Rohith Murthy
Analyst · Baptista Research. Your line is now open
Yeah, thank you for the questions. I'll start with the last question, which is around what are sort of the new product developments we have in the pipeline. And in particular order, we're very sort of excited about the pipeline we have, because we really believe this will strengthen the value proposition for both our consumers and partners. So the first is the mobile app, which I spoke about. We've launched this in Singapore. We plan to roll this app in the additional markets. And as I mentioned, this is really a frequency and engagement tool. So -- and we're hoping to also enable our partners to drive usage and potentially look at cross-sell opportunities. The second is, we successfully piloted a credit scoring feature in partnership with TransUnion in Hong Kong. This is a very unique offer that empowers our users with insights into their credit profiles. And we're really now working on a product roadmap to scale this feature further. I did speak about the car insurance platform, we've launched in partnership with bolttech. It's gone live in Hong Kong. And we're going to extend this sort of platform to the other markets. Travel insurance, now this is something that we've been very, very focused on really improving our user experience. And today, when users purchase travel insurance, we've actually powered a one-click purchasing journey. And we believe it's a very superior user experience when people buy travel insurance on our platform. And there's always constant continuous UX, UI optimizations we do across all our content and product pages. And the final thing, we are really experimenting with GenAI apps across a few use cases. It's very exploratory phase right now. I'm really hoping we can launch a pilot early next year and I can share some of the details around that time. So we're excited about the product pipelines we have. These are some of the ones that we are very actively working on. I think your second question was around marketing priorities. Now, it all for us starts with what our vision is. And our vision is we want to help individuals save, protect, and grow their money effortlessly. And guided by this vision, we've developed a very strategic approach on how do we want to drive efficient growth. So when I think about our marketing priorities, our strategy would focus on two key pillars. First is the consumer poll. Now how do we really build trust through organic growth and what I would like to believe enhance brand recognition. And the second is operating leverage. We want to drive growth, but we want to reduce as Hao mentioned, our reliance on paid traffic and really improve our marketing ROI. And with this strategy in mind, we have quite a few tactics and execution initiatives. I'll mention a few here. Firstly, content and SEO. We're really doubling down on our SEO strategies. We want to capture high intent organic traffic, particularly for research driven high margin products, and talked about our focus on high margin products like personal loans, insurance, and wealth offerings. Number two, we continue to be a preferred channel for our banking and insurance partners to run high value tactical campaigns. And these drive significant applications and conversions. With the centralized data platform, we now are able to actually execute very precision based targeting and segmentation. This really helps us expand the wallet share of our customers by really offering more relevant products. As we spoke about, we will optimize our paid marketing and efficiency and Creatory. We have our own influencer network, and we're really looking at expanding that to -- for brand reach, to build trust, and strengthen our marketplace brands in each of our markets. And finally, this is something I'm really excited about, and [technical difficulty] very instrumental in sort of helping us think about this, is ad monetization and tenancy solutions. There's a lot of eyeballs we get every month, and we're exploring ad monetization strategies to really maximize the value of our existing traffic. We're, and by through this sort of ad tech solution, we also would like to enable our partners to target our very engaged audiences more effectively. And really open up sort of additional revenue stream for us. So we are very excited about this space, it's still very early days. But these are some of the tactics we're really working on when it comes to marketing. But we're very, very thoughtful that we want to deliver measurable growth, and this needs to be something that'll help us build a sustainable and trusted ecosystem of our consumers and partners. I think your final question was around the site revamp. Now this is an initiative we kicked off this quarter. And the thinking is very – there are two very, I would say, key objectives of this. Number one is, we have a lot of eyeballs come to our platform, and we want to make it as seamless and efficient for our users to discover the content irrespective of which part of the funnel they are. Now what do I mean by that? Now there are a lot of users who may not be ready to transact what you would like to call top of the funnel when it comes to financial products. We want to attract these users, but we want to have the right site and content architecture that allows them to be educated and learn about these topics. But as they learn about these topics, we would like to then take them through the funnel. And hopefully, when they're ready to transact, we provide them the best set of pages, the best set of content and user experience for them to discover the best products. So the entire revamp is not just around UX and UI, but actually an entire content revamp that we're doing across all our markets. Because we feel by doing this truly, we can help users learn if they're top of the funnel, shop if they're ready to transact, and now with the mobile app, also manage once they've got the right products, in this case credit cards, so they can find the best deals and offers. So it's not just a revamp of the site, it's something that we're thinking holistically both in terms of site content and the entire funnel when it comes to marketing.