide, that would be a better implementation, whereas VR and mixed reality could have other applications where that makes more sense. So really depends on what problem you're solving and what you're trying to monetize. Top tier OEMs are starting to show AR applications, personally, I think, across other hardware platform, it's a great validation that AR is important. This is exciting because they are solving user problems and thinking about monetization. Also, this will create an opportunity for AR hardware ecosystem to expense. In my personal experience, AR and MR experiences are significantly more engaging for users in head monitored hardware. And that's not just a bias because I've been on the floor of CES with our devices more than a decade ago. And I know that the reaction that you get, you know, it's a genuine, so personal marketers I would say I've done on this one for many, many, many years. Now to answer the main question. So MicroVision technology, as I described it, as you saw in the August video that we put up, the module is the MEMS, the lasers, the electronics, everything combined. So MicroVision technology represents the micro-display engine for use in see-through optics required in AR and MR. So that micro-display branches across all the different experience we talked about in the head-mounted space. We will be the main display engine that brings information to the eyes. So that's a very important thing. Yes, in front of the eye, you have the waveguide. But everything behind that, that's what's called an engine, everything happens inside this one engine, all the things that you would create for that experience make it light, low power, big fields of view, it's this engine by itself. In the future we could have - in the future, MicroVision could have developed more advanced features like people tracking, backup support for aviation, integrated into our microdisplay module. This level of integration, administration integration would produce engines that are small in size, low power, low computing, among other key features that experience requires. So the technology is not just plateaued, you know, we have other opportunities to multi-generational products we develop. And this is what I meant earlier when I spoke about multi-generational possibilities for technology and the value of presents. So anybody looking at that vertical, our job is to show them all the things that will be made possible with it. And it's not just the engine that may be in front of them, but it's all the way out to all the different products that we possible. So I think if you put that in context, you know, AR, MR, I think we have great IP, very strong IP, great validation that we can create the kind of experiences beyond what even OEMs were visualizing their users would expect at price points that are very competitive for the kind of problems we're solving. So therefore, there is huge amounts of value in the AR vertical in my belief.