Yes. I think -- let me give you the backdrop. So I think the exciting part of our ASIC opportunity, and I would even broaden that to say our broader, I'd call it, advanced technology opportunity, of which ASIC is certainly an important piece. This would be what I would call our 5 -- just think about our 5-nanometer platform as its own potential growth opportunity. We publicly announced this in August of 2020, but we have been securing designs in this technology as early as end of 2019 type of time frame, early 2020. And so since that time frame, we've grown this design opportunity funnel to be very significant size relative to anything we've seen before on a single sort of process node.
And it's very broad, Chris. I think that's sort of the point I want to make. I think there are -- if you go by market, certainly, there are 5G designs that we've already won and secured as an example there, and there's a large pipeline in front of us as people move from sort of 12-, 14-, 16-nanometer type of products, and they want to go all the way down. There are significant cloud hyperscale opportunities. Some of those I mentioned earlier. But also in enterprise, we've had good success in promoting our OCTEON-based CPUs into that market. That would be more of a standard product, by the way, not a custom.
And then even in storage, we've seen some very important customers in the storage market take a leadership role and work directly with us to develop state-of-the-art flash controllers for things like data center and enterprise applications using our 5-nanometer technology. So it's -- this is much broader, Chris, than just, oh, well, Marvell has got a 5-nanometer thing and they can go offer ASICs with a standard sort of model, and that will generate some revenue. It's really a transformational platform for us, which we're -- we could use for traditional ASICs. But increasingly, we're finding that these custom opportunities that people come and ask us for, several of them have now converted into Marvell products where we're designing the entire product based on a spec. And designing the product for them rather than -- and then, of course, there's more value that can be captured there. It's a more stickier engagement. And these are all very significant type of opportunities, in particular, in the cloud market.
So I hope that's helpful context to sort of broaden it because certainly, we had a view maybe going back to when we bought Avera. Hey, this will be great. We can have a nice big ASIC business, but it's turned into much more than that. And yes, and we're excited to talk about that in the coming quarters as we close designs and we take advantage of the pipeline that our sales team and our business units have developed, which is extremely strong.