Alexander Y. Tokman
Analyst · Northland Capital
Thanks, Jeff. Moving on to 2013. Our key objectives for the year include the following: first, to secure design wins and enter into licensing agreements with OEMs; secondly, to strengthen the supply chain for key components of PicoP display technology to offer multiple sources of components to OEMs as they prepare for their product development and launches; and finally, further reduce and aggressively manage cash used in operations. In 2012, we made significant progress on further increasing the value proposition of the high-definition PicoP display technology through performance enhancements and strong roadmap. Both of these factors make our technology very attractive to future consumer electronics and automotive licensing customers as they further distinguish us from competitors' offerings. The significant performance enhancements included boosting the brightness while decreasing the power consumption and reducing the size of the engine, all of which are critical for mobility applications. Today, PicoP display solutions, as many of you know, is the only HD-capable, focus-free pico projection technology that can achieve the largest screen size for pico projectors in the market. It can be delivered in a package that is about 1 inch wide and 0.25 inch thick. The best part of our technology is that the size does not increase as we increase brightness. At the recent 2013 Consumer Electronics Show, MicroVision hosted numerous confidential meetings with OEMs, audience and component suppliers. During these meetings, we showcased different product concepts, including a 35 lumen PicoP display engine embedded inside an off-the-shelf branded tablet, showcasing to all the type of product PicoP display technology can enable for them. The feedback was wow. People were simply amazed to see such a bright, high-definition image from an engine this small and battery-powered. We're currently in the detailed negotiation stages with several of these customers with the goal of securing their commitments this year. Let me give you an inside look on what we are doing to attain these design licensing wins. Recall that we just mentioned that last year, we shipped the design samples to over 50 prospective customers. A large portion of them have completed their technology evaluation studies by Q4 of last year. And a large percentage of those who completed their studies indicated to us that they're interested in discussing with us their preferred go-to-market strategy for their products. So then, what's next? The next step for us was to prioritize this global interest and select the vital few targets we want to focus on first. The negotiation phase process requires a significant support from all key business functions because each prospective customers -- each one of prospective customers has their unique requirements for us. Consequently, we have to be very selective and have to be very focused to be successful. We looked at the forward 5 attributes in determining the final -- the vital few target list. First, are they a blue chip company or not? Having a market maker is always desired but you need to have more. The second attribute was how strong was their business case? What value proposition does PicoP offer to them? Is it just a hardware play, or the benefits stretch beyond the hardware into software, operating system, content, gaming, services, advertisement? We place a higher priority on OEMs who derive revenue from multiple sources, not just the hardware. The third attribute was how strong was their level of commitment? Are they willing to share the risk with us? The fourth one, are there expectations and gaps, manageable or large? How much of it they are to close the gaps with us? And finally, is there an opportunity for upfront revenue for MicroVision in the form of license and NRE before the product come to market? All of these were carefully considered, and in the fourth quarter, we forced rank all available opportunities based on the criteria I just mentioned. And our current vital few list contains mostly large OEMs from consumer and automotive space. The detailed negotiation process with this list has begun late last year, and, in several cases, we made a significant progress. Another important factor that helps to drive the pico projection market tremendously is the evolution of modality ecosystem in 2012. First of all, today, many smartphones comes with HDMI video-out capabilities. In 2011 there were some; in 2010, it was 1 or 2. Studies continue to show that consumer consumption of video on mobile devices is rapidly increasing. According to Cisco's recently published Visual Networking Index study, mobile video will generate over 2/3 of mobile data traffic by 2017, and have the highest compound annual growth rate of any mobile application category. Another study by Harvard Business Review also recently published an article that brought down consumer use of mobile devices into what the study deemed 7 primary motivations, which included discovery, [indiscernible] productivity, shopping, socializing and the category they call "me time". With the vast majority of users, in fact, 46% use it for "me time", dedicated "me time," which is implied relaxation and entertainment, which includes watching short videos, long videos and playing games. The finding also points out that 68% of the time people engaged in the "me time" activity was at home, which indicates that accessing the web-based content for mobile devices is become an intrinsic use case for people, not a convenience model when they're away from the laptop. What does it mean to us? Well, if you're watching a video or playing a game on a 5-inch handset screen, wouldn't you rather watch this information on a 5-foot screen? Do you think mobile operators, content providers, advertisers should care about this? We think so. At this point, I would like to stop the update and jump into Q&A session, and I'll come back with closing remarks.