Hello, and welcome to the Meritage Homes First Quarter 2021 Analyst Call. At this time all participants are in a listen-only mode. A question-and-answer session will follow the formal presentation. As a reminder, this conference is being recorded. It is now my pleasure to turn the call over to Emily Tadano. Please go ahead.

Thank you, Kevin. Good morning and welcome to our analyst call to discuss our first quarter 2021 results. We issued the press release yesterday after the market closed. You can find it along with the slides we'll refer to during this call on our website at investors.meritagehomes.com or by selecting the Investor Relations link at the bottom of our home page. Please refer to slide two, cautioning you that our statements during this call as well as the press release and accompanying slides contain forward-looking statements, including, but not limited to, our views regarding the health of the housing market, economic conditions and changes in interest rates, community count and absorptions, supply chain constraints and cycle times, projected second quarter and full year 2021 home closings and revenue, gross margins, tax rates and diluted earnings per share, potential disruptions to our business from COVID-19 as well as others. Those and any other projections represent the current opinions of our management, which are subject to change at any time and we assume no obligation to update them. Any forward-looking statements are inherently uncertain. Our actual results may be materially different than our expectations due to a wide variety of risk factors, which we have identified and listed on this slide as well as in our press release and most recent filings with the Securities and Exchange Commission, specifically our 2020 annual report on Form 10-K, which contains a more detailed discussion of those risks. We have also provided a reconciliation of certain non-GAAP financial measures referred to in our press release as compared to their closest related GAAP measures. With us today to discuss our results are Steve Hilton, Executive Chairman; Phillippe Lord, CEO; and Hilla Sferruzza, Executive Vice President and CFO of Meritage Homes. We expect this call to last about an hour. A replay will be available on our website within approximately two hours after we conclude the call and will remain active through May 13. I'll now turn it over to Mr. Hilton. Steve?

Thank you, Emily. I'd like to welcome everyone participating on our call today and hope that you and your families are continuing to stay safe and healthy. I'll start by discussing current market trends and give an overview of the start to the year. Phillippe will cover our strategy and quarterly performance. Hilla will provide a financial overview of the quarter and 2021 guidance. The housing market remains very robust a continuation of the exceptional momentum of 2020. The spring selling season began earlier than normal and is still going strong today. Meritage delivered another record quarter, another record performance included the company's highest first quarter of orders and closings and the highest quarterly homebuilding gross margin since Q1 of 2006. The successful execution of our strategy focused on affordable entry-level and virtual [indiscernible] to meet the current demand culminated in our absorption pace of 5.8 per month for the first quarter of 2021, up from 4.3 per month in the prior year, which was the strongest first quarter absorption pace since 2005. We achieved this pace even as we manage our spec starts and the corresponding orders in most communities to align with the production constraints in the market today. Absent significant interest rate increases, we believe the current market demand will continue the rest of this year and provide the housing industry ongoing pricing power to offset commodity and other cost increases and delivered strong margins. Looking forward, we believe the favorable homebuilding macroeconomic conditions will continue for the next several years. Mortgage interest rates remain very affordable and despite the recent up tick on an average 30-year mortgage rate -- 30-year mortgage rates are below 3.25% in our backlog. Buyers in the entry-level space are mostly buying a payment so as long as the payment still makes…

Thank you, Steve. Given our strong performance in 2020, we are now a top five builder in 10 of our 17 markets and we aim to continue gaining market share in all of our geographies. As we've covered in the past, our strategy is to offer quality at affordable homes in the entry-level and first move-up markets. That being said, the ongoing surge in housing demand has enabled us to capture strong pricing power in all of our geographies with year-over-year quarterly price increases of at least 20% on average. Despite these increases, closing ASPs are down a bit year-over-year and orders and backlog ASPs are up just a small percentage year-over-year in this quarter, all due to our focus on entry-level product. For the balance of 2021, we will continue to maximize pricing power wherever possible based on market conditions while managing our spec starts and the related order base to better align with current supply channel constraints. We believe this cadence will allow us to continue to generate elevated gross margins. Despite the increase in FHA city limits early this year, our pricing power has allowed us to push ASPs of entry-level products above these new FHA limits in some locations. While this is not typical for our entry level communities, we are closely monitoring each location to determine if the increase is impacting demand. Slide five, we closed 2,890 homes this quarter, up 25% year-over-year. Home closing revenue of $1.1 billion in the current quarter increased 21% compared to 2020. In the first quarter of 2021, we achieved a 24.7% home closing gross margin, up 470 bps from 20% in the prior year. We sold 3,458 homes this quarter, which was 11% higher than the same period in 2020. The per store absorptions were up 35% year-over-year…

Thank you, Phillippe. Let's turn to Slide eight and cover our Q1 financial results in more detail. As Phillippe noted, the 21% year-over-year closing revenue growth in the first quarter was the net impact of 25% increase in home closing, partially offset by a 3% decline in ASPs. While ASPs reflects a greater mix of affordable entry level homes, they also include year-over-year price increases of at least 20% on average due to the favorable pricing environment. The 470 bps improvement in first quarter 2021 home closing gross margin to 24.7% from 20% a year ago, mainly resulted from higher ASPs as well as the additional closing volume and efficiencies gained from continuing to streamline our operations. These improvements mitigated record high lumber prices as well as other commodity price increases. It's been well documented that certain homebuilding materials are generally constrained in today's environment due to ongoing pandemic related supply chain disruptions, some weather events and 12-plus months of elevated demand. These shortages and rising costs are impacting all of the construction industry to some degree. And while we're certainly not immune to this phenomenon, we believe our limited SKU comp in predictable construction cadence allows us some advantages to manage these delays. SG&A as a percentage of home closing revenue was 9.8% for the current quarter, a 90 bps improvement over prior year. The higher revenue and savings achieved from increased technologies, particularly in the sales and marketing channel, allowed us to better leverage our SG&A. We believe we can sustain strong margins in 2021 despite higher commodity costs and we do still anticipate some additional overhead costs related to our growth to 300 communities prior to the incremental closing in revenue from that new business. This will result in an increase in SG&A dollars over the next…

Thank you, Hilla. To summarize on Slide 12, we believe we are well positioned for increased demand over the next few years by continuing to execute on our entry-level and first move-up strategy. Additionally, our 100% spec building in the entry-level communities and our streamline operations have been successful to-date and we expect our strategy will continue to serve us well in the future. We remain on track to achieving our 300 community count goal by mid-2022, given our strong balance sheet that allows us to make elevated land investments quarter-after-quarter to sustain a healthy land position. In the current environment, we will continue to push our pricing power where the market allows while managing our spec starts and the corresponding order pace in line with supply chain constraints to deliver greater margins and profitability. With that, I will now turn the call over to the operator for instructions on the Q&A. Operator?

Thank you. We will now be conducting a question-and-answer session. [Operator Instructions] Our first question today is coming from Alan Ratner from Zelman & Associates.

Congrats on just the amazing margin performance. It's truly remarkable. So obviously, the demand environment is incredibly strong and I think you guys are doing a great job of maximizing the pricing. I think that 20% increase definitely sounds higher than some of the numbers thrown out by some of your competitors. So it seems like the only limitation on sales, I guess, at this point is the production piece and how quickly you can get home started. And I think it makes a lot of sense that you're not selling before starts just given the uncertainty on the cost side. So with your sales pace running close to six a month, what is your start pace running at right now? And what ability do you have to flex that higher if possible or if not, if you could just kind of tell us where that's running at? That would be helpful.

It's running almost the same because as you know an entry level, we're 100% spec and frankly in 1MU right now or more spec as well because that's what the buyers are preferring. So it's almost the same. Our ability to ramp up our spec starts is somewhat limited in today's environment just because of the production issues that we've been discussing. But we do have the ability as we open up these new communities to really come out of the ground strong and line that up. So we can lever it up as our community count growth stabilizes. But there is some limitation out there in the market just with the current constraints that are out there in production. And frankly, we think where we're pacing our communities is really the optimal pace it allows us to be really efficient with our trade partners and then maximize the margins and control our costs. So we're really comfortable with our current pace. And we're not really looking to flex it up. We're trying to get our growth just to community count growth.

Okay. Great. That's very helpful, Phillippe. And listen, I know this is kind of one of these unfair questions, but just given how strong margins have ramped here over such a short period of time. You guys are going to be turning your communities pretty dramatically over the next 18 months. And without asking me to predict what the prices are going to do, how realistic is it that these margins can be sustained as you open up a lot of these new communities? If pricing were to return to something a bit more normalized, obviously not up 20% year-over-year over the next 12 months?

Yes. Well, obviously, land prices are going up. So that's going to drive some of the normalization of margins long-term. That being said, a lot of land that we're bringing to the market with about two, three years ago. So we feel really good about that basis. We certainly can feel comfortable to sustain these margins through 2021. We have a lot of new communities coming on in the back half of this year and into the first half of next year to get us to the 300. And again, those were bought quite a while ago. So we feel good that we're going to get above-average margins as long as pricing doesn't regress, if you will. But over the long-term, as we buy new land today, we're buying more our underwriting hurdles, not above our underwriting hurdles.

Alan, we're also hopeful that costs will moderate over time. Lumber will come back down somewhat once the supply chain has been more stabilized. And we'll be able to get some of these cost increases back.

Your next question today is coming from John Lovallo from Bank of America.

Maybe the first one on just the commentary around the FHA limits. I'm curious, how many markets are you selling above these limits? Maybe how quickly you could pivot back if needed? When is the last time you guys have been comfortable doing this? And then finally, what percentage of your customer loans are FHA?

Yes. I don't have the exact number, but we certainly can follow-up with you on that. I would say that in the really hot markets like Phoenix, for example, and maybe some -- a few other markets. California, we're pushing above FHA and entry level but it's not across our entire footprint. The FHA increase that occurred this year was substantial. And for the most part, we've been able to stay below that. But we have seen the opportunity to push above that and still achieve our pace that we're looking for in that entry-level space. I would tell you, as we underwrite new land, we're still looking to be below FHA and we're sourcing land below FHA for future yields. But it's not across the board. And then as it relates to the number of buyers using FHA. Hilla do you have that?

Yes. So the entry-level space which obviously is the bulk of what we do. It's less than 1/4 of our buyers are utilizing the FHA loan. So if not -- nothing, but it's not the majority of what we do. So while it's critically important for us to stay below FHA in general, in today's environment, if you are picking up slightly above that. We're certainly seeing our customers having sufficient capital to put down to get the net balance of the loan below FHA and still to qualify.

Okay. That's really helpful, guys. And then historically, 2Q absorptions tend to be flat to slightly up sequentially versus 1Q. But given sort of the tight supply of homes at Meritage right now, I mean, would you guys expect to push price to the point where 2Q absorptions could be down sequentially? How should we think about that?

I think we're modeling outside of normalized seasonality, we're certainly not modeling faster pace for the rest of the year. As we noted a couple of times in the commentary in the prepared remarks, it's really the production constraints that are holding back the volume. I think [indiscernible] made similar commentary that volumes could have been higher on the sales side, but truly production constraints that are holding us back. So I think that's going to be the same governor in Q2 and the balance of the year.

Yes. Last year, Q2 was really the start of the surge we saw out of COVID. So we started seeing elevated absorption pace in May and June. We obviously have less communities this year than last year. So that's part of it. So it's all about getting the community count growth to really drive the order growth at sort of the current pace per community that we are at.

Got it. And one more quick one, if I may, just given just the resin shortages that we've seen in Texas, are you seeing any pressure on the availability of a space home?

I'm sorry, are you talking about space home?

Yes.

Yes

Okay. Yes, we saw a little bit of disruption there when weather hit, but it was a temporary disruption and it seems to -- we're getting it behind us and we're seeing regular production times and cost at this point.

Our next question is coming from Michael Rehaut from JPMorgan.

Thanks. Good morning everyone. Congrats on the results. What a difference three months makes. First question on the pricing, obviously, extremely impressive with the 20%. Just wanted to get a sense how much prices maybe have moved in the past three months because obviously, that 20% is presume on a year-over-year basis. And it would seem that, obviously, from a price and backlog and such that your ASPs are -- appear to be a bit more stable. So you're obviously, at the same time, having the impact of, I would assume -- continues to be significant mix shift from entry levels. So just wanted to get a little more clarity around how that 20% is working right now.

Yes, great question. So as you think about the last four quarters, if you will, as we came out of the pandemic, the pricing power has certainly accelerated through those first quarters and we've seen the strongest pricing power in the last 90 days, if you will, it was also strong in the fourth quarter of last year. What's changed and why is that the case? I would just tell you the supply side has been the big variable has changed as the retail market has not rebounded from the supply side. And then clearly, new builders are managing their production. The supply environment has really just created a complete dislocation between supply and demand that's generated, in my mind, outside pricing power as we move through those four quarters.

I appreciate that. Is it possible to just give us a sense of what prices have moved over the last 90 days then? Just to get a sense of the more recent level of acceleration?

We can provide that. It's maybe 60% the last two quarters and 40% the quarters before that. So it's not completely disproportionate. We've been increasing pricing pretty much solidly through July with a slight acceleration in the last quarter

Okay. That's helpful, Hilla. Appreciate it. I guess, secondly, just going back to the FHA comment, which is of interest. And I think it's important that you kind of noted that your buyer pool is perhaps less dependent on the source of financing than perhaps other builders. But I thought your comments also around the fact that to the extent that the sales price is above the FHA loan limit that if I heard you right that the buyers are able to make up for it with a bigger down payment. And if they so choose or still one can still get that FHA loan. So I wanted to make sure I heard that correctly, if that's indeed how you -- what you said before. And also, to the extent that you're making these pricing moves in these hotter markets. Is it fair to say that I'd presume that you're not -- this is something that's -- you're not doing in a vacuum that perhaps there's pricing in certain of these markets that's just where the price is in certain submarkets and other builders are kind of in the same boat.

Yes. I'll take the last piece, and then, Hilla, can give you some more on the FHA. We look at every community weekly. We have a robust approach to how we price our products, lots of competitive data, what are other builders are doing, not just based on how many buyers who have got lining up outside the door that want to buy a home. So we have a robust community-by-community pricing meeting that our operators execute every single week to evaluate where they can move prices on the next release of homes and etc. And we're managing to stay competitive in the market where we think we need to be price based on our product, our location and etc. And then, Hilla, can talk to you a little bit about FHA.

Yes. [Indiscernible] rate prices in a vacuum. If we raise them and no one else raise, people wouldn't buy our houses. So we're seeing somewhat in line with market, although I do agree with you, our 20% on average rate seems to be a little higher than maybe some of the peers that have disclosed so far. And then, on the FHA, I'll give you an anecdotal answer. We're definitely very concerned about affordability as we always are being up primarily entry-level focused buyer at this time. So, we're looking at bucket appraisals all the time. We want to make sure that our buyers can qualify for their mortgages and close on the home. There's very few appraisals that don't clear, but those that don't -- typically, the buyer is just putting in the excess cash to qualify. So our buyers are well-qualified and can afford the homes in the market today.

Let me just add one sentence on that much like one of our larger peers said on their conference call. The FHA loan limit is a really important goal post for us. And Phillippe spoken to this and I'll speak more to it that we need to position almost all of our communities, most of our communities at or below the FHA loan limit because that's what we believe would be affordable. The affordable line in the sand and we've been doing that, and we are doing that and that's what we're going to continue to do.

Next question today is coming from Stephen Kim from Evercore ISI.

Congratulations on the great results. Just wanted to follow-up on a couple of things. First, on the FHA thing that people have been talking about. One of the things that's interesting about the FHA, as you know, is that they raise those loan limits based around what home prices are doing. They do it once a year, so you got a little bit of a ways to go, but as you are contemplating opening up new communities and want to stay below that ‘FHA loan limit,’ I assume that you are factoring in your thinking that the FHA loan limit is most likely to rise at a double-digit rate. By the time these communities are open, is that correct?

That is incorrect. We always underwrite our land at current pricing. And we try to think about underwriting our land at normal absorptions. So we do not underwrite land assuming that there's going to be an FHA ceiling raise and we don't underwrite land assuming that prices are going to be appreciating from here. That's really the discipline. Now I can't speak for everyone, but that's our focus right now. We're moving further out, we're buying bigger deals where we can leverage costs, but our focus is to stay below current FHA limits on buying new land.

It's just an additional layer of conservancy that we have.

When we open up to increase prices, if the market gives it to you and the FHA limit rises, and then I don't need to remind you generally you track it as closely as we do. FHA limits rose until they dropped, right? And when they drop a lot of us are caught off guard and if your target is an entry-level community focus. So for us, it's safest to model today, not expectations for growth for tomorrow.

Yes, I get it. Great. So yes, that's really bullets then for the outlook for next year. With respect to the communities, I think you indicated that you are the 26% larger on average, I think, for the communities that you're looking to bring on. My question is, are those new communities geared to run at a higher absorption rate as well? Or is your intention to live in those communities for longer?

Either/or if the market remains elevated, we're hoping to avoid turning over more than 1/3 of ourselves every single year, trying to become more efficient. But if we're out there for four years, instead of three years out of four month pace or a five month pace, that works just fine as well as it relates to how we underwrite the land. So it's a little bit of both. But the primary focus is just to avoid the turn of our communities. If we want to get to 300 communities, we want to open up about 100 a year. As we go to 400 communities, we want to open up 125 to 150 a year. And that's really the math we're running on the size of deals we need.

Yes, helpful. And then, you talked about the -- I think, earlier in the remarks, I may have missed it, did you talk about analyzing the loans that are in your backlog that -- and your buyers and your backlog to determine what kind of mortgage rate they could sustain? Because I know that a couple of your peers have done that, and they've sort of suggested that they could see mortgage rates go above 4% and still really not have any stress in their backlog. Wanted to see if you guys have specifically looked at that.

Yes. I'll take that one, Stephen. So we did the same analysis. We did 50 and a 100 bps strike test on our existing backlog and a very, very low percent like 5-ish, we have 5-ish percent would have an issue if we had a 100 bps increase. Now as a reminder, that's if they bought the exact same home. Certainly, they could just tick down to a slightly less expensive house and buy something else. So we think that there's very little deterioration risk on qualification. Now the question is, if you had a 100 bps increase would there just be a pause from a psychological issue, that's a different question. But from a qualification issue, we don't seem to have too many concerns on the financial stability of our buyers.

Our next question today is coming from Carl Reichardt from BTIG.

I'm reminded a few years ago, when Steve was talking, wondering about when gross margins could get above 20%. Just look at the numbers today. I wanted to ask, one, just about land and how you're looking at it, Hilla, in particular, how much utilization of land banking are you using now versus plain vanilla third-party lot developers versus self-development on the stuff that you're looking at today.

Yes. It's still heavily weighted toward self development. We are seeing in the entry-level space. We are seeing sort of structured takedowns with the land seller. But we're doing almost 0 kind of traditional off-balance sheet financing with a third-party. We have some partners that we are working on relationships with if we need to leverage that to achieve our growth goals. But for the most part, anything that's on option today is through the land seller and it's sort of a structured land seller stage takedown type of option.

Okay, thanks Phillippe. And then, we talked about entry level. Can we talk about move up for a second? I mean I know in it's only 1/4 of the business now, but are you seeing similar pricing power, similar margins to the entry-level now? And then, sort of over the longer run, where do you think the entry-level as a percentage of your business kind of tops out? Where are you comfortable? Thanks.

Yes. Certainly the year-over-year absorption pace in the two segments is about the same. We've seen an increase there. But our move-up communities are absorbing at like close to five, while our entry-level level is six. So there's a discrepancy there. It is a smaller percent of our business right now, but that's mostly just due to the elevated pace that we're getting out of entry level. As we look at new land right now, I would tell you that LiVE.NOW. is more attractive to us. We're getting better pricing on LiVE.NOW. land and 1MU land. 1MU land appears to be more frothy and pricy, for what we're looking for. So we may see a slight trend from what our long-term goals are for line over the next couple of years. But at the end of the day, we want to be somewhere between 60%, 70% LiVE.NOW. and 30% to 40%, 1MU, depending on what the strength of the market is.

Our next question is coming from Deepa Raghavan from Wells Fargo.

I'll start with April commentary, are you able to comment on the strength of April orders so far perhaps and just how it compares versus how you exited March? I'm assuming your comps are going to be easy as well. So if you can level set some expectations for us.

Yes. We don't give out guidance in the quarter, but on sales and orders but the market hasn't done anything different than it was doing for the last six months. The supply constraints are still there. The demand is still there. The low interest rates are there. Nothing's really, really changed from that perspective. April is still strong. As you pointed out, the March and April comps are a little weird because of COVID last year. And then, we saw this big surge that occurred in May and June when everyone realized that during COVID they actually want to buy a house. So -- but right now, the market doesn't feel like it's any different than March. And it feels like it's just continuing on. And I really just don't see anything out there that's slowing it down right now.

Yes. Just to reiterate, I know you guys have our numbers, but we actually had higher sales in Q2 last year than Q1 despite COVID, April was tough but May and June recovered. So the year-over-year comps do not ease for us in Q2 over Q1.

Got it. Yes. All right. That's helpful. And my reference was more April comps, but yes, but that's helpful too, so impressive gross margins. Obviously, our pricing power is solid. However, you're ramping up those communities at a time when supply chain has some hiccups and also, these are highly inflationary times. Can you talk to how you're trying not to be impacted more than the market on the cost side because of your overwhelming demand needs, especially with that the 300 community count target out there that you are pretty adamant on hitting. How do you achieve the balance, so you're not impacted more than the marketing cost?

And I assume your, the question is around vertical costs, not land costs?

Yes, vertical. That's right.

Yes. I mean, we just believe there's two things about our strategy that we're leaning into that we think allow us to sort of manage our costs in an environment where costs are stable and an environment where costs are unstable. The first one is everything we've done to streamline our product. Our product is extremely repeatable. We removed complexity. We've reduced the number of products that go in our product. So we're very streamlined and we have the ability to source products probably differently than if you had more products and align ourselves with our vendors and create relationships and plan out of business. The second piece is really just the spec strategy. And every time we open up a new LiVE.NOW. community, we open it up with a bunch of specs because that's what those buyers want. And we're able to be really thoughtful. We're able to plan that with our trade partners. Cadence out our production appropriately and come out of the ground and manage our costs as best we can. So it's really about the streamlined product. And secondly, the specs is how we sort of navigate that. And we're very comfortable as we open up these communities, we opened up 30 this quarter and we opened them up with good margins and good cost structure. The production was there. We were able to get the home started and get them framed and move them through. So that's really where our strategy is.

Okay. So what I'm hearing is, you're not impacted any more than the market. Your cost base is pretty similar to what the market and the rest of the industry is actually taking on, right?

Yes. I mean I think lumber is hurting everybody the same, honestly. I think the only differentiator is whether you're able to actually get the product to your job sites, but everyone's kind of experiencing the cost. We have less products that go into our homes. So we see less cost pressure from all the other products that don't go into our homes. But yes, I think we're all feeling it the same and we certainly aren't feeling it any more than anybody else.

Our next question is coming from Truman Patterson from Wolfe Research.

Steve, I think the enthusiasm is palpable from the release in the call. So with that, I was hoping, Steve, that you could elaborate a little bit on your thoughts on lumber. You mentioned potentially or hopefully easing, I believe, what was the phrase. So any thoughts there? And then, also on just your cost inflation expectations that are embedded in your 25% gross margin guidance moving forward, just what sort of acceleration you're expecting to see?

Sure. But let's let Phillippe do that. If you got a question about fishing, I can probably answer that for you, but I think [indiscernible] for that.

Yes. I don't think anywhere in our remarks, did we say that we thought costs were going to ease in 2021. Everything we're seeing would suggest that we're going to continue to see pressure lumber futures are up. We're about to relock across most of our footprint and we have material increases that are going on. That being said, we've had the pricing power to more than overcome that and we don't see that changing anytime soon as we look out over the remainder of 2021. So costs are up, costs are going to continue to go up until there's some catalysts on the lumber side. I don't see that changing in the near term. But we think we have the pricing power. The pricing we've already taken over the first 90 days and then continue to take as we move through Q2 to maintain our margins that we've guided to.

Yes. As we model, Truman, when we're giving doing our guidance, we're building in some expectation of increased commodity cost, right? So we mentioned there's a lot of rate locks coming up for lumber over the next couple of weeks. So we're modeling that in the numbers that we provided in the guidance.

Okay. Okay. Thanks for that. And then, you all reiterated your mid-2022 community count guidance multiple times. It seems like you're gaining some traction there. Community account inflected positive sequentially. So clearly, improvement there and stabilized. Could you just discuss a little bit how conditions may have changed over the past quarter or two, your ability to get communities opened? Have there been additional municipal delays, any issues in developing land, tightness in your local land and divisional teams. I'm just trying to understand what some of the potential risks are in really hitting that 2022 community count target?

Yes. I mean, it's not getting any easier. The municipalities aren't moving any faster and there's a lot more people trying to get communities open that are clogging up the system. Our teams are doing a great job moving through it and executing. We've said it before, but we have the land loaded and we're processing it to get to our 300 goal in Q2. I'm extremely confident that we're going to get there. You guys are going to start seeing that number move up dramatically in the back half of this year and then continue through next year. We're one quarter further into that commitment that we made, I think, in Q3 of last year and it's only getting more clear, right, things are happening on time. Weather events haven't occurred and slowed us down. We're getting the land processed and we're tightening up those time lines. So for us, we're just another quarter more confident in committing to that number. But at the same time, if there was a significant weather event or cities start to shut down for some reason, which I can't predict, we would obviously be impacted. But right now, everything is to go, and we're very confident about hitting that number.

Truman, this is the theme in the prior comment. We'd like to air in the side of conservatism. So we've built in some cushion on that 300 community come as well. So hopefully, we've appropriately modeled those time delays and potential expansion in our municipal approvals to still hit that 300 community count target on time.

Our next question is coming from Susan Maklari from Goldman Sachs.

My first question is on the SG&A. I think when you reported back in January, you had suggested that you were targeting something just north of 10% for this year. But when we think about where you started the first quarter, actually below that 10% and kind of the normal seasonality of the cadence that we usually see, does that suggest that, that is probably coming down? And if so, what is -- any kind of new guide there that you can give us?

That's a great question, Susan. I think it's a combination of two things. Number one is the higher ASPs than we had anticipated that 20% lift that we mentioned. That combined with our ability to hold back on some sales and marketing expenditures, whether it's a function of using more technology, we are just not meeting those effort right now due to the accelerated demand in the market allow it to benefit on both side. I think it's fair to say that Q1 came in notably lower than what we were expecting and guiding Q. Probably fair to see that there's some incremental pickup in leverage for the balance of the year from what we were thinking in Q4. Although as we mentioned in the prepared remarks, we want to caution there are some incremental costs that still need to be incurred that you'll see the dollar expanding, maybe the leveraging not being penalized as we might have anticipated but there are going to be some incremental dollar spend in SG&A in the back half of the year as we ramp up the community count.

Okay. That's helpful. And then, my next question is around the cancellation rate. Can you tell us where that sell in the quarter and any kind of changes or what's impacting that if there were any meaningful shifts?

Yes. Hilla was looking at it. I think it was 11%. We typically think we're going to be somewhere between 15% and 20%. So especially entry level. So it's very low right now. As you can imagine, there's a tremendous amount of urgency with our consumers to hold onto their house and get into their house. There's not a lot of second guessing the decision and buyer remorse. So it's really low right now.

Yes. As Phillippe mentioned is that the world normalizes, we're very comfortable. And in fact, we'd like to see that number tick up a little bit more. That means we're getting more people into the funnel, looking at our homes. We much rather have a wider pool with more [fallout] [ph] than a smaller pool that 100% qualified at the entry-level space.

Our next question today is coming from Jade Rahmani from KBW. Your line is on line.

Jade? Might be on mute.

[Operator Instructions] Ladies and gentlemen, that does conclude our question-and-answer session. I'll turn the floor back over to management for any further closing comments.

Well, thank you again for attending our call. We really appreciate your interest. We look forward to talking to you next quarter. Hope everyone has a great day. Thank you.

Thank you. That does conclude today's teleconference webcast. You may disconnect your lines at this time and have a wonderful day. We thank you for your participation today.