Earnings Labs

McCormick & Company, Incorporated (MKC)

Q2 2018 Earnings Call· Thu, Jun 28, 2018

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Transcript

Kasey Jenkins

Operator

Good morning. This is Kasey Jenkins, Vice President of McCormick Investor Relations. Thank you for joining today's second quarter earnings call. To accompany this call, we posted set of slides at ir.mccormick.com. Now, all participants are in a listen-only mode. Following our remarks, we will begin a question-and-answer session. [Operator Instructions]. We will begin with remarks from Lawrence Kurzius, Chairman, President and CEO and Mike Smith, Executive Vice President and CFO. During our remarks, we will refer to certain non-GAAP financial measures. These include adjusted operating income, adjusted income tax rate and adjusted earnings per share that exclude the impact of transaction and integration expenses related to the Reckitt Benckiser Foods or RB Foods acquisition, special charges and income taxes excluding certain non-recurring impacts associated with the recently enacted U.S. tax reform which we refer to as the U.S. Tax Act as well as information in constant currency. Reconciliations to the GAAP results are included in this morning's press release and slides. In our comments, certain percentages are rounded. Please refer to our presentation which includes the complete information. As a reminder, today's presentation contains projections and other forward-looking statements. Actual results could differ materially from those projected. The company undertakes no obligation to update or revise publicly any forward-looking statements whether because of new information, future events or other factors. As seen on slide two, our forward-looking statements also provide information on Risk Factors that could affect our financial results. It is now my pleasure to turn the discussion over to Lawrence.

Lawrence Kurzius

Analyst

Thank you, Kasey. Good morning everyone. Thanks for joining us. With our strong second quarter and first-half results, we are confident we are well-positioned to deliver strong results in 2018. Our successful execution of our strategies and engagement of employees around the world have driven strong double-digit sales, operating profit and EPS growth as well as significant operating margin expansion across both segments in both the second quarter and year-to-date. Starting on page four. We have a broad and advantaged global flavor portfolio which is continuing to drive growth. Among the second quarter highlights across our portfolio, we grew our underlying business in our consumer segment, particularly in the Americas and China. In our flavor solutions segment, we continued to make progress on expanding our portfolio with additional growth in flavors, particularly in savory this quarter, while pruning some low margin business, and we are driving strong broad-based growth in our branded foodservice business. The reshaping of our flavor solutions portfolio is a significant driver of operating margin expansion. In addition to the solid growth on our core business, we are pleased with the Frank's and French's performance and their positive impact on our portfolio of condiments and sauces and branded foodservice. Overall, we are confident that the breadth and reach of our portfolio continues to position us to fully meet the demand for flavor around the world and grow our business. Now let me go into more detail on our second quarter performance on slide five as well as provide some business comments before turning it over to Mike, who will go in more depth on the quarter-end results and discuss our 2018 financial guidance. Starting with our topline for the second quarter, we grew sales 19% and in constant currency grew 16% for the total company. This was…

Mike Smith

Analyst

Thanks Lawrence and good morning everyone. As Lawrence indicated, we delivered strong growth with our second quarter results. I will begin with a discussion of our results and then follow with comments on our current full year 2018 financial outlook. As seen on slide 13, we grew sales 19% and in constant currency 16%. Acquisitions, pricing and higher volume and product mix each contributed to the increase. Both our consumer and flavor solutions segments delivered strong topline growth driven primarily by the Americas. In addition, we have delivered significant increases in adjusted operating income and adjusted earnings per share as well as significant operating margin expansion. The consumer segment grew sales 16% in constant currency. Our acquisition of the Frank's and French's portfolio contributed 14% of the sales growth. On slide 14, consumer segment sales in the Americas rose 22% in constant currency versus the second quarter of 2017, with 20% of the increase from Frank's and French's incremental sales. The remaining increase was driven by both pricing and higher volume and product mix. Pricing included some incremental impact of 2017 pricing actions as well as actions taken late during the second quarter of 2018. While the colder weather impacted the start to the grilling season, as Lawrence mentioned, it drove volume growth in items such as branded recipe mixes. EMEA consumer sales increased 2% in constant currency driven by sales of Frank's and French's, as well as growth in France led by private label. Partially offsetting these increases was an impact from trade payments to expand distribution in the U.K. We grew consumer sales in the Asia-Pacific region 7% in constant currency led by China base business growth in herbs and spices, ketchup and bouillon. For the consumer segment in total, we grew adjusted operating income 44% to $131…

Operator

Operator

[Operator Instructions]. Our first question comes from the line of Robert Moskow with Credit Suisse.

Robert Moskow

Analyst

Hi. Thank you. Good morning. I was curious about --

Lawrence Kurzius

Analyst

Hi. Good morning Rob

Robert Moskow

Analyst

Good morning. Mike, I think you said that brand marketing was slower than sales growth in the first half and then it's going to reaccelerate in the back half and then your CCI is a little bit ahead of expectations, but then you said, I think that there's more volatility than you expected and I didn't quite get in what that was. So I guess the question is, did you have to reduce some of the advertising in the second quarter or shift it to take into account that volatility? And then I guess, the follow-up question is, the quarter is so much better than what consensus had, but it sounds like it was just in line with what you were planning and the phasing is different than what the street had forecasted for the year. Is that fair?

Mike Smith

Analyst

Yes. Rob, as you know, we are performing according to our plans and we really don't give quarterly guidance. So we feel it was a great quarter, as you said. The thing is, you have got to realize that some of this is timing and we talked about A&P. We have under-spent net sales growth year-to-date, but we have always planned for the year, the second half was going to be back-loaded from an A&P perspective. We are launching our first choice advertising late in the third quarter in Europe for our brand relaunch there of our Ducros and Schwartz. We have our French's and Frank's plans and strong grilling across the summer. So the comment about volatility was more around FX. You’re seeing some of the FX rates jumping around the last month or so. That's it. And our FX has been very favorable year-to-date, about 3.5%. We see that going down for the year about 2%.

Robert Moskow

Analyst

I see. Okay. And then just one follow-up on French's. I think that it sounds like getting the distribution right is being well received by the trade but it's going to take a while to execute. What's the obstacle to getting it done? Like why not just have it done for this year's grilling season? Is it just kind like you have to convince retailer-by-retailer to do it? Or what is it?

Lawrence Kurzius

Analyst

Well, Rob, this is Lawrence. Well, first of all, I would say we are getting it done. So the change in the distribution that we talked about in our prepared remarks really reflects a lot of real execution that's already happened at retail, especially on Frank's, where we have substantially improved the distribution or the total points of distribution on the Frank's brand and we have made some good progress on mustard really just by stabilizing it, a story that's pretty positive. We inherited some distribution losses there, and the longer-term trend on distribution had been negative as well. So bringing stability to that is a good step in the right direction. Retailers, resetting a shelf operationally is a big deal for them. You do, do it customer-by-customer, but it's a disruption to their stores. And so they tend to have specific windows in which they will do the resets. And so even some of the changes that we have sold to customers and they have accepted haven't unfolded just yet because we are not at the window when they are going to reset that aisle or that section of the store.

Mike Smith

Analyst

Or the competitor product has to sell through.

Lawrence Kurzius

Analyst

Yes, exactly. But we have made a lot of progress in this area. I mean I am really pleased with it and there's a lot of runway for continued improvement there. We are really in the early innings of the improvement in distribution on French's and Frank's. They were tremendously under-skewed and under-shelved and the progress that we have made while it is meaningful and we are going to see it in the numbers in the second half, there's a lot more to be had there.

Robert Moskow

Analyst

Yes. I didn't catch what you said about the competitor. Is the competitor also -- ?

Mike Smith

Analyst

Yes. Rob, even if you win and as Lawrence said, there are windows you have to reset things, the competitor product is on-shelf that has to sell through. It's still in their supply chain. So that is a natural delay.

Robert Moskow

Analyst

Okay. All right. Thank you.

Lawrence Kurzius

Analyst

But there were a few of them or I don't think you have written a note on this, but some of your peers have written notes about noticing some of our competitors disappearing at certain accounts.

Robert Moskow

Analyst

Well, they are doing a great job, those competitors. Thank you.

Operator

Operator

Thank you. Our next question comes from the line of Ken Goldman with JPMorgan. Please proceed with your question.

KenGoldman

Analyst · JPMorgan. Please proceed with your question.

Hi. Thank you.

Lawrence Kurzius

Analyst · JPMorgan. Please proceed with your question.

Hi Ken. Good morning, by the way.

Ken Goldman

Analyst · JPMorgan. Please proceed with your question.

Hi. Good morning everyone. I wanted to ask a couple of things. First, just in the store checks that we do when I put my hat on as a food retail analyst, we have seen, I know you don't want to mention specific customers, but I guess I can. Kroeger, moving some of spice and seasonings products around the store and in some cases, putting spices and seasonings in areas of the store where there's no other food. And I am just wondering, is this something you are seeing on any kind of broad scale? Or are these really, as far as you know and maybe you haven't seen this at all, are these sort of one-off changes in your view? I am just trying to get a sense of whether this is something that we should see as a canary in a coal mine a little bit.

Lawrence Kurzius

Analyst · JPMorgan. Please proceed with your question.

So Ken, Kroeger certainly is doing that. I would say that that actually isn't anything new and it's something that we see is pretty widespread practice to put spices and seasonings into secondary locations. It's not abandonment of central sections for spices and seasonings, but putting spices and seasonings into the meat area, taco and so forth with the Hispanic product, some presence in the produce area, these are things that not only does Kroeger do but other accounts do and is actual performance that we sell to retailers to accelerate sales and in fact, we have got specific brands that are designed to live in those other parts of the store over in the produce section, we have Gourmet Garden brand and our Produce Partners brand. For example, Adolph's very often appears over in the meat section. So this kind of secondary placement is not unusual and really part of the health of the category.

Ken Goldman

Analyst · JPMorgan. Please proceed with your question.

Yes. I think I asked that question. I could have asked that in a better way. What I really meant was the primary placement has shifted. But I will follow up offline with that.

Lawrence Kurzius

Analyst · JPMorgan. Please proceed with your question.

Okay. I would say we are not seeing the primarily placement shift really.

Ken Goldman

Analyst · JPMorgan. Please proceed with your question.

Okay. Good. Thank you for that. I appreciate that. And then I wanted to ask, we are looking, obviously, scanner data is becoming less meaningful for a lot of food manufacturers. It seems to be really less meaningful for you as you shift to some alternative customers. But we are seeing that for a number of your brands, not just with season, a number of brands, whether it's Zatarain's, OLD BAY, et cetera, that McCormick is losing distribution points as a company with a major customer. And I don't see a reason really for concern because at the same time that your distribution points are dropping, your velocities are getting a lot better with these brands. But is there anything that you can see in the data or help us understand why your TDP with this particular customer or with any one big customer is rolling over? Or is the data incorrect?

Lawrence Kurzius

Analyst · JPMorgan. Please proceed with your question.

Sure. Well, Ken, let me take this in two parts. First of all, there's a syndicated Nielsen report that is widely drawn upon that's kind of a standardized product that they sell to the industry and we have had a disconnect versus that for a long time. It does not accurately track us. And where it does track, we believe, it's tracking the channels that are losing share, not where we are losing share, but that are actually losing share to other channels. And so we think it understates consumption overall, not just for us but for everybody. That's my opinion. I don't have a quantification on that. But what we call unmeasured channels have been outpacing the growth than measured channels for a long time. The second part of that, regarding the distribution point loss on some of the specific items. Yes, there's a statistical artifact in that, when you change your package, the old package shows up in the data and the new package, as if they were two separate items. So in OLD BAY, in particular, which is one of the ones that you mentioned, a year ago, we were converting from the metal tins to BPA-free plastic containers that they are in today. And while that transition was taking place, the syndicated data is reporting those items as if they were two separate things. So a three-ounce OLD BAY package was showing up really kind of as a double count and that has come out of there right now. So noise like that around packaging transitions makes a difference. And it sounds like, that wouldn't be very much on OLD BAY, in particular, that's actually quite a big difference and we haven't lost anything in OLD BAY. It's a great-performing product. And others like Zatarain's, rice mix is a category that is a little bit off trend right now due to carb consumption and TDPs for that entire category have declined and Zatarain's has lost some distribution along with that as consumers have gone more towards protein-based foods and away from carbohydrate-based foods. We will say that Zatarain's has an advantage and that it's more of a dinner mix than a side dish and so people add meat to it when they consume it but there has been some distribution loss on Zatarain's. But if you step back, the changes in distribution that are coming through in the syndicated data around OLD BAY and also on some of the spice items in, what we call the super deal size, reflect packaging changes. And there were also some limited-edition Grill Mate items that were out there a year ago and they have come out. So thus for those, we have actually gained distribution. So if you take that noise out, our points of distribution are actually up, not down.

Ken Goldman

Analyst · JPMorgan. Please proceed with your question.

That's really helpful. Thanks very much.

Lawrence Kurzius

Analyst · JPMorgan. Please proceed with your question.

Sure.

Operator

Operator

Our next question comes from the line of Alexia Howard with AllianceBernstein. Please proceed with your question.

Alexia Howard

Analyst · AllianceBernstein. Please proceed with your question.

Good morning everyone.

Lawrence Kurzius

Analyst · AllianceBernstein. Please proceed with your question.

Good morning Alexia

Alexia Howard

Analyst · AllianceBernstein. Please proceed with your question.

Okay. So one main question and a quick follow-up. Can you elaborate a little bit on how things are going in China? It looks as though the flavor solutions business is under a little bit of pressure sales-wise, but the consumer business is doing well. Is that e-commerce taking off? Or is that in more of the traditional trade? That would be great And then just a quick follow-up. Can you quantify the gross margin impact of the RB Foods acquisition? How much of a benefit has that been since that deal was closed? Thank you.

Lawrence Kurzius

Analyst · AllianceBernstein. Please proceed with your question.

Great. Hi, Alexia, I will take the first half of that and then I will pass it over to Mike to talk about gross margin. But our business in China has been really robust on the consumer side. The majority of the growth that you are seeing over there is still being driven by really base business growth. We have continued to expand distribution, household penetration and we have gained share in every category that we compete in over there on the customer side of the business. So it's a great story. We are having tremendous growth on our new Tmall store, but I will temper that by saying it's still small and these are early days. We have only just opened it this year. So while, it's a contributor to the growth, that's not what the real growth story is in China just yet. On the flavor solutions business, yes, that business is just a choppy, lumpy business and we have a fair degree of customer concentration there. And so customer promotional activity can change the quarter-to-quarter numbers, but the trend line for flavor solutions in our business in China has been positive and continues to be and we have got a very good outlook for that. Mike, do you want to comment on gross margin?

Mike Smith

Analyst · AllianceBernstein. Please proceed with your question.

Yes. I think the thing, just to follow up on your point on China, China flavor solutions actually grew, as we said. But in the rest of the zone, we were exiting some low-margin business as part of our focus on profit realization, but the China underlying flavor solutions business did grow. From a gross margin perspective, you asked a question about the share of the gross margin expansion due to RB Foods versus the core business. I would say approximately on a year-to-date basis, approximately half is from RB and half is focused coming from our core business, with really that focus on CCI and moving more toward value-added products.

Alexia Howard

Analyst · AllianceBernstein. Please proceed with your question.

Very helpful. Thank you very much. I will pass it on.

Operator

Operator

Thank you. Our next question comes from the line of Chris Growe with Stifel. Please proceed with your question.

Chris Growe

Analyst · Stifel. Please proceed with your question.

I just had a couple of questions for you, if I could. The first one will just be in relation to the gross margin. It was up at a stronger rate and you just gave a little color around the sources of that growth. Freight costs are up. It seems like inflation is in line with expectations. I just feel that initially this quarter, you had a little less pricing coming through as well. So I wonder if you could speak about the pricing overall? And then how the effect that could have on the gross margin, given inflation is still in place for the business?

Mike Smith

Analyst · Stifel. Please proceed with your question.

Good morning Chris. I will take this. This is Mike. From a gross margin perspective and pricing, yes, the pricing that's going through the first half of this year is really related to pricing actions we took in 2017. And we have talked about this in the script late in the second quarter. We have seen some of the pricing will start coming through late in the second quarter and third and fourth quarter will be fully effective. So you will see in the third and fourth quarter, a little bit more from a pricing perspective. But as we said from the beginning of the year, commodity, cost inflation is low single digits and we are passing that on low single-digit price increases. From a margin perspective, as I just mentioned about half of the gross margin improvement is from the core business, half from the RB accretion. We talked about CCI. We put in the $400 million target back in 2016 and we are delivering that. We are delivering this year. And that's why we called the full year to up that at least $105 million, really great performance there across the company. And this continued move to reshape our portfolio really a lot on the flavor solutions side with moving more to the flavor and seasonings and you saw a lift this quarter in the Americas zone, for example, savory flavor's up, seasoning's up. So those are the types of things that really help our core business grow gross margin.

Chris Growe

Analyst · Stifel. Please proceed with your question.

Okay. And related to that just there was a comment on a couple of the divisions where you are exiting low-margin businesses in flavor solutions. Is there at all a quantifiable drag on the topline? And maybe even commensurately, how much of the incremental margin that non-RB Foods gross margin improvement is coming from that activity, if it's big enough to even cite?

Mike Smith

Analyst · Stifel. Please proceed with your question.

No. It's build into our guidance for the year. So we don't quantify that, but it is helping our gross margin improvement.

Chris Growe

Analyst · Stifel. Please proceed with your question.

And how much of a sales drag was that? Is that a large amount of sale drag? Did you walk away from some of these contracts?

Mike Smith

Analyst · Stifel. Please proceed with your question.

We don't really break that out, Chris. But it's not material, but it's within our guidance for the year from a sales perspective.

Chris Growe

Analyst · Stifel. Please proceed with your question.

Okay. Thank you.

Operator

Operator

Thank you. Our next question comes from the line of Rob Dickerson with Deutsche Bank. Please proceed with your question.

Rob Dickerson

Analyst · Deutsche Bank. Please proceed with your question.

Great. Thank you so much. So yes, I guess I have a question that goes back to gross margin as well, but then also as it relates to EPS for the year. So Q1, you had a strong first quarter. It seems like you have a fairly strong second quarter with part of the EPS performance really being driven by better than the market expected on the gross margin side kind of falling through. And then we see you increased your gross margin guidance for the year by, I think, 25 basis points. But then the EPS isn't increasing. So I am just curious around your comments on FX volatility second half versus first half and the increase in marketing more back-half weighted, can you just provide some color as to like why you would not increase your EPS guidance for the year since the first half has been so strong? I guess, that's one. And then two is just if you are running at like 2.5% organic sales for the first half of the year, but the year implied 3% to 5%, that I am assuming we should still be expecting a decent step-up in the back-half to get us to that 3% to 5%? Thanks.

Mike Smith

Analyst · Deutsche Bank. Please proceed with your question.

Right. There's a lot in there to unpick, Rob, but that's fine.

Rob Dickerson

Analyst · Deutsche Bank. Please proceed with your question.

Sorry about that.

Mike Smith

Analyst · Deutsche Bank. Please proceed with your question.

That's all right. No and you hit on a couple of points that I mentioned. But one thing, gross margins are up and part of that was due to our CCI efforts calling that up by $5 million. But on the SG&A line, where we classify freight unlike a lot of our peers, freight is up versus last year. So we didn't get leverage on our SG&A as we have done in the past due to that freight increases and we will see that continue into the third and fourth quarter. The other thing we mentioned, we are continuing to reinvest in our business and the A&P increase in the second half will be above the rate of sales. So that all plays into our full year guidance. Everything is baked into our range of $485 million to $495 million. And the FX, as you pointed out and I think, on a note, we were very favorable year-to-date and then the rest of the year, it will be somewhat neutral, but that's also impacting the second half growth rate.

Lawrence Kurzius

Analyst · Deutsche Bank. Please proceed with your question.

Right. And I will just add to that, that our year is progressing as we have planned. We did just increase guidance last quarter and we still have our two biggest quarters ahead of us. And so I think we are comfortable with where everybody's models for the year are settled.

Rob Dickerson

Analyst · Deutsche Bank. Please proceed with your question.

Okay. Fair enough. And then just one quick question on the pricing. I am just curious, I think I heard you mention promotional activity in different parts of the world. So I know pricing is coming through in certain categories, I assume in the Americas in the back half. So one is, do you feel like there's potentially a little bit increased promotional activity in the market at this point, one? And then two, was there any volume component that kind of offset some of that pricing this quarter or maybe in Q3? Thanks.

Lawrence Kurzius

Analyst · Deutsche Bank. Please proceed with your question.

Rob, Lawrence here. I don't think that that wasn't what we were trying to message at all. I think what we are messaging is that first of all, the second half of the year seasonally is the strongest part of the year and so our promotional activity is higher overall and that our plans for the year always included an acceleration of marketing activity. As we got into the second half the year, I would say that is particularly true. On the Frank's and French's business, where a year ago we just acquired the business and really hadn't had a chance to impact the consumer marketing program during that high season. So that's all that we are trying to signal there. I think that on pricing, the message is that we have got the pricing that we were intending to take, we got not only negotiated but actually in place towards the end of the second quarter and so we would expect that to be a net benefit in the second half.

Mike Smith

Analyst · Deutsche Bank. Please proceed with your question.

Yes. Other thing, Rob, the promotional activity, we might have been referring to in the script, really we talked about flavor solutions, the customers have different promotion schedules, so that impacts the timing of sales.

Rob Dickerson

Analyst · Deutsche Bank. Please proceed with your question.

Fair enough. Thank you so much.

Operator

Operator

Thank you. Our next question comes from the line of Adam Samuelson with Goldman Sachs. Please proceed with your question.

Adam Samuelson

Analyst · Goldman Sachs. Please proceed with your question.

Yes. Thanks. Good morning everyone. Two questions. I guess first, in the flavor solutions business, help me, I mean the margin expansion here has been quite considerable and just again trying to think about how mix between RB Foods and just some of the conscious to mix changes that you have undertaken in your base business have impacted it? And may be a little more color on the growth that you are seeing between the flavors and branded foodservice versus your ingredients businesses? That would be the first question.

Mike Smith

Analyst · Goldman Sachs. Please proceed with your question.

Sure. Adam, this is Mike. Similar to the question that Alexia asked, for the whole company and for the segments, roughly about half of the accretion on gross margins is coming from the base business and half is coming from the RB Foods accretion. So it works out that way. Go ahead.

Adam Samuelson

Analyst · Goldman Sachs. Please proceed with your question.

No, I was going to say and so is the rest more CCI? Or is it conscious mix changes in your own legacy business between branded foodservice flavors and some of the lower margin ingredients that you had before?

Mike Smith

Analyst · Goldman Sachs. Please proceed with your question.

It's really both. I mean, CCI really falls across both segments, but it impacts flavor solutions heavily. But the conscious decisions we are making on the ingredient business also really focusing on flavors and seasonings and branded foodservice, which has also performed very well, both on the core business and then the Frank's and French's business too. So they are all leverage we are pulling to help us.

Adam Samuelson

Analyst · Goldman Sachs. Please proceed with your question.

Okay. And then just more broadly and it's hard to parse given the old reporting and how it's now split. But RB Foods kind of in aggregate on its own, what was its organic growth in the second quarter, if you have that number?

Lawrence Kurzius

Analyst · Goldman Sachs. Please proceed with your question.

I don't think that we are saying that, but the full amount of the sales, of course, is visible because the sales attributable to acquisition are 100% from RB Foods. I will say that RB is tracking uncannily close to our original acquisition model and --

Mike Smith

Analyst · Goldman Sachs. Please proceed with your question.

Which Lawrence said in the first quarter too.

Lawrence Kurzius

Analyst · Goldman Sachs. Please proceed with your question.

Yes, I know it is but it is uncanny how close it is which included some pretty aggressive growth as we go through this year. So we are really pleased with it, but we are not quantifying that. And there's a reason for that and that's because when we get to fourth quarter, it's going to drop into base business. And as we go forward, we are not going to be reporting on it separately. It will fall into the segments. And so it just seems like providing that visibility during this period of time would just be an unnecessary amount of detail. But you can see in the overall sales growth and in margins performance that we are getting good results there.

Adam Samuelson

Analyst · Goldman Sachs. Please proceed with your question.

Okay. And I guess along similar lines, you are not disclosing the actual realized synergies to date on the acquisition?

Lawrence Kurzius

Analyst · Goldman Sachs. Please proceed with your question.

No. But we have said this year, that we are progressing, we are getting higher than we originally thought. We are not quantifying it, but we are progressing well. At some point during the year, we will quantify it, but not yet. This is kind of a broad question, even back to why we aren't calling up our guidance. We are only about 40% through the year from an earnings perspective. Our big two quarters are coming up. So it's something, I think, in the third quarter, we will have more news.

Adam Samuelson

Analyst · Goldman Sachs. Please proceed with your question.

Okay. I appreciate the color. Thanks.

Operator

Operator

Thank you. Our next question comes from the line of Jonathan Feeney with Consumer Edge Research. Please proceed with your question.

Jonathan Feeney

Analyst · Consumer Edge Research. Please proceed with your question.

Good morning. Thanks for the question.

Lawrence Kurzius

Analyst · Consumer Edge Research. Please proceed with your question.

Good morning.

Jonathan Feeney

Analyst · Consumer Edge Research. Please proceed with your question.

Hello. I wanted to ask about, I know you are not going to give us the apples-to-apples sales and volume for Frank's and French's, but you did give us some comments earlier in the call about some impressive distribution gains there and I really wanted to dig into, first of all, if you could comment as to whether those distribution gains on a regional basis and a national basis are an acceleration from what had previously been going on? I would imagine the answer to that question is yes, but please correct me if I am wrong about that. And I wondered what is it that you are doing to drive that? Are there some analytics there that you have that others don't? Or did you approached it in a different way? Like how would you bucket the success you are having with that because I think it applies broadly to what's going on with innovation in your company broadly? Thanks.

Lawrence Kurzius

Analyst · Consumer Edge Research. Please proceed with your question.

Hi. Great. Thanks, Jonathan. One of the things that we have got that the previous owner didn't have is that we have got tremendous category management capability. I mean, Reckitt Benckiser, that was a fabulous company. In their core categories, they have got tremendous capability, but this was not one of their core categories. They regarded this as an off-strategy business and so it didn't get the resources that the other brands in that company got. And their category management capabilities were frankly pretty rudimentary. Today's category management exercises require specialized tools, it requires a lot of data and it requires talent, all of which are expensive and require substantial scale to work. And so, their competitor was able to push them around at the shelf pretty handily for the last three years before we bought the business. And we have been able to successfully now push back against that. As an example, in many customers, French's mustard has the same shelf presence as, let's say, the other brand that's out there, but at three to four times the velocity. I mean, the competing brand doesn't deserve equal presence. Customers have been very responsive to the fact that French's is under-shelved and under-skewed and that the competitor's brands are over-shelved, over-skewed and may not even deserve to be there in the first place. And so that's a selling story that it's a customer-by-customer selling story, but they have been very receptive to it. The data totally supports it and we have been pretty credible. This is an area that's been historically a strength for McCormick. We have really built a lot of muscle in this capability over the last several years. And so I think we are able to push back pretty effectively. The gain, so far, are really pleasing. We again believe are not at the end of the story. There's a lot more runway still here to improve our shelf presence and share of shelves.

Mike Smith

Analyst · Consumer Edge Research. Please proceed with your question.

The other thing we bring to it and Lawrence mentioned this, but in the third quarter, we have anew French's advertising campaign. That would be the first time in several years. So that will help further drive growth.

Lawrence Kurzius

Analyst · Consumer Edge Research. Please proceed with your question.

Right. So while we have done a great job on the shelf in the first half of the year, I think as we get through the second half and start introducing the new advertising, we are going to see consumer response be really good.

Jonathan Feeney

Analyst · Consumer Edge Research. Please proceed with your question.

Thank you.

Lawrence Kurzius

Analyst · Consumer Edge Research. Please proceed with your question.

That French's campaign actually just started this week. So it's in the market now.

Operator

Operator

Thank you. Our next question comes from the line of Akshay Jagdale with Jefferies. Please proceed with your question.

Akshay Jagdale

Analyst · Jefferies. Please proceed with your question.

Hi. Good morning. Thanks for the question and congrats on a solid quarter.

Lawrence Kurzius

Analyst · Jefferies. Please proceed with your question.

Thanks.

Akshay Jagdale

Analyst · Jefferies. Please proceed with your question.

Can you hear me?

Lawrence Kurzius

Analyst · Jefferies. Please proceed with your question.

Yes.

Akshay Jagdale

Analyst · Jefferies. Please proceed with your question.

Okay. So I wanted to ask about the organic growth. So the acceleration that's expected in the second half, is that primarily pricing? Or does that include some of the distribution gains on the base business that we are not aware of?

Lawrence Kurzius

Analyst · Jefferies. Please proceed with your question.

Hi, Akshay, this is Lawrence. And it's not just pricing. Pricing is part of it. But we have a much stronger A&P plan in the second half of the year compared to the first, as Mike mentioned. For the first half of the year, our A&P spending, while it's up, is not up equal to our sales growth, but for the full year, we expect the company spending on A&P growth to be higher than sales growth. So implied in that is pretty strong acceleration of A&P spending in the second half of the year and that is our highest consumption period. And so I think that real consumer offtake driven by our marketing programs is one of the main factors. That and pricing. And we have distribution gains that we have won that haven't been fully reflected at the shelf in the first half of the year and indeed some of which are still even in the process of being implemented that give us a lot of confidence in the second half of the year, especially going into the fourth quarter. And then in the fourth quarter, remember that Frank's and French's will be part of that core business and we are going to be lapping some of the fourth quarter supply chain issues from last year. So we are expecting a very robust fourth quarter from that really good point.

Akshay Jagdale

Analyst · Jefferies. Please proceed with your question.

Okay. And then just on the category management, obviously it's playing through quite nicely it look likes in the acquired business. But in the base business, my question on category management was the larger customer as you have seen, obviously, some strategic initiatives from them as it relates to private label and planned conversion and some promotion that I think have not been in line with what you would have suggested. So can you give us an update on that? And how that's shaping up? I mean, should we expect that the new shelf resets a different strategy? And the reason I am asking is obviously this has some huge impact from external data. But I am just wondering if you have enough data in that regard?

Lawrence Kurzius

Analyst · Jefferies. Please proceed with your question.

Well, I think, that our category management efforts are reinforcing on a competitive dynamic that we see in the market right now where the leading brand is gaining and private label is gaining. And if you are thinking of herbs, spices and seasonings in particular, this is a category where we make both. And so our category management efforts have been around accelerating the growth of those two and that's put pressure on everything that's in the middle. The numbers there are distorted by a new low by one large customer that we have talked about at some length. I am not going to repeat all that stuff. But if you look at the total grocery trends, our IRI scanner shows that we are pretty close to keeping pace with the category and I think our category management efforts there have been pretty successful.

Akshay Jagdale

Analyst · Jefferies. Please proceed with your question.

And just one last one on the acquired business. Again, it's hard for us to really track the unmeasured data, but from your comment it looks like everything is right on track despite the late start to the grilling season. So can you help me marry those two because I am assuming you didn't foresee a late grilling season, but it sounds like if it weren't for a late grilling season, the numbers would have been even better and it's just a timing issue. Is that a fair way to think about it?

Lawrence Kurzius

Analyst · Jefferies. Please proceed with your question.

Well, I won't say that it's just a timing issue. But certainly, if we hadn't had a later start to the grilling season, I mean, March and April were cold and wet across the East and the South and that's where a lot of our consumption is. That consumption has gone. So that's not going to repeat. But yes, if it weren't for that, I think we would have been even stronger. I don't think that that really manifests itself so much on the French's and Frank's portfolio as much as it does on our core grilling products. Well, actually for French's and Frank's, this is the strongest start to the grilling season that they have had since the competitive product was introduced. This is the first time that those brands have gained volume during that period.

Akshay Jagdale

Analyst · Jefferies. Please proceed with your question.

Okay. I will pass it on. Thank you.

Operator

Operator

Thank you. Our final question comes from the line of Steven Strycula with UBS. Please proceed with your question.

Steven Strycula

Analyst

Hi. Good morning.

Lawrence Kurzius

Analyst

Good morning.

Steven Strycula

Analyst

So I have a strategic question, Lawrence, for you, I wanted to understand for the United States and for France. What have some of the retail learnings been as they have maybe rotated and done a few this labeling change over to private-label. Has category value suffered at all from these decisions? And how do you kind of interpret the recent trend line in that direction? And then I have a quick follow-up. Thank you.

Lawrence Kurzius

Analyst

Okay. Well, that's an interesting question. For us, the change that happened for our brand, it was already an entry price point item. And so the transition from that entry price point economy brand to a private label really wasn't a category devaluing event. It wasn't a margin devaluing event for us either. The thing that has been category devaluing really within that customer has been some intense promotional activity that they have put against that item that occurred most intensely during, say, through fourth quarter and first quarter of last year. And as we lap that, I think we will see some improvement there. But that's the case for us. I really don't know what the answer to that is more broadly.

Steven Strycula

Analyst

Okay. That's helpful. And then in the U.K., last year we saw some retailer action to just take net distribution out of the category for general merchandise. Has there been any thought process on to that coming back your way or to the category's way by any means? And then to wrap it up, just wanted to understand, if you guys do a little bit of private-label manufacturing for herbs and spices, is that to say that part of the commercial strategy in condiments might be to do the same for select retailers? Thank you.

Lawrence Kurzius

Analyst

Okay. So there are two questions. Well, first of all, in the U.K., we are coming up on the lap of that distribution change and so certainly, that won't be the negative impact that it has been. But on the other hand, I don't want to speculate in advance about what the change in distribution we might get with them going forward. As far as the condiment private label, I think that's something we would have to think long and hard about. That is not a business that we are in right now. We have provided private label in our urban spice category because it's a very complicated category to manage and we have tried to offer the customer a full category solution for the category. It's got hundreds of SKUs and it's very challenging to manage. Condiment is a little bit different than that. So I think we got to think long and hard about that. That's not a business we are in right now.

Steven Strycula

Analyst

All right. Thank you.

Operator

Operator

Thank you. We have reached the end of our question-and-answer session. I would like to turn the call back over to Mr. Kurzius for any closing remarks.

Lawrence Kurzius

Analyst

Thanks everyone. I would like to thank everyone for your questions and I would like to apologize for those who are still in the queue. We have gone 15 minutes over and we do still have questions in the queue. So my apologies to those that we didn't get to and I would like to thank everyone who participated on today's call. McCormick is a global leader in flavor and we are differentiated with a broad advantaged portfolio which continues to drive growth. We are responding readily to changes in the industry with new ideas, innovation and purpose. With a keen focus on growth, performance and people, we continue to perform strong globally and build shareholder value. I am pleased with the strong results for the first half of the year and I am confident in our continuing momentum for growth in 2018. I look forward to reporting to you on the shareholder value we will continue to create. For those of you who are in the U.S., have a great Fourth of July and wherever you are, go out and grill something with lots of seasonings and top it off with French's and Frank's. Thank you.

Kasey Jenkins

Operator

Thank you, Lawrence and thanks to all for joining today's call. If you have any further questions regarding today's information, you can reach us at 410-771-7140. That concludes this morning's conference call. Thank you.