Earnings Labs

Madison Square Garden Sports Corp. (MSGS)

Q3 2013 Earnings Call· Fri, May 3, 2013

$333.59

+1.12%

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Transcript

Operator

Operator

Good morning. My name is Cristy, and I will be your conference operator today. At this time, I would like to welcome everyone to The Madison Square Garden Company Fiscal 2013 Third Quarter Earnings Conference Call. [Operator Instructions] I would now like to turn the call over to Ari Danes, Vice President of Investor Relations for The Madison Square Garden Company. Please go ahead, sir.

Ari Danes

Analyst

Thanks, Cristy. Good morning, and welcome to The Madison Square Garden Company's Fiscal 2013 Third Quarter Earnings Conference Call. Joining us this morning are members of the MSG management team, including Hank Ratner, President and CEO; Bob Pollichino, EVP and Chief Financial Officer; Mike Bair, President, MSG Media; Melissa Ormond, President, MSG Entertainment; and Dave Howards, President, MSG Sports. Following a discussion of the company's financial results, we will open the call for questions. If you do not have a copy of today's earnings release, it is available in the Investors section of our website at themadisonsquaregardencompany.com. Please take note of the following. Today's discussion may contain statements that constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that any such forward-looking statements are not guarantees of future performance or results and involve risks and uncertainties, and that actual results or developments may differ materially from those in the forward-looking statements as a result of various factors, including financial community perceptions of the company and its business, operations, financial condition and the industry in which it operates and the factors described in the company's filings with the Securities and Exchange Commission, including the sections entitled Risk Factors and Management's Discussion and Analysis of Financial Condition and Results of Operations contained therein. The company disclaims any obligation to update any forward-looking statements that may be discussed during this call. Let me point out that on Page 5 of today's earnings release, we provide consolidated operations data and a reconciliation of adjusted operating cash flow, or AOCF, to operating income. I would now like to introduce Hank Ratner, President and CEO of The Madison Square Garden Company.

Hank J. Ratner

Analyst · Morgan Stanley

Thank you, Ari. The third quarter of fiscal 2013, we reported consolidated adjusted operating cash flow of approximately $92 million, a 14% increase versus the prior year quarter. We are pleased with our results for this quarter as we successfully managed our business through the NHL work stoppage. Looking ahead, we expect to continue to benefit from our ownership of valuable content and distribution, which includes the New York Knicks and Rangers, the Radio City Christmas Spectacular franchise, our Sports and Entertainment networks and our portfolio of iconic venues. We also have long term NBA and NHL collective bargaining agreements now in place and the majority of arena transformation construction costs behind us, providing MSG with the clearest path than at any other point in our over 3-year history as a public company. These factors, combined with our strong balance sheet, position our company well to drive continued growth. Turning to our business segments. MSG Media was the driver of total company AOCF growth for the quarter. Our Media business continues to benefit from our recurring and growing affiliation fee revenue base, a reflection of the increased value of live programming, particularly live local sports content. Our regional sports networks are experiencing strong consumer interest, with solid rating results on MSG and MSG Plus for the NBA and NHL regular seasons, as well as the first round of the playoffs. We also continued the rollout of our new programming on Fuse in the third quarter and remain committed to further improving the network's programming lineup, with the goal of increasing viewership and driving advertising and affiliation fee revenue growth. With respect to our MSG Entertainment segment, our bookings business saw improved results this quarter as our venues remain must-play destinations for a wide variety of artists and events. We also…

Robert M. Pollichino

Analyst · Credit Suisse

Thank you, Hank. With respect to fiscal 2013 third quarter results, as compared to the prior year third quarter, total company revenues were $412.4 million, up 3%. Consolidated AOCF of $91.7 million and operating income of $63.8 million increased 14% and 20%, respectively. In terms of our business segments, MSG Media generated $184.7 million in revenues, an increase of $18.5 million or 11%. Affiliation fee revenue increased $16.8 million, primarily attributable to the impact of MSG Networks being carried by Time Warner Cable for the entire quarter versus approximately half of the prior year quarter, and higher affiliation rates, partially offset by the impact of revenue recognized in the prior year quarter, which was related to Time Warner Cable's carriage of Fuse in calendar 2011. Advertising revenue increased $1.8 million, primarily due to higher advertising revenue at Fuse. Advertising revenue at MSG Networks decreased slightly, primarily due to the impact of fewer NBA telecasts as a result of the Knicks compressed schedule in the prior year quarter, combined with the impact of fewer NHL telecasts as a result of the NHL work stoppage, as well as other advertising revenue decreases. This decrease was largely offset by higher Knicks per game advertising revenue. Other net revenues were comparable to the prior year quarter as both quarters included revenue from a short-term programming licensing agreement, which as expected, expired last month and has not been renewed. MSG Media segment AOCF of $95.4 million was up 46%, primarily due to higher revenues and lower direct operating and selling, general and administrative expenses. The decrease in direct operating expenses was primarily due to lower rights fee expense, mainly a result of the shortened NHL regular season, as well as lower non-rights-related programming costs at MSG Networks, partially offset by higher non-rights-related programming costs at…

Mike Bair

Analyst · Stifel

Thanks, Bob. Turning first to our regional sports networks. Reflecting our continued commitment to bringing viewers the very best in live event coverage in original sports and entertainment programming, MSG Media won 18 Emmy Awards last month and has now won 97 Emmys over the past 6 years, including 85 for MSG Networks, the most of any single network or station in the region during that time. We've also been pleased with the ratings performance of the NBA and NHL live games on our networks this year. In terms of the Knicks, with the exception of last year's shortened season, the 2012/'13 season is the highest rated Knicks regular season since the network began tracking household ratings at the start of the 1988/'89 season. And while ratings were slightly down from last season, this was on the heels of tremendous growth of the last 2 regular seasons, including over 80% ratings growth in the 2011/'12 season and 100% growth in the 2010/'11 season. Hockey fans have also helped deliver strong ratings growth for the Rangers, Devils, Islanders and Sabres. For example, Rangers' average total household ratings this season were up over 65% versus last season's average. While the decrease in the number of NBA and NHL telecast impacted advertising results this quarter at MSG Networks, advertising revenue on a Knick's per game basis increased significantly, primarily due to higher advertising rates as we continue to benefit from the team's strong ratings base. In addition to being the local broadcast home of the Knicks and the NHL, MSG Networks is again providing exclusive local coverage of the WNBA's New York Liberty, televising all 17 of the team's home games this upcoming season. And with respect to Major League Soccer's New York Red Bulls, MSG Networks will air 21 of the team's…

Melissa Miller Ormond

Analyst · Credit Suisse

Thank you, Mike. We are pleased to report that our iconic venues continued to receive critical acclaim. Madison Square Garden was named 2012 Arena of the Year by Pollstar Magazine for the 11th consecutive year, an award The Garden has won 18 of the past 20 years. Competing against arenas across the country, this honor was particularly impressive since the arena was unavailable for entertainment events from mid-April through October due to the Transformation. Pollstar also ranked Radio City Music Hall the #1 grossing theater-size venue worldwide in 2012, while 5 of our revenues were listed in Billboard's top 10 year-end rankings in 2012, including Radio City, which again, placed first in this class. For our fiscal third quarter, the strength of our venues, markets and marketing expertise, once again attracted a strong and diverse line of artists and events. Highlights at The Garden included performances by Maroon 5, Swedish House Mafia, Pink, Passion Pit, Armin van Buuren, Jason Aldean, and the 137th Annual Westminster Kennel Club Dog show. While at Radio City Music Hall, notable performances included Ed Sheeran, Keane and Fun, as well as Samsung's highly publicized launch event for its Galaxy S4 smartphone. The Theater at Madison Square Garden continues to thrive as a key destination for some of today's most popular family shows, which included extended runs in the third quarter by Sesame Street Live and Disney Live. In addition, we hosted The Who for a special charity event and the popular Wheel of Fortune game show, which celebrated its 30th anniversary by taping multiple episodes in the theater. At the Beacon Theatre, which posted solid growth in the quarter, highlights included 11 sold-out Allman Brothers fan shows for their annual residency, as well as multi-night engagements with Nick Cave & The Bad Seeds, Randy Carlyle…

Dave Howard

Analyst · Bank of America Merrill Lynch

Thank you, Melissa. The Knicks and Rangers again played at or near capacity crowds each game at The Garden this season as consumer demand remains robust for the Knicks and Rangers. Further, Knicks season tickets were sold out for the third consecutive year, and the Rangers for the sixth consecutive year for the 2012/'13 seasons. We also remain optimistic about the ticket sale's outlook for the 2013/'14 seasons. In March, we announced that season ticket prices will increase an average of 6.4% for the Knicks and 4% for the Rangers. We recently began the season ticket renewal process and are pleased with the current pace of sales. In addition, The Garden's seating capacity for Knicks and Rangers games next season will increase by approximately 800 seats, largely due to the addition of the Chase, Bridges and the Budweiser Fan Deck, bringing the seat count back to pre-Transformation project levels. With respect to the Transformation, we recently unveiled plans for the fall debut of a new 9th floor signature suite level, which will include 18 suites that offer access to more than 200 Annual Sports and Entertainment events, with every suite delivering a centerstage view for concerts, along with the state-of-the-art amenities our customers have come to expect. In addition, the signature suite level will feature a new lobby area with a special collection of memorabilia and stories that pay homage to the legendary athletes and entertainers who have left their signature on The Garden's rich history. The sales process is currently underway for the new signature level suites, which will become part of The Garden's portfolio of new premium hospitality offerings, which also includes the 1879 Club presented by JPMorgan, the Delta SKY360 Club, our Event Level Suites, the Lexus Madison Suite Level and the Madison Club presented by Foxwoods,…

Ari Danes

Analyst

Thanks, Dave. Cristy, we would now like to open the call for questions.

Operator

Operator

[Operator Instructions] Your first question comes from Ben Swinburne of Morgan Stanley.

Benjamin Swinburne - Morgan Stanley, Research Division

Analyst · Morgan Stanley

Hank, I have 2 for you. I'd love if you could help us think about the third and final phase of the Transformation from a revenue perspective versus the first 2 summers. If you look at the results of the company over the last, really, 18 months, clearly, the return you're getting is strong and the performance has been at least better than a lot of people expected. So when you look at the things you're putting in place this summer, help us think about, at least directionally, what those might mean to the company versus the last 2.

Hank J. Ratner

Analyst · Morgan Stanley

Okay. Well, remember, it's just not about what's happening in the third phase, it's also what's happened in the prior phase. Because all the things that happened this current season didn't have their full impact. So there's always the lag effect with everything that we do here. And one of the biggest lags is ultimately going to be the conclusion of the Transformation in keeping The Garden and the theater open for the full 12 months instead of the approximately 7 months that it's been open for the last couple of years. And you'll see that, not only in Sports, but you'll see that more so in the Entertainment segment. So I think that's one of the biggest factors when we're concluded and we hit our first full fiscal year that we don't have a shutdown involved. But more specific, as it relates to the third phase, and we start off with the 18 signature suites that we just discussed that we've recently put up for sale, talk about the increase in our seating capacity going back to the pre-Transformation levels. We have a whole bunch of new sponsored assets coming on. We're going to have an unbelievable new lobby, which is going to be known as Chase Square, which Chase has sponsored. So that assets will kick in. As well as of the new bridges, again, something that you won't see in any venue in the entire world. We think they'll be nothing short of spectacular, and those also are sponsored by Chase. On the 10th floor, there will a new Budweiser Fan Deck. So again, that deal will be kicking in. And again, the biggest thing though is the full effect, which you won't hit until we get to our full fiscal 2015 year, where you'll see all the effects of all the new products, as well as The Garden and the theater being open for the full year hit. But until that time, the lag will still continue and new assets will still be coming on.

Benjamin Swinburne - Morgan Stanley, Research Division

Analyst · Morgan Stanley

That's very helpful. And then I just was wondering if you could put into context for us the permit situation with the city. There's just a lot of press and political noise out there, I'm trying to figure out if there's something we should worry about or -- and what timing is on resolution there from your perspective?

Hank J. Ratner

Analyst · Morgan Stanley

That's a government required process. We're in the midst of that process, we expect it to be done by the summer. And we believe that our permit will be renewed within that timeframe.

Operator

Operator

Your next question comes from Bryan Goldberg of Bank of America Merrill Lynch.

Bryan Goldberg - BofA Merrill Lynch, Research Division

Analyst · Bank of America Merrill Lynch

I've got 2 quick ones. Could you give us some color on the thinking around the Nassau Coliseum opportunity. The press is reporting a proposal of $250 million of CapEx to renovate and develop the surrounding areas. So I'm just wondering, how should we think about the potential here for your business and would you be taking on 100% of the economics or would there be a partner?

Hank J. Ratner

Analyst · Bank of America Merrill Lynch

Well, what we've been talking about for a while now is our search for growth opportunities in order to increase long-term shareholder value. A project like the Nassau Coliseum comes and it's directly in sort of our sweet spot for that. It's an arena business, it's something that we know very well, we know how to sell tickets, we know how to book acts, we know how to produce products, we also how to sell sponsorship. It's really what we do. And then you look at the location in the Nassau Coliseum, it's right in the marketplace where we have 4 other venues and we have 2 cable networks. So then you look at the job that needs to take place on the 77-acre site there, you need to renovate a building. And I don't think there's anybody better at renovating buildings than we are, whether it was the restoration of Radio City or the Beacon or whether it's the Transformation of The Garden or the renovation of the Forum that we're undertaking. Again, this is what we do. So as far as growth opportunities available to us, the Nassau Coliseum is one that we're very, very comfortable with. Having said that, there are 77 acres available there and we look that there's more to that project than the Coliseum itself. I think there's a great opportunity on Long Island, it's underserved from an entertainment and experience point of view. And therefore, we're partnering with many, many people there, all significant players on Long Island, and one not from Long Island and the Cordish company, who goes and builds destination locations, recently won Xfinity Live in Philadelphia right next to an arena. So this is really what they go do. So we've assembled a world-class group together. That group together is taking on the $250 million that you've heard reported, and that $250 million is not only for the renovation of the Coliseum to make it spectacular, but it's also to build 150 square-foot -- 150,000 square-foot entertainment district at Long Island Live, and that's what we think the funding will be for the group that we have assembled together for that project.

Bryan Goldberg - BofA Merrill Lynch, Research Division

Analyst · Bank of America Merrill Lynch

And, I guess, keeping on the growth potential, just a question for Dave. As the newest member of the team, I would just be curious, how are you thinking about the MSG Sports business right now? What are your top priorities and what do you see as the biggest opportunities for the business following completion of the Transformation?

Dave Howard

Analyst · Bank of America Merrill Lynch

Well, thanks. I'm really excited, thrilled to be joining the company at this time. I've been an admirer of The Garden for many years, during my time at the Met's, and I think that this is an historic moment for this company, particularly with regard to the assets that we have. And I have been particularly impressed and even amazed, from my perspective, with the Transformation project at Madison Square Garden. I've been involved with many, many construction and major renovation projects during my time with the Mets, whether that was in Florida or in Brooklyn with our new stadium, and obviously with the development of Citi Field and the process leading up to that. When I heard about the plans for The Garden Transformation, I have to say that I was skeptical that it would be able to be done on time and on budget, while operating in the building. And I stand amazed at how this project has been executed. And I am even more amazed at the quality of what has been accomplished to date, and I'm very excited about this third phase and the completion. Because what it will produce at the end is a facility that I believe is unique in all of Sports in our country. Typically, if you look around the preeminent venues across the 4 major Sports, you either have a historic venue or you have a new state-of-the-art amenity venue, but you don't ever see the combination. And we will have that unique asset, we will have this historic Mecca of sports in the heart of the largest market in the country that will be the best -- the best arena in the country. And for me, when you combine that with our marquee brands and you combine that with the…

Operator

Operator

Your next question comes from Amy Yong of Macquarie.

Amy Yong - Macquarie Research

Analyst · Macquarie

Just a couple of questions on Fuse. Can you talk about how the original programming was resonating among viewers? And can you quantify how much more programming investments are needed, either number of hours or shows that you're trying to target? And lastly, any -- can you just comment on the willingness for potential partnerships or digital initiatives?

Hank J. Ratner

Analyst · Macquarie

Well, sure. As it relates to the programming side of things, we've got this well-rounded strategy that John talk about before, which combines linear, digital and event based. It's really multiplatform. So when we look at the linear side, for example, we rolled out some new programming in December. We like that enough that we're able to renew a couple of those shows, Warped Roadies, which I mentioned earlier, as well as Billy On The Street. So we're enthusiastic about those shows. And that will compliment our ongoing acquired and movies and other programming for the network, which is a fairly typical model. Fuse News was launched in February. Fuse News is our nightly music news show, it's credible, it's our voice in the music industry. We've received quite a bit of good feedback in the industry itself, because it truly is the only place where you can get real information, real journalists across the country, who are speaking the world of music in a credible way that no one else is doing. And then as December rolls along, we're rolling out some new shows as well that we're excited about. In the digital side, I think what's interesting here is we use our Fuse.tv and our YouTube relationship to introduce content that does several things. First of all, it reaches a really broad audience against this important target for us, because that's where they live. We can activate them there and ultimately, the desire is to drive them back to the linear channel because that's where much of the economics reside. At the same time, we're able to gauge the interest in certain programming concepts. So for example, there are 2 shows that did particularly well in our YouTube channel over the course of the year, which we're now turning into linear shows and they will be introduced in the summer. And then the last piece is our event-based live coverage. Things like festivals, which I have mentioned before with South by Southwest show and others, we like because in that, it allows us to not only create content, but it also is another marketing platform for us. It allows us to bring in sponsors as well and create profitable revenue around that. So the 3 of them all work together to create content, to market against each other, and ultimately to drive revenue. I think one of the ways to gauge its interest, because it -- MSG Media, we're always, always focused on driving AOCF increases, is the support by ad sales. And the ad sales community has come out fairly strongly because you're seeing the increases in both second and third quarter, we're hopeful that, that will continue.

Operator

Operator

Your next question from Ben Mogil of Stifel. Benjamin E. Mogil - Stifel, Nicolaus & Co., Inc., Research Division: So of the 8.5 million households that currently got the regional sports networks, how many of those affiliates deals have not been renewed or how many people, if you will, are subject to not being renewed since the Cablevision renewal at the time the spinoff?

Mike Bair

Analyst · Stifel

Well, I think as Hank alluded to early on, all of our brands products are really compelling from the consumer standpoint. We've got particularly high demand going on with the networks. We see a lot of ratings increases occurring, and we know that, that delivers considerable value to our affiliates. And, as you know, talking to us the past, our affiliate deals tend to be multi-year, and they typically have annual escalators built in. So certainly, they come up from time to time. I think we're in a very solid place with our relationships and our agreements right now, but that being said, I can't provide really specific guidelines on our affiliation growth rates or the affiliates themselves.

Hank J. Ratner

Analyst · Stifel

I think we could just add that they're strategically staggered.

Mike Bair

Analyst · Stifel

Yes.

Operator

Operator

Your next question comes from Michael Senno of Credit Suisse. Michael Senno - Crédit Suisse AG, Research Division: One on Media, would you be able to provide some context on the balance of the cost to clients between the programming expenses, both rates and non-rates fees, versus the SG&A spending decline, which is more of a normalized rate, just give us some context for how to think about this moving forward? And then also on the Entertainment side, are you able to provide a time horizon, an investment magnitude for the production at Radio City that you're investing in?

Robert M. Pollichino

Analyst · Credit Suisse

Sure. This is Bob Pollichino. On the first question, when you see in the Q later today, it will be pretty clear. When you look at our direct operating expenses, what you're going to see is that there's about $7.4 million in direct operating cost decreases. The components of that -- the largest component of that is the decrease in programming acquisition cost rights, which is what I think you're alluding to. And the majority of that, that's $7.3 million, so the majority of that rights fee is primarily due to the NHL work stoppage. And then you're going to see in the SG&A, selling, general and administrative expenses, that the expenses decreased $4 million, and that's really driven by the decrease in certain marketing costs related to affiliate dispute. So that's the significant piece of that.

Melissa Miller Ormond

Analyst · Credit Suisse

And to your Entertainment question, given the success of the Radio City Christmas Spectacular over the last 80 years, we feel like we're uniquely positioned to create a second large-scale theatrical production for Radio City. Having said that, we're still in the development phase and don't have specifics around the launch, the premiere date or anything else. We still have a fair amount of work to do on that.

Operator

Operator

Your next question comes from Michael Morris of Davenport & Company. Michael C. Morris - Davenport & Company, LLC, Research Division: Two questions. First, on Fuse, can you talk a little bit more about how it fits in with you strategically over the longer term, particularly in reference to some of the press reports that have been out lately talking about the possibility of perhaps selling that asset or partnering with that asset? And then second, on the Entertainment segment, you talked about getting back to AOCF profit over the longer-term. Can you help us understand a little better what that profitability can look like? It's difficult because I know you have the investment going on. But if you look back before the Transformation started, when you were at a mid- to high-teens profit margin at that segment, is that the kind of profitability that a mature, developed venue can deliver? Any color there will be helpful.

Hank J. Ratner

Analyst · Davenport & Company

As it relates to Fuse, I think we find Fuse to be a unique asset with unique growth potential. It is a fully distributed Cable network, again, carried by every major distributor in the United States. It has approximately 65 million subscribers, more when you look at Nielsen. And you can't replicate that today. You can't build that distribution today. And that's why you hear us talk about the investment we've made in programming. The better we can program it is the more viewers we can add is the more value we can create, whether through advertising or affiliation renewals. And we look at ways all the time in order to strengthen all of our assets. We don't comment on hypotheticals about rumors about interest of others in an asset like that, but we do look at ways potentially to strengthen our assets if they're available to us. But we do think Fuse is a -- has real growth potential, and again, it's a real valuable asset because of that beachfront real estate that's been built through the distribution.

Melissa Miller Ormond

Analyst · Davenport & Company

With regard to your Entertainment question, we do remain confident that we will return the Entertainment group to positive AOCF. The single most important driver of that return is the Transformation concluding and having the arena and the theater online 12 months a year. In addition, we continue to believe in the theater network that we have, Radio City, Beacon, Chicago Theatre, Wang, and they are all strong contributors to the strategy of the entertainment group. And in addition to the current core business, we feel we have the right strategic initiatives to help further drive growth in the segment, including the Forum when that comes online and the planned large scale theatrical production at Radio City.

Operator

Operator

Your next question comes from David Miller of B. Riley & Co.

David W. Miller - B. Riley Caris, Research Division

Analyst · B. Riley & Co

Just looking at your MSG Networks strategically overall, we're out here in Southern California, there's a lot of New Yorkers out here, I'm from the tri-state area myself, I don't have to tell you there's a lot of folks from the tri-state area and probably pretty much every single major DNA in the United States. So with that as backdrop, are you guys under any -- or having any discussions or are considering having any discussions with cable systems in other parts of the country about extending MSG's brand nationally? It seems to me, with the programming that's on there and just the passionate following that you guys have with these 2 teams, you can really extend these cable affiliate fees and really create a growth driver on that line. Any comment you wish to make would be helpful.

Mike Bair

Analyst · B. Riley & Co

Sure. There are -- as you know, being out there, what's going on in the Los Angeles market, there are certain rights restrictions that all area -- artisans have that results to the program they carry with the leagues, and those are very, very specifically defined. And within that geographic area, we all have, to the best of our ability, build audience, build value and that's exactly what we do here. We think we do it particularly well here. But having said that, we also know that our brands, which include the Rangers and the Knicks and others, have a tremendous following across the country. And so we are always looking at accreting the kind of programming that will extend beyond the live events, and we are in the process of looking at those things right now. Key is, can you monetize it? We think ultimately we can. We do believe there will be opportunities down the road for us to create more programming opportunities off these very potent brands.

Operator

Operator

Your next question comes from Martin Pyykkonen of Wedge Partners.

Martin Pyykkonen - Wedge Partners Corporation

Analyst · Wedge Partners

Two questions. One, I'm trying to, for modeling on the playoffs, Bob's comment, and I remember the numbers from last year, just trying to understand that the direct contribution, I'm assuming, is just revenue minus direct OpEx. So you're not including SG&A, D&A, so AOCF effectively would be a little bit lower, that's just kind of a housekeeping question. And then as you look at this year, if you try to model it on a per game, basically your direct contribution, you're saying last year about $1.3 million, I'm assuming that would be up somewhat fairly nicely considering that this year's playoff games, however far both teams go, you've got higher ticket prices roll through, you've got higher concessions from the Phase II being done, and then relatively speaking more for the Knicks. Last year was tilted more to the Rangers' performance. But with the Knicks, you've got overall higher ticket prices for them compared to the Rangers and more seats. So I don't know if you want to give any sort of range or guidance so to speak, but $1.3 million on direct contribution per game last year would be up this year. And a second question, if I can, is the Nassau Coliseum and the way, Hank, you described it in terms of the adjacent acreage in the entertainment center kind of, to me, opens up the fact that there's probably more arena opportunities across the country than maybe I was thinking before, with the L.A. Forum being kind of a unique gem and a sweet pickup based on the facility. But you could actually be looking in maybe more expansive number of opportunities in places that would have, say, an existing arena that's more or less okay, but will have some adjacent acreage that you can go in and essentially develop the entertainment real estate around that.

Robert M. Pollichino

Analyst · Wedge Partners

Okay. So starting from the top. You're right about the housekeeping issue. What we're talking about is direct contribution, what we spend or choose not to spend on marketing initiatives, that's sort of a period-by-period decision, so it's hard to predict that. So you're right, their contribution would be lower to the extent we spend money on it. But it's not anything of significance. As far as the averages that we're still using right now, is around $1 million, they haven't changed dramatically from last year. You have to take into consideration all the economic considerations of the home and away, the lead shares, so it's a little bit more complicated than just pricing increases in food and beverage. So I think a good estimate would be what we saw in the last period as well.

Hank J. Ratner

Analyst · Wedge Partners

As far as venues, we look to see if there's an underserved market and there's an opportunity there. If there's the adequate population in order to go support it, enough product, and you're correct, if there is adjacent real estate and there's a need for development there, that's an opportunity as well. We hope that we can find more, but they have to meet the proper criteria. It just wouldn't be any place that we go, it would have to be the right place.

Operator

Operator

Your last question is coming from David Joyce of ISI Group.

David Carl Joyce - ISI Group Inc., Research Division

Analyst · ISI Group

I was wondering if you could just comment some more on the entertainment side, on how competition has been with Barclays involved? And what might be going on with the ticketing industry for you in terms of the dynamic ticket pricing, how that plays into maybe why you had sold the Live Nation shares. And any ticketing and competition color will be helpful.

Melissa Miller Ormond

Analyst · ISI Group

Taking your first -- your last point first on dynamic pricing. We, for the last 2 years, on the Christmas Spectacular, have implemented dynamic pricing strategies to great success. And bear in mind, dynamic pricing is on the higher-priced seats, making them correctly priced, sometimes higher, and on the lower-priced seats, similarly making them correctly priced, to yield the maximum gross potential. We'll continue to employ that strategy with Christmas show, with family shows, with the new theatrical production we plan to launch. There's a lot of opportunity on those shows that have a great deal of ticket inventory. When you're in a position of not having a lot of sold-out shows on concerts and so there's less of that opportunity, we just have to price it right upfront. In terms of competition from Barclays, we're still not seeing a great deal of impact, really no impact. Our third quarter results were similar to what they were last year, year-over-year. And, as you know, The Garden continues to be critically acclaimed and what we need is date, but we're not seeing direct impact from Barclays.

Operator

Operator

At this time, there are no further questions. I will turn the floor back over to Ari Danes for any closing remarks.

Ari Danes

Analyst

Thank you for joining us. We look forward to speaking with you on our next earnings call. Have a good day.

Operator

Operator

Thank you. This does conclude today's conference call. You may now disconnect.