Earnings Labs

MSA Safety Incorporated (MSA)

Q1 2012 Earnings Call· Wed, Apr 25, 2012

$164.32

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Transcript

Operator

Operator

Welcome to the MSA First Quarter Earnings Conference Call. My name is John and I’ll be your operator for today’s call. [Operator Instructions] Please note that this conference is being recorded. I will now turn the call over to Mr. Mark Deasy. Mr. Deasy, you may begin.

Mark Deasy

Analyst

Thank you, John and good morning, everybody. As John said, I’d like to welcome everybody to our first quarter earnings conference call for 2012. As John said, I’m Mark Deasy, Corporate Communications Director. And joining us on our call this morning are Bill Lambert, President and Chief Executive Officer, Dennis Zeitler, our Senior Vice President and Chief Financial Officer, Joe Bigler, President of MSA North America, Ron Herring, President of MSA International responsible for Europe, Northern Africa, Russia, the Middle East and India, and Kerry Bove, President of MSA International responsible for Asia, Australia, Sub-Saharan Africa and Latin America. Our first quarter press release was issued this morning at 8:30 and we hope everyone has had an opportunity to review it. The release is posted on the homepage of MSA’s website at www.msasafety.com. This morning, Bill Lambert will provide his commentary on our first quarter performance and then Dennis will review our financials in more detail. And after Dennis’ comments, we will open up the call for your questions. Before we begin, I want to remind everybody that the matters discussed on this call with the exception of historical information are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 as amended and Section 21E of the Securities and Exchange Act of 1934 as amended. Forward-looking statements, including without limitation, all projections and anticipated levels of future performance involve risks, uncertainties and other factors that may cause our actual results to differ materially from those discussed here. These risks, uncertainties and other factors are detailed from time-to-time in our filings with the Securities and Exchange Commission, including our most recent Form 10-K, which was filed on February 22, 2012. You are strongly urged to review all such findings for a more detailed discussion of such risks and uncertainties. Our SEC filings can be easily obtained at no charge at www.sec.gov, our own website and a number of other commercial sites. That concludes our forward-looking statements. So at this point, I would like to turn the call over to Bill Lambert for his comments. Bill?

William Lambert

Analyst · Sidoti & Company

Thanks, Mark and good morning, everyone. Let me begin by saying thank you for joining us today on this conference call and for your continued interest in MSA. Presumably, all of you have seen our first quarter earnings release and have our financial figures with all comparisons corresponding to the equivalent period in 2011. To begin, I want to say at the outset that we are pleased to report today’s quarterly results, which demonstrate another quarter of solid performance by the MSA team. Above all, these results reflect continued demand and preference for the MSA brand around the globe and the focus that our team is placing on successfully executing our corporate strategy aimed at, one, growing MSA’s core business in both developed and emerging markets throughout the world, two, focusing on developing innovative new products that help keep our customers safe in the workplace and three, diligent management of our operating costs and business efficiency under initiatives like Project Magellan and our European transformation efforts. As you saw on our press release, our consolidated sales in the quarter were $293 million, an increase of $17 million or 6% compared to the same period a year ago. Our comparative earnings per share were $0.65 versus $0.36 per share for the same period in 2011, an increase of 80%. When analyzing our EPS, I think it’s worthwhile to note that during the quarter, we recognized pre-tax non-cash foreign currency losses of $2.4 million or roughly $0.05 per basic share after tax. So excluding these charges, our earnings per share were $0.70 per basic share in the quarter. The increase in sales volume across most of our product lines combined with our efforts to improve margins and expand MSA’s presence in emerging markets continue to positively impact our results. Our record first…

Dennis Zeitler

Analyst · Sidoti & Company

Thanks, Bill. Good morning. I would like to give you some further insight into our first quarter performance and comment on the balance sheet and cash flow statements. Additional information will be available later today when we file our Form 10-Q with the Securities and Exchange Commission. As Bill mentioned, sales in the first quarter of 2012 were a record $293 million, an increase of 6% over the first quarter of 2011 and our highest first quarter sales ever. Compared to last year, European sales were up 12%, North American sales were up 5% and international sales were up 3%. By markets, the fire service was down 4% and military was down 22%. But our industrial business, which has grown to 70% of our total sales, was up 13% over last year. In local currency terms, our industrial sales were actually up 16% with strength in each of our geographic areas. Our North American segment sales in the first quarter were up 5% compared to 2011, comprised of a 12% decrease in the fire service and a 33% decrease of military sales, both of which were more than offset by an 18% increase in industrial sales, which were 70% of our total North American sales. In our industrial business, head protection was up 15%, portable gas detection was up 15%. And fixed gas and flame detection was up 31% with a strong contribution from general monitors. Our sales of gas masks and ballistic body armor decreased this quarter in North America compared to 2011. Our international segment sales were up 3% this quarter in U.S. dollars. But were up 7% in local currency terms. Fire service was up 16%, military was down 35% on a very small base and industrial sales which were at 81% of our international sales were…

Operator

Operator

We will now begin the question-and-answer session. [Operator Instructions]. And our first question comes from Edward Marshall from Sidoti & Company.

Edward Marshall

Analyst · Sidoti & Company

What’s the encore. Well that’s promising. I thought you guys don’t give guidance, I’m kidding. Anything unusual on the gross margin that I should be aware of? I mean it was exceptionally strong in the quarter. Any one time items or any discreet items?

William Lambert

Analyst · Sidoti & Company

The first quarter was reasonably clean, Ed. Actually we had a -- we had more -- we had only negative things in the first quarter. Actually it was about 2 million of bad things that happened that we didn’t plan on, but there’s always bad things that happen. So there was nothing -- there was no particular good thing that happened that improved gross profit other than everything we’ve talked about.

Edward Marshall

Analyst · Sidoti & Company

So you look like you’ve hit another level for this year as we go forward. I’m assuming this is somewhat -- and I know you’re not going to give guidance, but you would be surprised if this is not sustainable or at least that’s your goal, I’m assuming.

William Lambert

Analyst · Sidoti & Company

Yes, you’re right, we’re not going to give that guidance. It was a very good quarter, Ed, there is no question about it and I think we hit on a lot of cylinders that we’ve been talking about in this earning call and in other investor meetings for quite a few years and you’re starting to see some of the fruits of that effort. I think that there’s -- there’s still some uncertainty out there, Europe had a very good quarter and whether or not we’re not able to really continue that kind of performance in Europe, I think is -- that’s probably where I have the lowest confidence, but the things that are happening within the North American market, the General Monitors acquisition, the introduction of some exciting new products that’s all -- it’s all helping us in a very strong way.

Edward Marshall

Analyst · Sidoti & Company

Let’s talk about Europe if we can, for a second and you said it’s the lowest confidence market, but I think there is a few things going on there with distribution markets and point of contact with the customer, et cetera. And then of course the gas -- the gas products that you’re selling into, is that really -- are those the 2 key points as to why that performance was so much better I think than what we would have expected given the GDP growth there?

William Lambert

Analyst · Sidoti & Company

Yes. That’s exactly right. At the top line, those are the key reasons. It’s the expansion of our industrial distribution. As we change our focus over the last few years, we have really tried to transition that organization more towards industrial, commercial accounts and less on government spending and that’s bearing fruit. The oil and gas market in that particular region, in that segment, as we report is doing very well and then the only other area to improve upon in profitability on the bottom line for Europe has to do with reflective - reflection of the cost reduction efforts and restructuring efforts that we’ve had going on there in 2010 and 2011.

Edward Marshall

Analyst · Sidoti & Company

And just remind me, as you switch to the distribution model in Europe, there is movements on the gross margin and the operating margin, how does that play out? I mean is there a little bit of more compression as you give a little bit on price, on the gross margin and you get it back as your selling expense goes down, how do I think about that?

William Lambert

Analyst · Sidoti & Company

Yes. There’s a little bit of that. But again, we went through that in North America about a little more than a decade ago as we used to have a strong commitment to direct selling. And then at the -- about as I said a little more than a decade ago, we transition from direct selling to 100% indirect selling through distribution channels. And so there is a little bit that you give up on margin in doing that. But when we’re really comparing ourselves to selling principally to government agencies, government-related entities in Europe, there it was highly competitive and the pricing in those situations, it was always tight. There wasn’t, the margins there were relatively tight. We actually feel and based on some of the results we’re seeing, we actually think that we can pick up a few margin points as we shift from government-related spending to commercial and industrial, even though we will be going through industrial distribution. So we don’t see that as a hit, the way it was here in North America. But we reacted, responded in North America and over time, you have lower selling expenses as a result of that, lower commission expenses as a result of that. And so there is increased profitability and I think we’ve lived through some tough times in North America. But we’ve made that transition fully and I think some of the strong performance that you see out of our MSA North American operation is because of that.

Edward Marshall

Analyst · Sidoti & Company

In North America, any traction in non-residential construction at all? We’re hearing hints of that through this earnings release, earnings season so far from other competitors there or other players there? Are you seeing that?

William Lambert

Analyst · Sidoti & Company

Yes, I’ll ask Joe to address that, Joe Bigler.

Joseph Bigler

Analyst · Sidoti & Company

Yes. The real spark in the first quarter has really come from general manufacturing and obviously the energy sector. But we are seeing especially with some of our major distributors such as Grainger that the commercial construction sector is starting to show some signs of life as well as government spending in some areas. So although it’s not strong, it does seem to be somewhat on the uptick, both of those segments which have really been a drag on the economy over the last 12 months.

Edward Marshall

Analyst · Sidoti & Company

And both of those businesses are legacy businesses for you. So I’m assuming that the cost bleed has really been bled out of that system and so any incremental improvement there should be a benefit to margin. Is that the right way to think about those businesses?

William Lambert

Analyst · Sidoti & Company

Yes.

Edward Marshall

Analyst · Sidoti & Company

Okay. Any chance you can give, given the quarter and the performance and you’d look at that 15% goal that you have in 2015 and would like to hike it up a little bit? Or maybe bring it forward a year or so? How do you -- or should I just leave that alone?

Dennis Zeitler

Analyst · Sidoti & Company

Why don’t we think about that when we get this year over with?

Edward Marshall

Analyst · Sidoti & Company

Okay. I am taking a guess. Ballistic helmets business went for about $10 million or so, is that. . . ?

Dennis Zeitler

Analyst · Sidoti & Company

That’s a pretty fair guess.

Operator

Operator

Our next question comes from Walter Liptak from Barrington Research. Please go ahead.

Walter Liptak

Analyst · Barrington Research. Please go ahead

So I wanted to ask a few more about the industrial sales up 28% and the channel strategy. How long has the change to the channel strategy been going on. I don’t want to be sour grapes or ask questions like that. But what about channel fill, is part of it that your inventory is going up at distributors?

William Lambert

Analyst · Barrington Research. Please go ahead

Well, let me -- are you talking specifically about Europe and our industrial channel strategy in Europe?

Walter Liptak

Analyst · Barrington Research. Please go ahead

Yes exactly.

William Lambert

Analyst · Barrington Research. Please go ahead

Yes. That effort has been going on for at least the last 2 years. 2010 -- 2008 is when we developed the corporate strategy as we’ve talked to our investors many times in the past. 2009 was a difficult year for everybody and 2010. But we remained true to our strategy and implementing that strategy and begin making the shift back in 2010. 2011 had a lot of change management activities going on within our organization and Europe. And we didn’t see a lot of the traction that we had hoped to see in 2011. But we continued to make progress. And now at the end of 2011 and into 2012, we’re seeing more traction. We’re seeing additional channels of distribution being added in Europe. So this also as a part of our European transformation effort is a multi-year effort. And so now, we’re just pleased to be able to report that, some of that effort whether it would be the cost reduction efforts and restructuring efforts or the increase in channels of distribution to grow our core product areas in that segment that they are starting to bear fruit.

Walter Liptak

Analyst · Barrington Research. Please go ahead

Okay. So, in the quarter there were new distributors, that were added and presumably there would be initial sales where that the distributors would build up inventories, is that part of what’s going on with a 28% organic growth?

William Lambert

Analyst · Barrington Research. Please go ahead

Yes, I’m sure that’s a piece of that. I don’t have the details on how that might break down. But also we’ve added distributors and channels of distribution throughout 2011 as well. But that continues, that effort continues and we pare out the non-performers and further emphasis those partners -- those channel partners to who are really able to penetrate markets and bring MSA products to those markets where previously we didn’t have a strong presence.

Walter Liptak

Analyst · Barrington Research. Please go ahead

It’s just such a big number and when you compared to the backdrop that we read in the paper every day about what’s going on in Europe, it almost doesn’t make sense, so it’s good to hear your comments on it.

William Lambert

Analyst · Barrington Research. Please go ahead

Well, and the other piece that we really haven’t talked about -- and it’s difficult for us to really quantify, we can very much qualify with qualitative data point to evidence and that is, that we’re gaining market share through some of those channels of distribution in Western and Central Europe. And as we look even more broadly into Eastern Europe. So there is the market share opportunities that we see and the industrial -- and just the industrial channel. Our presence, MSA’s presence in the industrial market within Europe is not what we would like it to be. We think this great opportunity and like I said, I am pleased that we’re making progress on that front.

Walter Liptak

Analyst · Barrington Research. Please go ahead

Okay. The other question I want to ask was related to the gross margins. I wonder if it’s possible to look at maybe different components. The price increase and I guess it’s related to new products, volume leverage and cost out, just to get an idea of how sustainable the gross margin is?

Dennis Zeitler

Analyst · Barrington Research. Please go ahead

We don’t have the detail on what the components in the increasing gross margin are. However, I think it’s a reasonable statement that we think a current rate of -- our current gross margin rate is sustainable. As we mentioned in one of the other questions there is nothing unusual in the first-quarter gross margin that would make it an exception going forward.

Walter Liptak

Analyst · Barrington Research. Please go ahead

Okay. Can you maybe walk me through the price increases so far this year? Have you done a global price increase or has it been North America only?

Dennis Zeitler

Analyst · Barrington Research. Please go ahead

No. We do them regionally and maybe we can let Joe and Ken and Ron or Kerry and Ron answer that.

Joseph Bigler

Analyst · Barrington Research. Please go ahead

Yes. In North America, we had a selective price increase that went into effect January 1 and on a selective basis. It wasn’t across the board on all products, it averaged somewhere around 2.5%.

William Lambert

Analyst · Barrington Research. Please go ahead

And what about last year, Joe, we had…

Joseph Bigler

Analyst · Barrington Research. Please go ahead

Last year, we actually had 2 price increases. We had one in January 1, 2011 and another one in July.

William Lambert

Analyst · Barrington Research. Please go ahead

Kerry, why don’t you comment on the international areas, what you saw in labor price increases.

Kerry Bove

Analyst · Barrington Research. Please go ahead

Our price increases were not done universally. Our price increases were not done universally across the regions, but we are in the process of continuing to refine that. So we have put some in and we are continuing to put more in.

William Lambert

Analyst · Barrington Research. Please go ahead

And Ron, what about in Europe?

Ronald Herring

Analyst · Barrington Research. Please go ahead

Yes. Across Europe, we had price increases that were pretty much targeted for each particular region, but the effective price increase was in the 2% to 3% price increase and it was spread out. The implementation of it really started in December and the last one I think was in February.

Operator

Operator

Our next question comes from Holden Lewis from BB&T.

Holden Lewis

Analyst · BB&T

I just want to make sure I had some of the numbers correct. Did you say that -- how much in revenue did you do in U.S. fire safety in total?

Dennis Zeitler

Analyst · BB&T

U.S. fire service total was just under $30 million.

Holden Lewis

Analyst · BB&T

Okay. Didn’t you say at some point, that U.S. fire safety was down 12%? I mean that would be quite a bit higher than Q1 last year, wasn’t it?

William Lambert

Analyst · BB&T

That was overall North America. I said overall North America, Holden, was down 12%.

Dennis Zeitler

Analyst · BB&T

We had a big order to Halifax in the first quarter of last year for the fire service. So North America, which is Canada and Mexico with the U.S. was down 12%, but U.S. only was down 8%. A little over $32 million, down to a little under $30 million.

Holden Lewis

Analyst · BB&T

Down little under -- so in Q1, the U.S. fire safety was a little under 30?

Dennis Zeitler

Analyst · BB&T

Yes, correct.

Holden Lewis

Analyst · BB&T

Okay. And U.S. Military was how much?

William Lambert

Analyst · BB&T

$7.4 million

Holden Lewis

Analyst · BB&T

$7.4 million. And there was no acquired revenues in here, correct?

Dennis Zeitler

Analyst · BB&T

Correct.

Holden Lewis

Analyst · BB&T

Okay. And then the foreign exchange bit was about a negative $5 million for the quarter?

Dennis Zeitler

Analyst · BB&T

The negative foreign -- for what line?

Holden Lewis

Analyst · BB&T

This foreign exchange impact for the quarter was about a negative $5 million.

Dennis Zeitler

Analyst · BB&T

On the P&L or the balance sheet?

Unknown Executive

Analyst · BB&T

The P&L expense was $2.4 million.

Holden Lewis

Analyst · BB&T

Minus $2.4 million [ph]. Ok.

Unknown Executive

Analyst · BB&T

Pre-tax.

Holden Lewis

Analyst · BB&T

So I guess, what I’m kind of curious about is in every respect, Q1 was better than Q4, whether it would be related to the margins, whether it would be related to the sort of the growth rate once you strip out those U.S. Fire Safety and military bits. It feels like such a light switch event. I mean, last year you were sort of decelerating from end of the year and all of a sudden you accelerate in Q1. I mean, could you give some insight as to why Q -- why the beginning of ‘12 looks and feels so much different from the end of ‘11 and maybe give some insight because when you give 12% sort of margin expectation for the year, I’m guessing that you didn’t envision that starting with a 14%. Can you give a sense of where the beeps are coming from or where you’ve been surprised?

William Lambert

Analyst · BB&T

Well, I think we’ve talked -- we’ve talked a lot about where the strength is coming from and what the efforts have been to get us there. I don’t think there is a light switch event to use your words, Holden. We are seeing some strength in some of our more profitable areas of the business. As I indicated in my comments, our portable instruments and the new products that we brought to market there with increased gross margin performance and our fixed gas and flame detection instruments, that’s among our highest profitability segments, total fixed gas and flame detection up 32% quarter-to-quarter. Now that’s quarter -- first quarter of last year versus first quarter this year, I don’t have it in my fingertips what it would be in consecutive quarters. But we’ve just got -- I think that the fruits of the efforts and where we’re putting our focus have been in the right areas. And there isn’t really anything that would -- other than the efforts we’ve already talked about that would indicate that there is some light switch event that has gone on to improve our gross profit by what it done [ph] say 300 to 400 basis points improvement. And I guess, in looking back at the second quarter, yes -- excuse me, looking back at the fourth quarter of last year, it’s still not a 300 to 400 basis points improvement in gross margins. And there’s no one-off big items that are doing that other than strength in the core areas where we’re providing a lot of focus. We did have, as I said, just some really strong performance out of our fixed gas and flame detection instruments area, portable instruments area and those are 2 of our most profitable product lines.

Holden Lewis

Analyst · BB&T

Okay. So you talked about how your 5 focus areas about 63% of revenues, how was the -- in aggregate, what’s the profitability of those 5 areas? I mean are those also your more profitable areas, so that as they grow relative in the mix, that you’d just get a mix kicker?

William Lambert

Analyst · BB&T

Sure. Absolutely correct, that’s exactly right.

Holden Lewis

Analyst · BB&T

Okay. And can you comment on the role of sort of this new product offering and strategic pricing component? Are you really starting to see traction coming from the hires you made and maybe new products becoming a bigger part of the mix? Is that part of it or is that still sort of on the come?

William Lambert

Analyst · BB&T

I think it’s still on the come because the strategic pricing initiative, value-based pricing as we refer to it here. That’s an initiative that really started to get traction in early 2011. We began it in 2010, really started to get traction in 2011. So, we’re now starting to see some of the full effect of that. But we’ve got a lot of new products in the pipeline that will come out, that will also have this value-based pricing attached to it and so I think that there is -- we believe there is more upside there from a pricing perspective than -- and increased improved margins, due to the product mix and due to the value-based pricing initiatives that we’ve got going forward.

Holden Lewis

Analyst · BB&T

Okay. You sort of did call out the strategic pricing as one of the pieces pushing the gross margin up. Are you doing the strategic pricing outside of new products at this point, like are you sort of re-pricing existing products in the market or is the goal really still to sort of introduce the strategic price as you put out new products and refresh the lines?

Dennis Zeitler

Analyst · BB&T

Yes, that’s really not -- it’s not this change. We are doing that, but it’s not a matter of changing the price of existing products. It’s more a matter of controlling the discounts that we give on existing products. So we’ve established a matrix of who, at what level and at what time. Who is allowed to give an incremental discount on the specific order.

Holden Lewis

Analyst · BB&T

Okay. And then lastly, I know you don’t like to give forecasts and projections. But last call you did in fact project kind of a 12% operating margin for the year. And again I am assuming that you didn’t envision the year starting with a 14% in front of it. Do you have any sense of, should we assume that that 14% operating margin is kind of -- 13.5%, 14% is kind of the right level for the year now or is there some seasonality we should be considering or anything of that sort?

Dennis Zeitler

Analyst · BB&T

I can’t give you a lot of help there, Holden. I would say, we have a lot more confidence on our 12% number now than I did 3 months ago. The only other comment that I want to make, we came into this year very cautiously. Cost wise, we told everybody to hold back on spending money. So we had a lot of cost controls in place and they are still in place. So that’s part of it, that’s not just the volume of sales and everything there. We did a pretty good job in controlling costs so far and hope we can keep that up.

William Lambert

Analyst · BB&T

And we really expect to have normal seasonality to play out this year. It’s kind of the way to think about that.

Dennis Zeitler

Analyst · BB&T

At this point…

William Lambert

Analyst · BB&T

Yes.

Operator

Operator

Our next question comes from Richard Eastman from Robert W Baird.

Richard Eastman

Analyst · Robert W Baird

Just if you wouldn’t mind, Bill, would it be possible -- you talk about these 5 core product lines that’s 63% and obviously, the impact that it had on the gross margin. Could you just give us in local currency, the growth rate of those 5 product categories.

William Lambert

Analyst · Robert W Baird

Well, how about if I ask Dennis. I think Dennis has some of that data handy.

Dennis Zeitler

Analyst · Robert W Baird

Okay. So for the quarter.

Richard Eastman

Analyst · Robert W Baird

Just industrial head, fall protection?

Dennis Zeitler

Analyst · Robert W Baird

Yes. Let me make sure I get these numbers right here. Current year -- okay so we go by our product group numbers. So the first one I got here is breathing apparatus was up 1%. You looking for gross margins? Or just…

Richard Eastman

Analyst · Robert W Baird

No, no I just -- I can kind of relate that to the gross margin impact, but given that these products are such a big percent in kind of the focus area, just LC growth rate would be great.

Dennis Zeitler

Analyst · Robert W Baird

Yes. Head protection was up 17%. Portable instruments were up 14%. Fixed gas and flame detection was up 31%. And fall production was up 12%. Average of all those together comes out to 16%.

Richard Eastman

Analyst · Robert W Baird

And then again I just, I’m not going to look for any more color on the gross margin, but the incremental there was inversely 100%. So all the incremental revenue growth turned into profit growth and again I guess that’s the higher margin products growing so dramatically here. And then I guess it was a decline in fire service. Is that -- was there a LC decline in fire service?

Dennis Zeitler

Analyst · Robert W Baird

No. I don’t have a -- I don’t have, --well yes, I do. Hold on here for a second. Fire service on a consolidated basis, local currency, was down 3%.

Richard Eastman

Analyst · Robert W Baird

Okay. And what was military in LC?

Dennis Zeitler

Analyst · Robert W Baird

Minus 21%.

Richard Eastman

Analyst · Robert W Baird

Minus 21%, okay. Okay. And then, just -- can I ask the question, you go -- just double back to Europe for a second. If I think about Europe Industrial for the products that you have in the marketplace there, what would you guess was maybe the market growth rate, I mean you guys -- you guys delivered 28% growth in the local currency, I mean there is no way the market grew at anywhere near that level, not with the PMI numbers we have been seeing and -- and so you had share gain, you had expansion of distribution, I mean do you think the market growth was positive number?

William Lambert

Analyst · Robert W Baird

Well, I think that you need to keep in mind Rick, as we report Europe and some of the 28% growth you see in Europe is not what we’re reading above in the papers not just Western and Central Europe. But Europe MSA’s a segment reporting basis also includes the Middle East and Russia and Eastern Europe. So it’s this much larger area. The oil and gas segment in particular has provided a lot of that -- a lot of that growth we’ve got -- we had some terrific performance in our fixed gas and flame detections systems and sales into that area. So, and I don’t have the breakout of that but I would say well, I won’t even guess, but it was a significant improvement that 32% that Dennis talked about overall consolidated fixed gas and flame detections sales, I’m willing to bet that it would -- that a nice piece of that is coming from that part of the world, Eastern Europe, Russia and Middle East and India and some of the those projects. So getting back to your question what do we think the market may have grown, did it grow during the first quarter, I mean the numbers that we put on it are low single digits. And I think that based on what I am reading more recently, I think that might even be on the optimistic side.

Richard Eastman

Analyst · Robert W Baird

Yes, because I recall coming out of the fourth quarter you had some real caution around Europe, in fact you went so far the suggest and a low single digits, if we don’t grow at least of that pace, we might have to take some more cost out of Europe and that’s why I’m just kind of starting out with a growth rate of 28% is polar opposite of maybe the caution that you’re tossing out back in February -- early February?

Dennis Zeitler

Analyst · Robert W Baird

The 28% is industrial sales same currency, I mean the actual reported increase in our international European segment sales was 12%.

Richard Eastman

Analyst · Robert W Baird

Yes, no I understand, but industrial is the driver there. So we just got off to a really fast start, though, is that fair enough?

William Lambert

Analyst · Robert W Baird

And I really, as I said in my comments early on in this call, I’m really still very hesitant and very concerned about Europe, and I think that’s very uncertain environment for us and so our focus there continues to be on cost control, cost management and while finding those opportunities to grow and we think there are opportunities to grow and we are actually seeing good success in growing our channels of distribution on the industrial side but that doesn’t give me a lot of room for celebration, we’re watching it -- continue to watch it very, very closely.

Richard Eastman

Analyst · Robert W Baird

Okay. And did you guys -- when I look at a net income out of Europe, you pay taxes there, right? There was a tax rate?

Dennis Zeitler

Analyst · Robert W Baird

Yes.

Richard Eastman

Analyst · Robert W Baird

Okay. So I’ve got to give you kudos because the growth, at least the improvement in profit in Europe since I seemed to bang you on that every quarter, at least it’s better. And then just lastly, when I think of MSA’s business for the full year and just leaving military aside here with the puts and takes going on there, is it still reasonable to assume that fire service has a growth rate, say mid-single digit but industrial then would double that up, being high single digits or maybe low doubles? I mean that’s -- is that still a reasonable way to think about how the segment plays out for the year?

Dennis Zeitler

Analyst · Robert W Baird

Yes. We wouldn’t give that specific kind of guidance. I think the last time we talked about global fire service for this year, we thought it would be about flat for the year. Yes, I think that’s a better way to look at the global fire services is that we would continue to think that it’s flat even though we feel like we -- we’ve had a down quarter in the first quarter in North America for the fire service, we really believe that’s because of a difficult comp versus last year. But overall I don’t see great improvement in the fire service but I don’t see it degrading it all and we think it’s going to be about flat.

Richard Eastman

Analyst · Robert W Baird

And then last thing PARACLETE sales in the first quarter of ‘11 kind of $3 million-ish or something?

Joseph Bigler

Analyst · Robert W Baird

$2.4 million.

Operator

Operator

Our next question comes from Dick Ryan with Dougherty.

Richard Ryan

Analyst · Dougherty

Say, Dennis on the closing of the sale of the helmet business, assuming it does happen. Will there be charges in Q2?

Dennis Zeitler

Analyst · Dougherty

No, there will be a slight income in Q2.

Richard Ryan

Analyst · Dougherty

Bill, on the fixed gas and portable side, are you seeing any cross selling coming in as the both product lines have come together?

William Lambert

Analyst · Dougherty

You mean from -- okay, between the portable instrument line and the fixed gas. Not a lot, Dick. Those tend to be -- those tend to be different channels of distribution and fixed gas and flame is going through ECPs and large project managers, that sort of thing. Whereas portable instruments is more through our industrial channels of distribution. The Graingers, the Airgases, those that are very tightly connected to the turnarounds in our refinery, onshore that sort of thing. So there’s not a lot -- we’ve tried it over many years to look for and to build some synergies between our portable instrument sales and our fixed gas and flame. We had some success but it’s not all that great. They are really 2 distinct markets if you will, not markets but rather sales channels and they have their individual successes.

Richard Ryan

Analyst · Dougherty

Okay. And on the new safety standards, fire service standards for SCBAs, is the timing still the end of this year, is that still what we’re looking for?

William Lambert

Analyst · Dougherty

That’s correct.

Operator

Operator

Our next question comes from Edward Marshall from Sidoti & Company.

Edward Marshall

Analyst · Sidoti & Company

Two quick follow-ups. There’s a shift right now in rig count going from gas to oil. And knowing General Monitors and the big exposure in the Middle East et cetera, I mean looking at kind of your fixed gas instrumentation being up 31%, can you talk about maybe the mix and I think this question has been asked in prior conference calls, and I don’t know that you had it. But I’m curious if you have the mix between gas and oil and the rig count, any exposure that you have to individual markets and whether maybe some of that conversion from gas to oil is helping drive your results here?

William Lambert

Analyst · Sidoti & Company

I don’t have that data here.

Dennis Zeitler

Analyst · Sidoti & Company

We tried to -- we’re putting some reports together this week and I tried to get some rig counts split between oil and gas and our guys at General Monitors couldn’t come up with it. So we’re not sure…

William Lambert

Analyst · Sidoti & Company

How our instrument sales are affected by that.

Dennis Zeitler

Analyst · Sidoti & Company

We actually didn’t have -- we couldn’t find a source to track how many rigs have been converted from gas back to oil or either way. So we know how many total rigs there are drilling at any given time, but whatever the sources of the data are, they don’t really tell you how many are gas and how many are oil.

Edward Marshall

Analyst · Sidoti & Company

What’s your exposure maybe to Middle East versus Eastern Europe? Can you give us like a sales breakdown between the 2 regions?

William Lambert

Analyst · Sidoti & Company

I don’t know.

Dennis Zeitler

Analyst · Sidoti & Company

No. We don’t have that, we wouldn’t breakout out -- we don’t have fixed gas and flame by region because we sell it as a global product, but General Monitors’ products are very well accepted in the Middle East, very strong market for them.

Edward Marshall

Analyst · Sidoti & Company

And again that’s the much higher margin business too looking back to the results on when that hit and the impact it had on your overall performance.

William Lambert

Analyst · Sidoti & Company

That’s right.

Edward Marshall

Analyst · Sidoti & Company

Okay. Lastly, the military business and looking at the $7 million in sales versus what was a run rate of between say $12 million to $20 million in sales last year. How much of that cost have you bled out of the system as it’s preparing for sale anyway, knowing that it was what I think a 200 basis point drag on operating margins last year anyway as it was a breakeven business. As you transition that business to get ready for sale, could that be also a result for some of the margin improvement in the quarter?

Dennis Zeitler

Analyst · Sidoti & Company

We didn’t do anything in this quarter to impact that.

Edward Marshall

Analyst · Sidoti & Company

Well, it was a lower sales line, right? So presumably, you have lower head counts, et cetera and I’m assuming it’s a heavy head count intensive -- heavily intensive head count business.

Dennis Zeitler

Analyst · Sidoti & Company

We certainly had less people in the factory than we had, simply because of lower volumes. But the -- I guess the flip side is, in the second quarter, we will be able to reduce cost in line with our sales. We will be able to eliminate the cost to go with the sales.

Edward Marshall

Analyst · Sidoti & Company

Is there a large fixed cost component for that business?

Dennis Zeitler

Analyst · Sidoti & Company

Well, the factory, but it’s -- the factory is going to the seller. So -- or the buyer, sorry.

Operator

Operator

[Operator Instructions] And we have a question form Holden Lewis from BB&T.

Holden Lewis

Analyst · BB&T

Yes. Just an easy one. In light of what could be sustainable improvement in Europe, I mean, should we be thinking about, what should we be thinking about in terms of tax rate? Is that 30.7% kind of the best guess for the full year? And I’m guessing even going forward, we would expect the tax rate to be lower than what you’ve had in the past, given you’re resurgent [ph], right?

Dennis Zeitler

Analyst · Sidoti & Company

Yes, given the mix of geographies we had in the first quarter and the fact that the R&D tax credit is not in there, I guess my best guess for the full-year tax rate would be somewhere around 30%.

Mark Deasy

Analyst

John, is that it for the queue?

Operator

Operator

We have no questions at this time.

Mark Deasy

Analyst

Okay. Well, given that we have no more questions, that will conclude today’s call. I want to thank everybody for joining us again today and I want to remind you, if you missed a portion of this morning’s conference, an audio replay will be available on the MSA website for the next 30 days. So on behalf of Bill, Dennis, Joe, Ron and Kerry, we thank you for your interest again. We look forward to talking with you again soon and hope everybody has a great day. Good bye.

Operator

Operator

Thank you. Ladies and gentlemen, this concludes today’s conference. Thank you for participating. You may now disconnect.