Mandy Ginsberg
Analyst · Deutsche Bank. Please go ahead
Sure. Let me take that one, Kunal. So as you said, I mean, despite the fact that Facebook launched dating over a year ago internationally and then late last year in the U.S., our fundamental view has not changed. And it’s not changed just because that’s what we thought, it changed based on the data that we’re seeing. Awareness, certainly for Facebook Dating, is growing, and they’ve been promoting it inside of their app. And of course, we are not going to underestimate Facebook, given how many millions of millions of users are on their platform and the friction is low, so why not have people try it? So why wouldn’t people try it? That said, we watched pretty obsessively every KPI across all of our brands. And we really have not seen any correlated negative impact across any of those brands, even the brands that we were more concerned about, that we thought there could be more overlap, but we just haven’t seen it. There has been a lot of multi-app usage, so people under 35 were using 3 to 4 apps that’s still growing. And so not surprising that one of these apps or there could be incremental usage as a result of Facebook, given sort of how long the friction is. We also – we haven’t seen an impact in any other platforms. We’ve also been watching clearly on Tinder, too. We believe there’s very little overlap on Tinder, which is obviously our largest app is young people, 19-year olds, 18-year olds, 20-year olds, they’re just not signing up for Facebook, which is not surprising since that’s probably where their parents would be. And over time, places like in Asia, the more people who use products and the more rich the competitive landscape is, we actually think could help normalize this category and raise – the tide that raises all ships. It actually could be beneficial for the category purposes. So we are still cautious, and we’ll never have too much interest around this, because they’re a big player. But we think that we can compete, and the reason we think can compete is because we will continue to aggressively innovate our products. And that’s the one thing we do every single day, and we do think that, that provides some advantage.