Hank J. Ratner
Analyst · Macquarie
Well, sure. As it relates to the programming side of things, we've got this well-rounded strategy that John talk about before, which combines linear, digital and event based. It's really multiplatform. So when we look at the linear side, for example, we rolled out some new programming in December. We like that enough that we're able to renew a couple of those shows, Warped Roadies, which I mentioned earlier, as well as Billy On The Street. So we're enthusiastic about those shows. And that will compliment our ongoing acquired and movies and other programming for the network, which is a fairly typical model. Fuse News was launched in February. Fuse News is our nightly music news show, it's credible, it's our voice in the music industry. We've received quite a bit of good feedback in the industry itself, because it truly is the only place where you can get real information, real journalists across the country, who are speaking the world of music in a credible way that no one else is doing. And then as December rolls along, we're rolling out some new shows as well that we're excited about. In the digital side, I think what's interesting here is we use our Fuse.tv and our YouTube relationship to introduce content that does several things. First of all, it reaches a really broad audience against this important target for us, because that's where they live. We can activate them there and ultimately, the desire is to drive them back to the linear channel because that's where much of the economics reside. At the same time, we're able to gauge the interest in certain programming concepts. So for example, there are 2 shows that did particularly well in our YouTube channel over the course of the year, which we're now turning into linear shows and they will be introduced in the summer. And then the last piece is our event-based live coverage. Things like festivals, which I have mentioned before with South by Southwest show and others, we like because in that, it allows us to not only create content, but it also is another marketing platform for us. It allows us to bring in sponsors as well and create profitable revenue around that. So the 3 of them all work together to create content, to market against each other, and ultimately to drive revenue. I think one of the ways to gauge its interest, because it -- MSG Media, we're always, always focused on driving AOCF increases, is the support by ad sales. And the ad sales community has come out fairly strongly because you're seeing the increases in both second and third quarter, we're hopeful that, that will continue.