Deep Kalra
Analyst · Morgan Stanley.
Yes. Gaurav, it's a good question. And this is not a new occurrence. We have seen horizontals trying to get into travel in the past as well. And that we have also, at some point of time, powered some of the horizontals doing this. I think it's an obvious thing for a horizontal to want to get into more and more categories. Sometimes the growth in the same categories doesn't always keep pace with how fast you'd like to grow, and therefore, you have the customers, you'd like to sell them other things. I think where it has worked is unidimensional or 2-dimensional products, which is largely around ticketing. So horizontals have been successful in selling rail tickets definitely where I think largely there is not even such a price issue because there's only one supplier. There is effectively the only variable in the mind really is, is the availability or not. And so therefore, rail tickets have moved quite well, particularly, if discounts are offered, et cetera on platforms. In addition to that, I think bus ticketing has seen some support, but less than rail. And if we come to air tickets, then it's even less. It's a 2-dimensional product. It's really around price and timing. But still, I think people then have issues and concerns when you're buying something travel. What we have found through our research consistently is that the concerns are very different. So firstly, when people are on a horizontal buying, let's say, something they need, whether it's groceries or something semi-durable, et cetera, they're not in the same frame of mind as travel. So when you're in travel, it's a different frame of mind. When you're looking for travel, you want to go to an expert. And then when people start thinking about possibilities of changes, possibilities of cancelation, specifically during such kinds of high flux, then they definitely want to work with specialists we have seen. And therefore, if we go to even more evolved products. So let's say, international air tickets, they have not succeeded at all on horizontal platforms, generally speaking. And finally, if we talk about hotels and accommodations, again, we have found that they haven't moved actually the needle when it comes to horizontal platform. It's really the realm of travel-focused, travel-dedicated players. So I'm not saying that there will not be any impact. Definitely, I think on the ticketing side of the business, we can expect to see that. There is going to be another mouth of the tunnel, someone who's getting into this today like Flipkart, who's bought Cleartrip, is definitely going to invest in this line. But are we overly worried or concerned? No, because we've seen this play out in the past, not just in India and even overseas, it hasn't really worked out as you get into the higher value-added travel services.