Robert A. Katz
Analyst · JMP Securities.
I think what I would say, going into 2014, is that I think we believe we can continue a lot of the momentum that we saw this year in terms of guest spend. If anything, the economy now appears to be getting better, particularly at the higher end. We think there's no question that Peak 6 at Breckenridge will have a nice impact. We think our pass sales are starting off even stronger than last year, which I think, again, bodes well. Even though we can't be certain where they will wind up, it's hard not to feel good about this kind of growth heading into next year. And we do believe that having Canyons in the mix, may ultimately drive pass sales visitation and business to our other resorts, just because we do have that property on the pass. We think -- the strength we saw in Minneapolis and Detroit, we think, will help, again, translate to even more pass sales in those markets over the fall. And again, those -- what's nice about some of this out-of-state business, which I think Canyons provides as well, is that, that's -- these are folks who will come and, obviously, not just buy a pass, but ultimately spend money on food and lodging, ski school. So we feel like that strategy, again, so far from what we see, obviously, it's hard to tell exactly how it plays out in the fall, but so far from what we see, looks to be playing out better than we expected. I also think that we intend to be -- every year, we improve on our targeted marketing opportunities. How we communicate with guests, the data that we have on guests and how we use it, being more thoughtful about promotions in the off-peak time period and trying to fill in some of those gaps. And we think we have a number of things in the works which we feel will actually, again, help us next year. There aren't, candidly, that many downsides or negatives that we see to next year. Of course, you always have economic issues that can come up, you have weather issues that could come up, certainly, those things are present, but right now, we feel like we're going into next year with about as strong a hand as we could want right now.