Fred Lampropoulos
Analyst · CJS Securities.
So it’s starting to come along but if we look at our whole business, and I just still want to single out Darla, because whether it be our domestic sales, our OEM sales, our international European sales, everybody I think did a very, very good job last year. It was kind of interesting that as we look at Europe, our direct sales in Europe last year with all the commotion that was going over there last year, we were up somewhere around 28% or more I think 28% to 30% direct sales in Europe. That's exciting, and we've been there for a long time but I think that's the largest single percentage that I have seen in years and that had to do with some management and some leadership issues and some additional support personnel that we put in place, but we are excited about what’s going on there.
Our international viewers, China, last year as you all know grew from about $10 million to about $21 million and so all in all, as we look at the business, we look at gross margins, we take a look at the products, we take look at the distribution and the models that we’ve set up, I think we executed the plan to the best of our ability and it’s something that we are proud of. And whether that’s recognized or not, I suppose markets are so interesting, as I look at values and how other people value, and I always think we are undervalued. And I don’t think that Merit is valued as well as it should be.
That being said, I’ll be on the road next week in New York. Kent will be here for a conference and we have some very interesting things that we want to show you. We’re going to talk about our guidance in a minute. But we want to maybe be able to show you some of these new products that are coming on and kind of the transition that Merit is going through, moving again from the products, which have been basically plastic to more device-oriented products like snares, catheters, unique types of products that have much higher gross margins, and I should also mention require more support. One of the things I think we learned, and if we were to have maybe miscued this year in any area it was maybe our understanding of the support that it would take to support these advanced products, in terms of our clinical support, of medical sales liaisons and a number of different issues.