YuWang
Analyst · Alex Poon from Morgan Stanley. Please ask your question
Okay. So, to answer your first question, what can we do better than Tinder, I don't think we are completely comparable to each other. But I'll try to answer the question. I think the model of double blind and mutual opt-in fits the Chinese market and Asian market much better than the Western market because Chinese people and Asian people tend to be more shy, right? So, they need more help. There is no -- especially in China, there is no flirting culture. So, there's a big lack of offline channels. Also, Chinese young people tend to be in different city than their hometown. So, they're extra lonely. They don't have friends and family to -- so they're lonely because of that, and there's no one to introduce people to them. So, what we can do for them is that they don't have to do the flirting stuff, right? When they like or dislike someone, that person doesn't know unless they like each other. So, this thing, we believe, is much more valuable in Asia than in the West. That's one. The second is that China, as a whole, is a larger unified market, we believe, especially for singles. We did a small analysis, and I think the total amount of singles in Asia is roughly 75% of all singles in the world because you have huge populations of China, India, Southeast Asia, Japan, and Korea, right? So we believe that we're targeting a much larger -- if we just talk about China, it's a huge unified market. And thirdly, we think that the revenues prospects of China and Asia is actually very lucrative. If you look at the ARPU for VAS, value-added services, in Asia and especially connected to dating and social, it can be much higher than in the West, right, as evidenced by Momo and games. So, we believe that right now we're not really aggressively trying to maximize revenues. We're doing the revenue models that, we believe, enhances user experience, and this is to drive growth, right? So, that's the first part. The second part is about the margin, right -- or the increase in revenues. You think that 60% to 70% is a bit on the low side. That's interesting because if you look at how much revenues grew when Tinder launched Tinder Gold. From my memory, because I don't have the numbers in front of me, I think it grew by around 50%. So, this is a higher increase than what we saw from them. And I think it's reasonable for everyone to realize that revenues does not increase linearly with price. Otherwise, everyone will just increase their prices indefinitely, right, to infinitely increase the revenues. So, what we do is basically that we try to find the best price points to maximize total revenues. And from our understanding that our increase actually is bigger than what Tinder saw when they launched Tinder Gold. We think that we have done a pretty good job with that. The reason we decided on a low price for VIP in the beginning was that -- that was what's created the maximum revenue. And also, we want to broaden the user base who have initially made first payment for later on when we launched future revenue models. Now, with See Who Likes You, we think that from our AB testing, we have seen that the total revenues from the price points we selected is the best solution and the best combination with the current VIP package. And setting at a higher price point also enables us to, further down the road, do different kinds of campaigns to further improve -- increase revenues. Thank you.