Rajesh Magow
Analyst · Jefferies
Thanks, Deep. My comments will cover the mutual benefit we anticipate in the Ctrip relationship, updates on key business initiatives and mobile.
Regarding Ctrip, as Deep discussed, the similarities between Ctrip and MakeMyTrip and between the China and India OTA markets are numerous. A key difference, of course, is size. Ctrip is a much larger company with more than a million hotel partners worldwide and more than a billion lifetime mobile app downloads.
Another key point is the projected economy growth rate for both India and China. According to PricewaterhouseCoopers, India's GDP will increase by nearly 9% annually through 2030, far ahead of China, the next fastest-growing BRIC country at 6.5% expected annual growth rate. PwC also predicts that India will pass France, the U.K., Germany and Japan to become the world's third largest GDP country by 2030.
While Ctrip is an undisputed market leader in the China OTA market, a recent study by Millward Brown, one of the world's most recognized brand research organizations, stated that MakeMyTrip has the leading hotel market share among India OTAs at about 25%. The report also said that we lead across all hotel star categories. The same study cited MakeMyTrip as a brand with the strongest association among India hoteliers. Also as I highlighted in the past, MakeMyTrip also has undisputed market leadership in the domestic market with over 15% market share of total domestic end market.
Given the above similarities, we expect to work together in a number of ways in the years ahead. First, we think Ctrip has tremendous experience in reaching a large population via mobile. The company's mobile app download exceeds 1 billion versus our life-to-date downloads of approximately 15 million. On the way to more than 1 billion app downloads, Ctrip has encountered serious competition, yet has continuously improved its user experience to stay ahead of the market. We believe we can leverage Ctrip's experience in delivering great mobile user experience at scale to our benefit.
Second, Ctrip has a network of more than 1 million hotels worldwide, more than triple our base. We think sharing of inventory could be a natural extension of our relationship. As the Indian and Chinese trade relationship expands, there will be more Indians visiting China and vice versa. So to start with, tapping into the potential of India-China travel will be a win-win. We also believe Ctrip's experience in developing services and technology for its hotel suppliers will be helpful to us. One of our current priorities is to enhance our communication with our hoteliers via extranet and mobile technologies. Ctrip has been down this road, and we will look forward to their advice on this topic as well.
We are also keen on incubating India's budget hotel market through our value plus product, which helps small hotels and guesthouses get up to speed on the services and technologies even young budget travelers have come to expect. In a recent earnings conference call, Ctrip said it considers money spent now to acquire budget customers to be a long-term investment in brand loyalty. We agree, and we look forward to sharing ideas on how supply side investment can drive share gains in the budget hotel category.
Third, we like the fact that Ctrip is active in travel packages. The worldwide rush among OTAs to drive ala carte hotel and air bookings sometimes gives the impression that the packages business is not worthwhile. We believe Ctrip, like MakeMyTrip, sees value in the packaged leisure travel business. We also believe we can learn a lot from Ctrip with regards to scaling the packages business profitably. These are just few examples of how we can work with and learn from Ctrip. We think, over time, we can share ideas on many more aspects of building the best OTA business in a competitive emerging market.
Now I would like to share some thoughts on key initiatives during the quarter. During the quarter, we officially launched our value plus budget hotels product, which was in detail when we discussed it during our last earnings conference call. Through value plus, we help small hotels to leverage our brand, scale and technology to attract new customers. We work with such hotels to bring them to the minimum level of service and features demanded by today's budget traveler, such as air conditioning, satellite TV, free breakfast and Wi-Fi.
Perhaps our biggest differentiator to other aggregators of budget properties is how we approach branding. The hotelier is a small business owner who values his brand, and we respect that. Unlike other aggregators, our Value+ service will not obscure the hotel's brand. Value+ retains the hotelier's brand, but adds MakeMyTrip-certified hotel designation. Through this approach, the small business owner retains his brand by leveraging our brand. We now have almost 2,000 MMT-certified hotels in approximately 60 cities, bookable both on mobile and desktop. We look forward to providing you a regular update on this segment.
Speaking of hotels, we have received questions from a number of you over the past year or so about how we communicate with our hotels regarding inventory availability and other day-to-day issues. During the quarter, we launched the Android version of our supplier app, which offers hoteliers a convenient mobile option to update rates and inventory and manage bookings. Our desktop extranet for hotels now includes payment capabilities, and we have a long list of enhancements we expect in the year term -- in the near term. These include improved tools to manage photo and location content, multi-language video tutorials and enhanced promotions and management features.
Finally, I will elaborate on some of the mobile growth mentioned earlier. The moment of the Indian -- the movement of the Indian market towards mobile is in full swing and moving faster than even we anticipated when we articulated our mobile-centric strategy earlier this year. As Deep mentioned, our lifetime mobile downloads reached nearly 15 million in the quarter and almost tripled over Q3 last year. Mobile transactions represented approximately 61% of all online standalone hotel transactions in Q3, almost double from approximately 31% a year earlier and up from 54% in Q2. Air transactions in Q3 '16 on mobile increased by more than 150% over Q3 last year.
Perhaps the most impressive mobile stat is the superior repeat rate by our app users versus the repeat rate by our desktop users. During the quarter, the repeat from customers acquired a quarter ago was about 30% higher on the app versus the desktop. This underscores what we said earlier about the budget category. It is important to capture the loyalty of budget travelers early. They tend to book on mobile and generate better repeat business than desktop users, either because of loyalty or a propensity to download only 1 or 2 travel apps. Whatever may be the reason, we think superior repeat rates underscore the importance of becoming the travel brand of choice for budget travelers booking on mobile devices.
On the last conference call, I told you about our plans for The Great Indian Getaway, which we informally called app-fest internally. It was an app-only promotion we ran in late October. We ran this promotion for a week on mobile devices and featured travel deals available through a number of partners, including Citibank, Air France, KLM Royal Dutch Airlines and Trident Hotels. The purpose of the promotion was to incentivize mobile adoption. The result of The Great Indian Getaway were quite strong with close to a million downloads of the MakeMyTrip app and record transactions during that week.
Also during the event, domestic hotel bookings increased by 8x compared to the same period a year earlier. Almost 90% of hotel bookings were completed with mobile apps, up from 24% during the same period last year and 50% during the week prior to the sale. International hotel bookings across all devices increased by nearly 11x annually.
And with that, I will turn the call over to Mohit, who will take you through the details of convertible bond deal with Ctrip and our financial performance in Q3.