Yau Ho
Analyst · Sterne Agee
Thank you, Geoff. Hello, everyone. In Macau, we continue to face challenges associated with a weak demand environment, which has impacted all segments of the market. In this environment, we're focused on managing the parts of the business we can control, including [indiscernible] investments and other operating expenses and ensuring that we maintain the highest service standards for employee training and development, which in turn maximizes customer experience and loyalty. Our disciplined approach to costs are highlighted by the fact that our property EBITDA margins in Macau has remained stable sequentially despite a backdrop of declining revenues.
During the first quarter of 2015, we continued our strong relative trajectory in the rolling chip segment, taking meaningful market share once again. In the mass market table game segment, we have implemented various growth initiatives in a cost-disciplined manner, which are already starting to result in improved market share during April.
Our company has always prided itself on taking a leadership role in the true diversification in Macau. While we are extremely proud of our numerous 4- and 5-star awards, which are the most of any operator in Macau, and our world-class hotel, food and beverage and gaming amenities, one area where we are without compare is in our -- where we are without compare is in our relenting commitment to non-gaming entertainment.
Despite our peers' attempts to showcase the recent commitment to Macau's goal of diversifying the leisure and tourism experience in Macau, we have been committed to this diversification objective for several years now by delivering world-class must-see experiences in Macau. We began this commitment several years ago when designing and developing City of Dreams in Macau. The House of Dancing Water, which required an investment of USD 300 million to build and produce, is the leading show in Macau and is unrivaled around the region. Over 3.2 million guests have enjoyed the show to-date, which still enjoys high occupancy levels.
In addition to The House of Dancing Water, we also delivered Macau's largest nightclub, Club Cubic; Macau's only cabaret show, Taboo; Macau's largest family entertainment center, Kids' City; and we recently introduced SOHO, a diverse dining and entertainment precinct at City of Dreams.
Studio City, which remains on budget and on schedule, raises the bar again in terms of non-gaming diversification. The property brings to Macau a range of entertainment and non-gaming amenities [indiscernible] now and unlikely to be matched by any of the properties currently being developed or considered in Macau.
[indiscernible] other exciting attractions: Asia's highest and the world's first [indiscernible] Ferris wheel; a Batman-themed digital ride; a DC Comics and Warner Bros. family entertainment center; a 5,000-seat multipurpose live entertainment center; the House of Magic; a TV studio, production studio; and the world's largest nightclub brand, Pacha. We are also proud to collaborate with some of the leading Hollywood icons to bring to Macau a once-in-a-lifetime short film event titled The Audition, featuring A-list stars, including Leonardo DiCaprio, Robert DeNiro and Brad Pitt and directed by Academy Award winner, Martin Scorsese. No other operator can boast [ph] this type of true commitment to the government's long-term vision for Macau, and we are proud of this fact.
Furthermore, our leading diversification approach also offers our employees unique career opportunities and [indiscernible], which are generally not available at other concessionaires. As a preferred employer with a strong heritage in Macau starting back to 2003, we have always maintained a long-term commitment to the development of our employees and the community. Our employees are our most important asset, and we invest heavily in career and personal development programs and initiatives.
Back in 2009, we established Macau's first In-house Learning Academy, offering approximately 200 courses across various gaming and non-gaming disciplines to all of our employees wanting to expand their knowledge base and further their career paths. To-date, we have had local participation of over 26,000 in these programs. As a sign of our support of the long-term of diversification of Macau's economic model, we'll be extending these exciting programs to employees of local businesses and SMEs.
Our Dare to Dream series offers Macau youths a one-in-a-lifetime opportunity to intern with international maestros, including Franco Dragone, the creator of The House of Dancing Water show; legendary piano master, Yundi Li; and Dame Zaha Hadid, the world-renowned architect. These youths were selected in partnership with various government and education departments.
As a result of meticulous planning and structure development programs, approximately 72% of our management positions are now held by locals, a number that we will proactively increase through these various initiatives, including the Foundation Acceleration Program. This year, we're going to be the largest new employer in Macau, offering locals an opportunity to join a dynamic and innovative company. We're also firmly committed to offering our current team members incredible promotion and career development opportunities, as evident in the over 18,000 internal promotions and transfers we have made to-date, and many [indiscernible] Studio City.
[indiscernible] as an employer of choice as endorsed by the exceptional take-up of our longer-term retention program rather than the short-term focus summer bonus initiative and also the exceptional attendance at our Studio City Career Fair, where we received approximately 7,000 job applications to join our company.
Our belief in Macau's long-term success is unwavering. We remain confident that Macau's geographic location, which is perfectly positioned to cater to the fastest-growing and largest consumer-led middle class in the world, together with the anticipated addition of multidimensional attractions and amenities, will ensure a long-term and sustainable economic growth model.
Moving to Manila. City of Dreams continues to gather momentum, particularly on the mass market and non-gaming segments. Property visitation levels and customer database sign-ups continue to be very strong. Hotel occupancy levels are already over 75% despite only being in operation for a few months, and our restaurants and entertainment attractions have been well received both by local and international clientele.
We are in the process of ramping up our junket operations, which we believe will gain traction over the coming months as more major fixed-room junkets open and will be a meaningful contributor to the property's EBITDA and cash flow in the near future. We're delighted that PAGCOR and the Philippines' government have awarded Melco Crown Philippines a regular license, the first to receive this in Entertainment City, despite being in operation for less than 6 months. We are excited about being a major contributor as the Philippines continues to develop into one of the leading tourist destinations in Asia.
With that, I'll turn the call back over to Geoff to go through some of the numbers.